Publications

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February 1991
Case

Burlington Northern: The ARES Decision (B)

By: Julie H. Hertenstein and Robert S. Kaplan

The ARES team formally proposes that Burlington Northern implement the ARES system. The project meets resistance. In light of financial restructuring and high level of debt, executives wonder whether the company can afford ARES. Weak links during the ARES development... View Details

Keywords: Accounting Audits; Restructuring; Cost vs Benefits; Decision Choices and Conditions; Borrowing and Debt; Capital Budgeting; Projects; Technology Adoption; Service Industry

08 Dec 2020
News

Why Trump’s Visa Ban Cost Fortune 500 Firms $100 Billion

06 Aug 2019
News

The Magic That Makes Customer Experiences Stick

February 2007 (Revised March 2007)
Case

UBS and Climate Change--Warming Up to Global Action?

By: Felix Oberholzer-Gee, Forest L. Reinhardt and Elizabeth Raabe

Marco Suter, Executive Vice-Chairman, UBS Board of Directors, carefully studied the chart on his desk. It showed the public commitment of major financial institutions to help mitigate global warming. Evidently, UBS lagged behind its competitors. The graph was part of a... View Details

Keywords: Climate Change; Energy Conservation; Cost vs Benefits; Law; Financial Institutions; Environmental Sustainability; Corporate Accountability; Financial Services Industry

08 Feb 2017
Video

Lily Wu, MBA 2017

Video

Said Darwazah

Said Darwazah, Executive Chairman and CEO of Hikma Pharmaceuticals PLC, argues that transitioning to a publicly held company ensures the continuity of a previously family-owned business. View Details

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

judo strategists plan two to three years into the future, looking beyond today's pressures and problems to the challenges that lie ahead. Executives at Inktomi, eBay, and Palm all maintain that long-term planning is necessary, even when... View Details

Keywords: by David B. Yoffie & Mary Kwak

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

Increased financial disclosure standards on such issues as executive compensation should provide more useful information for investors, policy makers, and regulators. But do the companies themselves benefit? What researchers are now... View Details

Keywords: by Ann Cullen; Financial Services

March 2009 (Revised January 2010)
Supplement

The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update

By: Juan Alcacer, David J. Collis and Mary Furey

This four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios. View Details

Keywords: Mergers and Acquisitions; Managerial Roles; Negotiation Deal; Operations; Motion Pictures and Video Industry

March 2001
Case

FIRST: For Inspiration and Recognition of Science and Technology

By: William A. Sahlman

Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details

Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology

Find at Harvard

September 1996
Case

Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University? View Details

Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry

September 1991
Background Note

Persuasion

Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks. View Details

Keywords: Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy