Publications

SSRN

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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January 2009
Article

From Regional Star to Global Leader

By: Nitin Nohria

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details

Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris

Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational issues... View Details

Keywords: biotechnology; computer; financial services; industrial goods; information technology industry; pharmaceuticals; professional services; retailing

June 2007 (Revised June 2008)
Case

GE's Imagination Breakthroughs: The Evo Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details

Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry

September 2010 (Revised December 2022)
Case

Recruiting Andrew Yard (A)

By: Brian J. Hall, Nicole S. Bennett and Sara del Nido

This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly... View Details

Keywords: Communication Strategy; Interpersonal Communication; Executive Compensation; Negotiation; Negotiation Style; Emotions

2008
Book

The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage

By: Anil K. Gupta, Vijay Govindarajan and Haiyan Wang

"A must-read for anybody charged with leading the globalization of his or her company"— Robert W. Galvin, chairman of the executive committee of the board, Motorola View Details

12 Feb 2014
News

Best 40-Under-40 Professor Deepak Malhotra

18 Jan 2021
News

These are the 3 skills you need to succeed in 2021

Building Effective Business Relationships in China

China's ways of doing business are becoming more Westernized. But non-Chinese executives still must work hard at building trust in relationships with their Chinese business partners. View Details

Video

Adrian Gore

Adrian Gore, founder and Group Chief Executive of Discovery Limited, emphasizes the importance of supporting entrepreneurship as a means of solving socio-economic issues in South Africa. View Details

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

26 Apr 2018
Cold Call Podcast

Why JPMorgan Chase Is Investing Millions in Detroit

Keywords: Re: Joseph L. Bower; Financial Services

August 2001
Supplement

Teradyne-Managing Discontinuous Change

By: Joseph L. Bower and Sonja Ellingson Hout

Presents the top executives of Teradyne. Alex d'Arbeloff, the CEO who drove the project, Jim Prestridge, the vice chairman (and top engineer), Owen Robbins, vice chairman and CFO, and Ed Rogus, the division head who wouldn't fund Aurora. View Details

Keywords: Business Divisions; Change Management; Projects; Management Teams

21 Jun 2017
News

Are Activists Being Sabotaged by Their Brokers?

May–June 2018
Article

The Surprising Power of Questions

By: Alison Wood Brooks and Leslie K. John

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details

Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness

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April 1992
Supplement

Prelude Corp.: Afterthoughts

By: Norman A. Berg

Commentary by an executive familiar with the industry on what went wrong at Prelude and what the difficulties are in creating economies of scale in the lobster fishing industry. View Details

Keywords: Management; Problems and Challenges; Cost Management; Food and Beverage Industry

16 Apr 2019
News

How Best Buy's outgoing CEO, Hubert Joly, rescued the company

September 1990 (Revised March 1991)
Case

Mod IV Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the... View Details

Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy