Customer Value and Value Chain - Publications - Faculty & Research

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

can be tracked through clicks, page views, and time on the site, as well as through a host of other metrics. But, says Avery, "there is often still not a direct link to the type of customer behavior we... View Details

Keywords: by Michael Blanding; Education

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Design Thinking Course | HBS Online

Project Work Featured Exercises SIT’s Closed World: Divide an existing product, service, model, or strategy into components and manipulate them to break cognitive fixedness and generate ideas 6-7 hrs Module... View Details

Web

Strategy Execution Online Course | HBS Online

Improving Job Design Featured Exercises Analyze a job using the Job Design Optimization Tool (JDOT) Recommend a set of job design improvements 5-6 hrs Module 3 Energizing Employees to Execute Strategy Apply techniques to spur high performance View Details

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Courses by Faculty Unit - Course Catalog

Sara Fleiss Spring 2026 Q3Q4 3.0 Field Course: Value Creation in Small and Medium Firms Jason Pananos Spring 2026 Q3Q4 3.0 Financial Management of Smaller Firms (also listed under Entrepreneurial Management)... View Details

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

extent possible, the ‘full PM experience,’ and that meant finding a fast-moving startup that would let me run with a meaty product feature from just a scribbled idea on a whiteboard, to requirement-gathering phase with View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Business of Aesthetics to second-year MBA students and select applicants from Harvard’s Graduate School of Design. The course looks at the role of aesthetics in strategy, organizational structure, succession planning, View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

up, consuming only about ten seconds of the two minutes. Having studied and written about the value of "listening posts" in business, I concluded that the company's management wasn't interested in listening.... View Details

Keywords: by James Heskett

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Global Opportunity Fellowship GO: AFRICA - Alumni

Director, HBS Career & Professional Development, 617-495-6390, kpiemonte@hbs.edu . GO Fellowship applicants and recipients agree to abide by the HBS Community Values and the... View Details

01 Sep 2023
News

Case Study: The Home Team

(MBA 2016), COO, UP&UP Nester is off to a great start, in an area where there’s a lot of uncertainty, high-ticket values, and information asymmetry. From my previous experience at Angie’s List, I foresee a couple of issues to get ahead... View Details

Keywords: Jen McFarland Flint; Real Estate

20 May 2022
Blog Post

Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research

you’ll meet and greet with the PhD’s working on the technologies first-hand. We’ll have info sessions and information coming out in the early fall, so be on the lookout for that. Only passion View Details

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Becoming an Entrepreneur - Alumni

Venrock, as he shares lessons from his more than 25 years of experience in the venture capital business in Silicon Valley. The Shiny Penny: How to Maximize the M&A Value of Your Company For years, you've worked nonstop View Details

January 2001
Case

Accrue Software, Inc.

In 2000, Accrue is one of three survivors of the initial consolidation of the Web traffic analysis software industry. However, entry from CRM software providers and consultants, as well as ASPs offering Web analysis services, has introduced new threats to Accrue. Newly... View Details

Keywords: Customer Value and Value Chain; Competitive Advantage; Software; Web Services Industry

Citation

Educators

Purchase

20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

They're attracting the attention of venture capital firms, who are starting their own "venture catalyst" experiments. They're catching the eye of potential startups, looking for ways to get to market faster and with more View Details

Keywords: by Kenneth Liss

11 Aug 2021
Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

we also took advantage of Harvard’s entrepreneurial resources. We conducted dozens of customer interviews in Startup Bootcamp, leveraged the Rock Center and Innovation Lab’s expert office hours, View Details

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

are at a very basic level in using loyalty programs, and many customers see the programs as punitive. Successful retailers connect with customers via loyalty programs at three... View Details

Keywords: Re: Multiple Faculty; Technology

16 May 2000
Research & Ideas

The Simple Economics of Open Source

when they derive a net benefit from the work, with net benefit based on both immediate and delayed rewards. Immediate rewards include monetary compensation, as well as the opportunity to fix a bug or View Details

Keywords: by Martha Lagace; Technology

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

values extend throughout the entire organization? These are the questions that need answering, and it's up to the emerging generation of leaders to answer them. Q: It is a paradox that leaders must inspire... View Details

Keywords: by Martha Lagace

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

As Miki pointed out, “Respect and valuing employee input have little to do with education and much to do with personal values.” We’re told that personal View Details