Customer Value and Value Chain - Publications - Faculty & Research

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

As Miki pointed out, “Respect and valuing employee input have little to do with education and much to do with personal values.” We’re told that personal View Details

Keywords: by James Heskett

16 May 2000
Research & Ideas

The Simple Economics of Open Source

when they derive a net benefit from the work, with net benefit based on both immediate and delayed rewards. Immediate rewards include monetary compensation, as well as the opportunity to fix a bug or View Details

Keywords: by Martha Lagace; Technology

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

can be tracked through clicks, page views, and time on the site, as well as through a host of other metrics. But, says Avery, "there is often still not a direct link to the type of customer behavior we... View Details

Keywords: by Michael Blanding; Education

Web

Globalization - Faculty & Research

predict trade between vertically linked units of the same firm, and underscore the importance of accounting for the trade frictions that shape MNEs’ regional supply chains. Keywords: Multinational Enterprise ; Input-output Linkages ;... View Details

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

saffron to wider markets and realized it represented a compelling value proposition. “Farmers could make more money, especially as it’s a very high-price crop, and because... View Details

Keywords: Jennifer Gillespie

20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

They're attracting the attention of venture capital firms, who are starting their own "venture catalyst" experiments. They're catching the eye of potential startups, looking for ways to get to market faster and with more View Details

Keywords: by Kenneth Liss

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

how much to adapt a business model is certainly important for extracting value from international operations. But to focus exclusively on the tension between global scale economies and local considerations... View Details

Keywords: by Pankaj Ghemawat

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

Energize works in partnership with their portfolio companies to realize their full potential, scaling from early commercialization to growth stage and into the public markets. Jeremy's role prior to HBS was a View Details

Web

Design Thinking Course | HBS Online

of Project Work Featured Exercises SIT’s Closed World: Divide an existing product, service, model, or strategy into components and manipulate them to break cognitive fixedness and generate ideas 6-7 hrs... View Details

Web

Online Business Analytics Course | HBS Online

Testing Interpreting A/B Tests Show Hide Details Concepts Designing and Performing Hypothesis Tests Improving the Customer Experience Featured Exercises Develop and test... View Details

Web

Marketing Awards & Honors - Faculty & Research

of the 2019 Erin Anderson Award for Emerging Female Marketing Scholar and Mentor from the American Marketing Association. Eva Ascarza : Finalist for the 2019 MSI Robert D. Buzzell Award from the Marketing Science Institute for “In Pursuit... View Details

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

Listening only to information sources and opinions that reinforce their own views carries great risk of missing alternate points of view. Instead, leaders need to tap into myriad sources covering the full spectrum of viewpoints by... View Details

Keywords: by Bill George

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

and develop new workflows. “We can put sensors on something and get great data out of it, but then the question becomes what are we going to do with that data—and how are we going to make money off of it?”... View Details

Keywords: by Michael Blanding; Computer

22 Jul 2019
Book

How to Be a Digital Platform Leader

organization that operate under a corporate umbrella. For example, Google Search is a classic transaction platform that connects end users to advertisers, and the Android operating system is a classic innovation platform that enables... View Details

Keywords: by Martha Lagace

Web

Strategy Execution Online Course | HBS Online

and Improving Job Design Featured Exercises Analyze a job using the Job Design Optimization Tool (JDOT) Recommend a set of job design improvements 5-6 hrs Module 3 Energizing Employees to Execute Strategy Apply techniques to spur high... View Details

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

profitability, cash flow, and capital investment. But this information is enough to enable managers to focus on long-term issues that are fundamental to the business's success—for example, why customers are... View Details

Keywords: by Loren Gary

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Business of Aesthetics to second-year MBA students and select applicants from Harvard’s Graduate School of Design. The course looks at the role of aesthetics in strategy, organizational structure, succession planning, View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

Web

Courses by Faculty Unit - Course Catalog

listed under Entrepreneurial Management and General Management) John Dionne Spring 2026 Q3Q4 3.0 Field Course: Public Markets Investing Seminar Sara Fleiss Spring 2026 Q3Q4 3.0 Field Course: Value Creation... View Details

13 Apr 2021
Book

How Inclusive Managers Create Glass-Shattering Organizations

Unless men embrace their role in eliminating gender bias and barriers, organizations and institutions will never leverage the value that women bring to the workplace. “Most... View Details

Keywords: by Kristen Senz

20 May 2022
Blog Post

Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research

you’ll meet and greet with the PhD’s working on the technologies first-hand. We’ll have info sessions and information coming out in the early fall, so be on the lookout for that. Only passion View Details

Publications