Customer Value - Publications - Faculty & Research

18 Mar 2014
First Look

First Look: March 18

estimate that the value at stake is approximately 10% of the firm equity, 25% of the average founder stake, or $450K in net present value. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=40285 Waste, Recycling and... View Details

Keywords: Sean Silverthorne

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

potential revolutionary shifts in customer behavior. Look for new business models and technologies that can radically transform product, market, and industry economics and power. Benchmark inside and outside your industry, remembering to... View Details

Keywords: by Lynda M. Applegate

08 Jul 2008
First Look

First Look: July 8, 2008

really like niche products much. Elberse outlines the implications of her research for producers and retailers, and offers strategic advice to both groups. Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers'... View Details

Keywords: Martha Lagace

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

successful firms. Some firms have completely changed the competitive dynamics of their industries because of the kind of competitive advantage they've been able to gain in the supply chain. Wal-Mart, of course, is the obvious one. The impact of their ability to get... View Details

Keywords: by Staff

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a... View Details

Keywords: by Sean Silverthorne

04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

"Instead of an outside regulation, an internal governance on salary structure, which is based on a value that 'Every employee should go home with a smile on his face' will create win-win situations for employees and... View Details

Keywords: by James Heskett; Retail

01 Dec 2014
News

Alumni and Faculty Books for December 2014

diagnosis and treatment. We’re Crazy!: A Memoir About U.S. Values by Bert McLachlan (MBA 1959) (CreateSpace Independent Publishing Platform) McLachlan has written a personal guidebook for future generations that explains the confusion of... View Details

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

true? As it turned out, good teams, which value communication, report more errors. In a recent research paper Edmondson and doctoral student Sara Singer explore this and other hidden barriers to organizational learning. Five Steps to... View Details

Keywords: by Sean Silverthorne

04 Sep 2019
News

Clicks and Mortar

you about coffee growing regions in Africa in order to create an intimacy. Stores were designed as a place for lingering and relaxing. For customers who were looking for an in-and-out buying experience, that was frustrating and frivolous.... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

challenge, which is aligning the interests of different stakeholders. When you think about a business, ideally the customers are paying for a product that generates revenue for the firm, which ultimately generates View Details

Keywords: by Julia Hanna

01 Mar 2014
News

Faculty and Alumni Books for March 2014

a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. View Details

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details

Keywords: by Dina Gerdeman; Retail

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of value appropriation.... View Details

Keywords: by Martha Lagace

06 Jun 2013
Op-Ed

How to Do Away with the Dangers of Outsourcing

they never leave responsibility for work conditions in the hands of their partners or cede decisions on quality control. Implemented with care, this freedom within a framework sharpens and transforms value creation and innovation. It sets... View Details

Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion

04 Nov 2002
Research & Ideas

From Lone Star to Team Player

can obtain both benefits: fierce focus on individual business units, which produces solid performance in each of the businesses, and an appropriate level of cross-unit interactions, which produces extra economic value through things like... View Details

Keywords: by Mallory Stark

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

the program, we'll spend time on the allied issues of pricing, profitability, customer value, and what this means for account management. Market segmentation and account selection. Essential for aligning price and View Details

Keywords: by Sean Silverthorne; Retail

24 Apr 2012
First Look

First Look: April 24

note:http://cb.hbsp.harvard.edu/cb/product/812097-PDF-ENG Business Model Analysis for Entrepreneurs Thomas R. EisenmannHarvard Business School Note 812-096 This note defines a business model and its major elements: a customer View Details

Keywords: Carmen Nobel

23 Oct 2019
News

Understanding Business Firsthand in South Korea

through which . . . [to learn] about South Korea and its people,” says Nix Maasdorp (MBA 2020). “Our customer interviews enabled us to approach our objective from a much deeper and more thoughtful perspective.” The students also had to... View Details

Keywords: Global Understanding; Internationalization; Educational Innovation

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

electronic gizmos dominate Christmas gift sales, and senior citizens find renewed connectivity with far-flung families by going online. Americans know technology adds value to daily life. These traits apply equally to consumers and... View Details

Keywords: by John Quelch

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