Customer Lifetime Value - Publications - Faculty & Research

01 Dec 2016
News

Case Study: Sweat the Technique

their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still... View Details

Keywords: Dan Morrell

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

you're buying a car, and then you find out six months later that the car will cost 25 percent less. It’s terrible.” The perceived value of an object by buyers is essential, especially if you look at View Details

Keywords: by Roberta Holland; Fashion

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details

Keywords: Dina Gerdeman

28 Aug 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Investment Banking

students where people can thrive in the culture.” This is the case for both the bulge bracket banks with significant brand recognition on campus and the boutique banks. Students see the value of experience in both types of organizations... View Details

01 Mar 2009
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. The Value of a ‘Portable’... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

06 May 2014
First Look

First Look: May 6

transmitting information from equity to debt holders. This provides a novel argument as to why information contained in stock prices affects the real value of a corporation. It also allows us to make empirical predictions regarding the... View Details

Keywords: Sean Silverthorne

16 Sep 2008
First Look

First Look: September 16, 2008

(Bazerman, Loewenstein & White, 1992). The present analysis, however, shows that the perceived value of such tradeoffs—the transaction utility (Thaler, 1985; 1999)-depends on whether the allocation occurs within a particular social... View Details

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic... View Details

Keywords: by James Heskett

13 Aug 2018
Blog Post

Following My Dream: Launching a Venture

product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details

Keywords: Entrepreneurship

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

them to build a business where they could: Help their customers unlock value while improving their impact on society Put their Finance, Consulting and SaaS experience to good use. Conversations with HBS... View Details

Keywords: Entrepreneurship; Technology

15 Sep 2011
Research & Ideas

High Ambition Leadership

economic and social value. The goal of the corporation is to add value to employees, customers, suppliers and other partners, and community/society. These CEOs and the companies they lead make decisions with the interests of these other... View Details

Keywords: by Martha Lagace

28 Jul 2009
First Look

First Look: July 28

fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining... View Details

Keywords: Martha Lagace

Web

Marketing - HBS Online

Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Enroll by... View Details

25 Feb 2020
News

How Artificial Intelligence is Changing Business

improve customer targeting, streamline supply chains, and develop new products and services are addressed in the 70 cases published by HBS faculty. The School’s Digital Initiative serves as a hub for this research, which is being... View Details

Keywords: Susan Young

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

getting a deal and still be honest, Ngwe suggests they use wiggle words such as “compare at” or “value at” before the original price. “This could be a very useful tool, because it allows them to inform the customer of the View Details

Keywords: by Michael Blanding; Advertising; Retail

01 Mar 2014
News

Faculty and Alumni Books for March 2014

a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. View Details

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

decoupling of the sources of value in education programs—on the future of executive education. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54353 Harvard Business School Case 518-046 Molino Cañuelas: Serving... View Details