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  • All HBS Web  (6,270)
    • People  (3)
    • News  (1,339)
    • Research  (4,167)
    • Events  (16)
    • Multimedia  (81)
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  • June 2014 (Revised September 2014)
  • Case

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch and Carin-Isabel Knoop
To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details
Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Middle East; Latin America; Europe; Asia
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Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.)
  • 21 Sep 2011
  • News

How Netflix Blundered

  • 22 Mar 2010
  • News

Today's leadership style: collaborative

  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 01 Jun 2012
  • News

Leadership Is a Conversation

  • 11 Oct 2016
  • News

How Does Samsung Recover?

  • 11 Sep 2020
  • Video

James Mwangi

James Mwangi, CEO of Kenya’s Equity Bank, which has one of the largest customer bases of any bank in Africa, explains the challenges faced by his bank as it expanded into neighboring countries, especially lack of infrastructure, security and politics View Details
  • Web

PhD Programs - Doctoral

services, and information are exchanged. Research provides insights into how companies serve customers and approaches for measuring the impact of marketing efforts. Marketing PhDs are separated into two broad sub-fields: quantitative... View Details
  • 05 Mar 2014
  • News

How A Sense Of Community Could Transform Selfish Workers

  • 01 Aug 2019
  • News

Why LA restaurants aren't accepting cash payments

  • 18 Sep 2016
  • News

Rush to Take Advantage of a Dull iPhone Started Samsung's Battery Crisis

    Stuart C. Gilson

    Professor Stuart Gilson is the Steven R. Fenster Professor of Business Administration at Harvard Business School, and former chairman of the Finance Unit.  His research, teaching, and consulting focuses on the financial, business, and legal strategies that companies... View Details

    Keywords: investment banking industry; legal services
    • Research Summary

    The Impact of ABC on Managerial Decisions

    In this type of research, Ratna Sarkar seeks to determine whether, in fact, new cost systems such as ABC (Activity Based Costing) have a measurable effect on managerial decisions regarding product and customer mix.

    The theory of ABC is now academically established,... View Details

    • March–April 2020
    • Article

    Avoid the Pitfalls of A/B Testing

    By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
    Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
    Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
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    Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
    • 13 Oct 2015
    • News

    The Online Ad Scams Every Marketer Should Watch Out For

    • 07 Jul 2015
    • News

    Doing Good Scientifically

    • February 2005
    • Article

    Managing the Ecosystem

    By: Marco Iansiti
    The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details
    Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software
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    Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
    • April 1996 (Revised April 2004)
    • Case

    Virtual Vineyards

    By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
    Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
    Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
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    Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
    • 08 Feb 2021
    • Working Paper Summaries

    In the Red: Overdrafts, Payday Lending, and the Underbanked

    Keywords: by Marco Di Maggio, Angela Ma, and Emily Williams; Financial Services
    • August 1995 (Revised January 1997)
    • Exercise

    Consumer Behavior Exercise (E)

    By: John A. Deighton and Susan M. Fournier
    Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
    Keywords: Consumer Behavior
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    Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
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