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  • All HBS Web  (6,269)
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  • July 1996 (Revised August 2017)
  • Case

Continuous Casting Investments at USX Corporation

By: Clayton Christensen
Focuses on the difficulty established companies face when confronted with disruptive technological innovations. The power that their prior asset investments, their cost structures, and their customers have in constraining their investment and innovation decisions are... View Details
Keywords: Disruption; Assets; Cost; Investment; Technological Innovation; Problems and Challenges; Mining Industry; Real Estate Industry
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Christensen, Clayton. "Continuous Casting Investments at USX Corporation." Harvard Business School Case 697-020, July 1996. (Revised August 2017.)
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (F)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
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Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (D)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
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Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
  • March 1990 (Revised July 1991)
  • Case

Digital Equipment Corp.: Complex Order Management

By: Janice H. Hammond
Describes the proposed creation of a low end 3000 configuration workstation using Digital's competitive advantage of offering a la carte configuration capability and ability to build different options for customers. Disadvantages of this 3000 configuration workstation... View Details
Keywords: Customer Focus and Relationships; Cost; Management Practices and Processes; Distribution; Competitive Advantage
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Hammond, Janice H. "Digital Equipment Corp.: Complex Order Management." Harvard Business School Case 690-081, March 1990. (Revised July 1991.)
  • July 2025
  • Background Note

Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations

By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
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Ofek, E., Michael Haenlein, Eitan Muller, and Roman Welden. "Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations." Harvard Business School Background Note 526-002, July 2025.
  • January 2025
  • Case

Moderna: Democratizing Artificial Intelligence

By: Iavor I. Bojinov, Karim R. Lakhani, Annika Hildebrandt and James Weber
The case study examines Moderna's journey in democratizing artificial intelligence (AI), particularly generative AI, across its workforce. It details the company's "digital-first, AI-focused" approach, including the rollout of OpenAI's ChatGPT Enterprise to all... View Details
Keywords: AI and Machine Learning; Technology Adoption; Innovation Strategy; Governance Controls; Biotechnology Industry
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Bojinov, Iavor I., Karim R. Lakhani, Annika Hildebrandt, and James Weber. "Moderna: Democratizing Artificial Intelligence." Harvard Business School Case 625-070, January 2025.

    Design-Driven Innovation

    How to create innovations that customers do not expect, but that they eventually love? How to create products and services, that are so distinct from those that dominate the market and so inevitable that make people passionate?

    In a context where everyone is... View Details

    • TeachingInterests

    The Startup Toolkit

    This SIP is an abridged version of Startup Bootcamp and is for students who want to develop the skills they need to understand their customer pain points, jobs to be done and a cursory exploration of the core elements of getting a startup off the ground. View Details
    • January 1995 (Revised August 1996)
    • Case

    Pacific Dunlop China (A): Beijing

    Describes the predicament of an overworked Western plant manager in a Chinese joint venture. The fourth in a line of such managers, he must deal with the combined problems of an inability to delegate, different customs and practices, and difficulties in information... View Details
    Keywords: Production; Joint Ventures; Management Skills; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Beijing
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    Upton, David M., and Richard Seet. "Pacific Dunlop China (A): Beijing." Harvard Business School Case 695-029, January 1995. (Revised August 1996.)
    • 04 Nov 2015
    • News

    How to use Facebook to maximize your business presence

    • 11 May 2020
    • News

    Inside historic black bookstores' fight for survival against the COVID-19 pandemic

    • February 2000 (Revised February 2002)
    • Case

    Owens & Minor, Inc. (A)

    By: V.G. Narayanan and Lisa Brem
    A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details
    Keywords: Activity Based Costing and Management; Logistics; Distribution; Price; Supply Chain Management; Customer Relationship Management; Medical Devices and Supplies Industry; Distribution Industry
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    Narayanan, V.G., and Lisa Brem. "Owens & Minor, Inc. (A)." Harvard Business School Case 100-055, February 2000. (Revised February 2002.)
    • March 2021
    • Article

    Last Place Aversion in Queues

    By: Ryan W. Buell
    This paper documents the effects of last place aversion in queues and its implications for customer experiences and behaviors as well as for operating performance. An observational analysis of customers queuing at a grocery store, and four online studies in which... View Details
    Keywords: Behavioral Operations; Queues; Reference Effects; Last Place Aversion; Transparency; Customers; Behavior; Satisfaction; Service Operations
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    Buell, Ryan W. "Last Place Aversion in Queues." Management Science 67, no. 3 (March 2021): 1430–1452.
    • October 2019 (Revised June 2020)
    • Case

    Pantheon Ventures in 2019

    By: Victoria Ivashina and Tonia Labruyere
    The case discusses the strategy of Pantheon, a UK-based fund of funds investing in private equity. Client demands and preferences had changed in the aftermath of the 2008 global financial crisis and Pantheon had to adapt its business model to accommodate requests for... View Details
    Keywords: Financial Management; Private Equity; Corporate Strategy; Financial Services Industry; United Kingdom
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    Ivashina, Victoria, and Tonia Labruyere. "Pantheon Ventures in 2019." Harvard Business School Case 220-001, October 2019. (Revised June 2020.)
    • 19 Apr 2016
    • Blog Post

    First Minutes are Critical in New-Employee Orientation

    M. Cable, Francesca Gino, and Bradley R. Staats. The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of... View Details
    Keywords: All Industries
    • 21 Sep 2011
    • News

    How Netflix Blundered

    • 22 Mar 2010
    • News

    Today's leadership style: collaborative

    • February 2016 (Revised June 2016)
    • Case

    Janalakshmi Financial Services' HR Dilemma

    By: Doug J. Chung and Radhika Kak
    Janalakshmi Financial Services (JFS), an Indian microfinance institution, had grown rapidly by providing financial products to its main customer base, the urban poor. However, the company was facing several challenges. JFS’s productivity was declining, and it was... View Details
    Keywords: Microfinance; Salesforce Management; Compensation and Benefits; Sales; Strategy; Financial Services Industry
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    Chung, Doug J., and Radhika Kak. "Janalakshmi Financial Services' HR Dilemma." Harvard Business School Case 516-039, February 2016. (Revised June 2016.)
    • August 2019 (Revised March 2022)
    • Case

    Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

    By: Elie Ofek and Danielle Golan
    Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
    Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
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    Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
    • Web

    HBS Working Knowledge – Harvard Business School Faculty Research

    customer experience. Female managers are more adept at building rapport among mixed-gender teams, which can improve an organization’s performance, says research by Jorge Tamayo. The Harvard Business School Faculty Summer Reader 2024 by... View Details
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