Publications

The need for leadership development has never been more urgent. Companies of all sorts realize that to survive in today’s volatile, uncertain, complex, and ambiguous environment, they need different leadership skills and organizational capabilities from those that... View Details

TeachingInterests

Field Global Immersion

By: Archie L. Jones

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of... View Details

Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details

Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design

09 Jan 2012
News

Fresh experiences in the field

April 2011 (Revised November 2012)
Supplement

Reinsurance Negotiation: Confidential Information for Auburn Re

By: Robert C. Pozen and Henoch Senbetta

The Reinsurance Negotiation case is a fictional three-party negotiation between a primary insurer and two reinsurers. The case is appropriate for use in a wide variety of courses, including Financial Institutions, Negotiations, and courses related to the Insurance and... View Details

Keywords: Insurance; Negotiation

Video

FIELD: Impressions

20 Dec 2022
Video

MBA Students Explore Capitalism in Italy

May 1993 (Revised June 1993)
Case

Friendly Cards, Inc.

By: William E. Fruhan Jr.

Involves analysis of a major capital investment proposal, an acquisition of another company, an estimate of the funds required for these two possible outlays, and a recommended course of management action. View Details

Keywords: Mergers and Acquisitions; Capital; Capital Budgeting; Investment

June 2023 (Revised June 2025)
Course Overview Note

Introduction to the RC Marketing Course: Fall 2025

By: Jill Avery and Sunil Gupta

Course Overview Note for RC Marketing Fall 2025 View Details

Keywords: Marketing; Marketing Strategy

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

September 2009 (Revised March 2010)
Module Note

Competing Through Business Models (D)

By: Ramon Casadesus-Masanell and Taylor Philip Larson

This note was prepared to aid students in the EC course "Competing through Business Models." View Details

Keywords: Business Model; Competitive Strategy

Many MBA and executive education courses claim to "transform" managers into leaders. This study focuses on what it takes for management education to deliver on that promise and truly foster the transformational learning that enables leadership... View Details

Teaching Interest

Design of Field Research Methods (DFRM)

Field research involves collecting original data (qualitative and/or quantitative) in field sites. This course combines informal lecture and discussion with practical exercises to build specific skills for conducting field research in organizations. Readings include... View Details

January 2014
Case

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

By: Robert J. Dolan and Heather Beckham

Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details

Iavor Bojinov is an Associate Professor of Business Administration at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab and a faculty affiliate in the Department of Statistics at Harvard University and the Harvard Data Science... View Details

October 2015
Case

DRW Technologies

By: Stephen A. Greyser and William Ellet

Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details

Keywords: Announcements; Management Style; Organizational Structure; Leadership Style; Human Resources