Creativity - Publications - Faculty & Research

Alumni WDYDWYD

Joanna Barsh

see past my mother's recent death and into my future. We began a creative expression exercise; in a fit of emotion, I ripped up a sheath of colored papers and pasted the torn pieces on black background to create an explosion of power.... View Details

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A Network for Change | Social Enterprise | Harvard Business School

The Social Enterprise Initiative is a focal point for the creativity and energy of our worldwide community. This network includes students and alumni with backgrounds in all sectors who seek to engage in socially-driven pursuits at... View Details

23 Feb 2011
First Look

First Look: Feb. 23

heterogeneity within each BRIC. Download the paper: http://www.hbs.edu/research/pdf/11-083.pdf Innovating at the World's Crossroads: How Multicultural Networks Promote Creativity Author:Roy Y. J. Chua Abstract This research examines the... View Details

Keywords: Sean Silverthorne

10 Feb 2021
Blog Post

HBS Virtual Treks: How Student Clubs are Adapting to the New Normal

and coached presenters on ways to make the panels more engaging through the use of visual aids, student Q&A and interactive Zoom features.” Student clubs have had to be extremely resourceful, creative and perseverant this year, but... View Details

01 Sep 2015
News

3-Minute Briefing: Fred Newman (MBA 1978)

bridge club: “What do I tell people you do?” In HBS terms, I’m the creative director of my multi-hundred-dollar corporation, Talking Dog Productions Inc. But I’m just a storyteller—across different media. Having a corporation insulated... View Details

Keywords: April White

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HBS Show | MBA

faculty, staff, and alumni all pack the house every year for one of the most celebrated traditions at Harvard Business School. Unleash Your Latest Creativity and Join the Most Fun Community on Campus: With songs from ranging genres (pop,... View Details

01 Dec 1997
News

Les Vadasz (107th AMP)

Intel, the world's largest maker of microprocessors, is a legend in Silicon Valley for its creativity and no-frills management. Senior Vice President Leslie L. Vadasz (107th AMP), for instance, oversees corporate business development from... View Details

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Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting

opportunities, and figure out what truly inspired me. It was there that I discovered a passion for marketing, a creative outlet I didn’t even know I needed. Before HBS, I struggled to figure out what I wanted to do. A conversation with a... View Details

Profile

Fereshteh Zeineddin

headquarters in New York, I was excited to be offered an opportunity to join the company in Toronto after graduation. What are you most looking forward to in your career? I am looking forward to infusing my own creativity and personality... View Details

Keywords: Retail

01 Jun 2004
News

Media, VC Discussed at WSA Conference

I see it as being the most creative and innovative time in the industry. It’s the Wild West,” said Ceci Kurzman, vice president of worldwide marketing for Epic Records Group. “The record business may be in decline, but the music business... View Details

Keywords: women in business; women's student association; Arts, Entertainment

01 Oct 2002
News

Thinking Outside the Centerfold

most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make brands famous.” View Details

Edwin H. Land

Land was a brilliant innovator whose instant photography invention created a billion-dollar corporation. He is responsible for inventing the Polaroid camera and 3-D glasses. Polaroid Corporation was viewed as one of the most innovative and View Details

Keywords: Fabricated Goods

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details

Keywords: by Dina Gerdeman; Education; Advertising

30 Oct 2007
First Look

First Look: October 30, 2007

article concludes that it is critical to make institutions in our current 'consumer era' more attentive to individual patients who are put at risk. Collaborative Brokerage, Generative Creativity, and Creative Success Authors:Lee Fleming,... View Details

Keywords: Sean Silverthorne

June 2007 (Revised April 2016)
Case

Octone Records

By: Anita Elberse and Elie Ofek

In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details

Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry

Citation

Educators

Purchase

Though he founded the advertising giant that is best known for its hard-sell approach, Ogilvy himself is known for his creativity and for championing the softer side of advertising. Despite the minimal profits earned by such an approach,... View Details

Keywords: Services

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Staff | Information Technology

Setting Up Two-Step Verification Training Daily Work Resources that enable you to be productive both on and off campus. Adobe Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS Information Security Marketing... View Details

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IDEO: Human-Centered Service Design | Information Technology

Facing competition from streaming services and increased piracy, Cineplanet sought IDEO’s expertise. Together, they redesigned every facet of their customer experience—from the company’s website to their lobbies. For this request, IDEO embarked on a multi-week trip to... View Details

01 Dec 2018
News

A Strong Foundation: Message from Dean Nohria

they will be solved when people with expertise in a wide range of areas—from artificial intelligence to human behavior to medicine to finance—collaborate, each learning from the others as their collective imaginations coalesce into powerful ideas, practical solutions,... View Details

01 Sep 2005
News

GE’s Immelt Urges MBAs to Dream Big, Work Hard

Immelt In June, Class Day speaker Jeffrey R. Immelt (MBA ’82), chairman and CEO of General Electric, sent 878 MBA graduates off into the world with a pep talk in which he cited competitiveness and creativity as keys to business success.... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Publications