Consumer Utility Models - Publications - Faculty & Research

24 Oct 2013
News

Engineering a More Secure World

Management. Harris approached the three decades after HBS as if he were tackling case studies in entrepreneurship. From executive positions at utility companies and owning a car dealership, to launching a Silicon Valley startup, each of... View Details

Keywords: Francis Storrs; Management, Scientific, and Technical Consulting Services; Professional Services

15 Dec 2015
First Look

December 15, 2015

his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting... View Details

Keywords: Carmen Nobel

01 Sep 2018
News

Case Study: A Good Fit

where there may be a more favorable business model in the near term, or should it double down in the established wellness space? Or should the team continue to explore how their technology could be used in other markets for even broader... View Details

Keywords: Jen McFarland Flint

29 Jun 2022
Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

Lime is a Memorial Sloan Kettering Cancer Center spinout from Dr. Dan Heller’s lab, utilizing a novel high-throughput screening approach for discovering lipid-targeting drugs for treating cancer and neurodegenerative disorders. Using its... View Details

28 May 2019
News

Ask the Expert: In Security

ability to identify and respond to an attack. Static placement of tools won’t be enough. With more and more of our information stored in clouds, how should consumers protect themselves? Are some clouds more secure than others? —Liliane... View Details

Keywords: Jen McFarland Flint; cybersecurity

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and... View Details

01 Mar 2007
News

Courting the Poor

assistance of LARC senior researcher Ricardo Reisen de Pinho (PMD 74, 1999), Frei was soon on her way to researching and writing “Magazine Luiza: Building a Retail Model of ‘Courting the Poor.’ ” “Magazine Luiza has made a business of... View Details

Keywords: Julia Hanna; department stores; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade

30 Sep 2008
First Look

First Look: September 30, 2008

disbursements are relatively more staggered. Download the paper from SSRN ($5): http://www.nber.org/papers/w14074 Attitude-Dependent Altruism, Turnout and Voting Author:Julio J. Rotemberg Abstract This paper presents a goal-oriented model... View Details

Keywords: Martha Lagace

18 Feb 2014
First Look

First Look: February 18

consumers who have access to vouchers must generally be lower than those of consumers who do not have access to vouchers. Offering vouchers tends to be more profitable for firms that are patient or... View Details

Keywords: Sean Silverthorne

28 Mar 2018
Research & Ideas

Sophisticated Investors May Be Harming Fintech Lending Platforms

slice of the consumer-lending business over the last decade. In 2016, these loans represented a third of unsecured consumer loan volume in the United States. And their revenues are expected to grow 20 percent each year over the next five... View Details

Keywords: by Dina Gerdeman; Banking; Financial Services

Fast Answer

Government data and information sources for public entrepreneurship

international selection of large cities. Data include costs of goods, rental rates, transportation and incomes. Demographics & View Details

Web

Innovating in Health Care - Course Catalog

accountability, technology, and consumer characteristics of virtually every major kind of health care organization. Understand how to align the innovation with the Six Factors that critically influence this kind of innovation—structure... View Details

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details

Keywords: by Working Knowledge editors

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the world. They are headquartered in countries with myriad... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

marketing and other expenses to grow the business, and to develop a more accurate estimate of firm value. Using a model for valuing networked customers, Gupta found that in an auction scenario, buyers and sellers had almost equal value... View Details

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very... View Details

Keywords: by Manda Mahoney

10 Jan 2017
Blog Post

From Product Development to Business School

the technology that has the potential to change how we do things, and whose only barrier is a poor revenue model or a misaligned product-market fit. I’m now better equipped to solve these problems, identify the right segment, launch plan,... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

28 Jun 2016
First Look

June 28, 2016

"CEO activism" can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would allow discrimination... View Details