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- All HBS Web
(1,662)
- People (1)
- News (251)
- Research (1,284)
- Events (3)
- Multimedia (2)
- Faculty Publications (744)
- 01 Sep 2014
- News
All For One
employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top environmental brand in 2012. While creating... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
trends. Happiness Adaptation to Income and to Status in an Individual Panel Authors:Rafael Di Tella and Robert MacCulloch Publication:Journal of Economic Behavior and Organization (forthcoming) Abstract We study adaptation to income and... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total consumer traffic for higher... View Details
Keywords: Martha Lagace
- 12 Oct 2006
- First Look
First Look: October 12, 2006
worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details
Keywords: Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing... View Details
Keywords: Sean Silverthorne
- 06 Sep 2004
- What Do You Think?
How Do We Prepare for a World Without Cheap Oil?
Summing Up Is the end of cheap oil a challenge to the world? Yes. Will it affect our standard of living adversely? Not likely. At least that is the verdict of most of the large number of respondents to this month's column who rely on assumed human ingenuity combined... View Details
Keywords: by James Heskett
- 02 Jun 2009
- First Look
First Look: June 2, 2009
and Copyright Authors:Felix Oberholzer-Gee and Koleman Strumpf Abstract The advent of file sharing has considerably weakened effective copyright protection. Today, more than 60% of Internet traffic consists of consumers sharing music,... View Details
Keywords: Martha Lagace
- 21 Nov 2012
- Research & Ideas
What Health Care Managers Need to Know--and How to Teach Them
Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
leaders must bring to bear a new perspective on how growth efforts are situated in their companies, how they measure and reward executing the present and building the future, and how they align behaviors to their specific growth... View Details
Keywords: by Paul Michelman
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
intranet. The personal behavior of executives reinforces the message. Employees become truly empowered by understanding what the organization wishes to accomplish, and how they can contribute to these accomplishments. This understanding... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 12 May 2009
- First Look
First Look: May 12, 2009
(Studies 3 and 4), we find that dishonest behavior increased moral disengagement and motivated forgetting of moral rules. Such changes did not occur in the case of honest behavior or consideration of the... View Details
Keywords: Martha Lagace
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
to cross ethical boundaries. What this research suggests is that everyone, regardless of their ethical foundations, has the capacity to behave dishonestly. In fact, most individuals start with good intentions, but ultimately engage in unethical View Details
Keywords: by Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the... View Details
Keywords: Carmen Nobel
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
describes in a new working paper, The Better Is the Enemy of the Good. In fact, Exley argues that based on her research, people look for any excuse to avoid giving a donation and then rationalize their skinflint behavior to avoid feeling... View Details
Keywords: by Michael Blanding
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details
- Web
Online Transforming Customer Experiences Course | HBS Online
Enroll Now Key Concepts Design a defined, service-driven value proposition Understand sustainable pricing, the service-profit chain, and customer journeys Motivate employees to deliver exceptional, mission-aligned services by leveraging operational transparency Engage... View Details
- 01 Sep 2008
- News
The Levitt Brand
“The Globalization of Markets.” In it, he described “a new commercial reality — the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.” In a world made much smaller and more... View Details
- 05 Nov 2013
- First Look
First Look: November 5
http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of View Details
Keywords: Sean Silverthorne