Collective - Publications - Faculty & Research

11 Feb 2019
HBS Seminar

Peter Belmi, University of Virginia Darden School of Business

16 Oct 2015
Blog Post

HBS and the Arts

public school students from all over New York City would meet to discuss one or two works of art from the collection in depth. The conversation was moderated by a wonderful museum educator named Rika Burnham, who had a talent for allowing... View Details

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Case Method | Baker Library | Bloomberg Center | Harvard Business School

Resources Credits HBS & the Case Method - Message From the Director HBS & the Case Method Site Credits Special Collections Search Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry... View Details

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Shaping the Learning Environment - Christensen Center for Teaching & Learning

learning environment requires a climate that is supportive, challenging and conducive to risk-taking. In such an environment, every comment can provide an opportunity for individual and collective learning, and each student feels that he... View Details

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Howard E. Cox | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten... View Details

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

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Purchase

Research Summary

Overview

By: Joshua Lev Krieger

In examining the competitive dynamics of R&D strategy, Josh has become particularly interested in how the introduction of new knowledge generated by rivals impacts the direction of R&D efforts. Understanding how new information alters project portfolio decisions is... View Details

28 Sep 2011
Research & Ideas

The Profit Power of Corporate Culture

and former CEOs such as Lou Gerstner (HBS MBA '65) and Sam Palmisano (IBM), Ken Iverson (Nucor), Tony Hsieh (Zappos.com), and Scott Cook (HBS MBA '76) (Intuit) who believe strongly in the importance of culture have been hinting at this, so I went out into the field and... View Details

Keywords: by Sean Silverthorne

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HBS Cases | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class View Details

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Hamilton Hall | About

the Revolutionary War and a delegate to the Constitutional Convention that adopted the US Constitution in 1787, Hamilton was also a renowned financier. During his tenure as treasury secretary from 1789 to 1795, Hamilton established a strong, centrally controlled... View Details

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HBS Entrepreneurship Summit - Alumni

Managing Partner, Miasnik Ventures Jeannie Mun (MBA 2003) , Chief Financial Officer, JMM Capital Dave Munichiello (MBA 2009) , General Partner, GV (Google Ventures) Eric Paley (MBA 2003) , Partner, Founder Collective Steve Papa (MBA 1999)... View Details

11 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #17: Leni Peterson Redondo (HBS MS/MBA 2023), Founder & CEO of Celeste

a platform designed to collect and clarify data about clients’ water usage in their supply chains. “This is the moment to be building a water company,” Leni said in an interview with Climate Stories. Leni and Taryn named the company after... View Details

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Online Business Analytics Course | HBS Online

across themes such as forecasting, linear regressions, and machine learning to better lead your team to long-term success. You will learn how to create a compelling story that uses proven, collected data to make core business decisions,... View Details

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

free-for-alls in which anything goes in the name of “being yourself.” Rather, they clear space for individuality alongside conformity. They even adopt a somewhat paradoxical stance, seeking to generate collective alignment and ensure a... View Details

Keywords: by Ranjay Gulati

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

Criticism, and The Age of Parody. "We tried to extrapolate bigger themes that would be helpful to brand managers as they looked at this new culture," Avery says. The Age of the Social Collective refers to the way that social... View Details

Keywords: by Carmen Nobel; Advertising

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

of that company’s overall goal. “They put in a proxy that they wanted to not only acquire customers, but retain them as well.” Identify and collect as much relevant data as possible. Once executives set an overall goal, they can feed data... View Details

Keywords: by Michael Blanding

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

light of new external circumstances, data collected about the performance of the existing strategy, and new suggestions from employees throughout the organization. Being willing to welcome and subject existing business strategies to... View Details

Keywords: by Martha Lagace

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AASU50 - Alumni

at HBS Schwartz Art Collection, Harvard Business School The Schwartz Art Collection on view throughout Harvard Business School includes a number of works by prominent African American artists. Click the links below, or walk the halls of... View Details

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

ultimately set the new standard of leadership in this era, never wavering from their purpose and values. They became role models for the business community by serving society through their organizations, strengthening their companies and communities at the same time.... View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

maker Ferrari opens up about how it has bucked industry trends to achieve a world class brand. How Wayfair Built a Furniture Brand from ScratchWhat was once a collection of 240 home furnishing sites is now a single, successful brand,... View Details

Keywords: by Sean Silverthorne; Retail

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