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  • Article

Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Keywords: Operations; Advertising; Advertising Industry
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  • September 2012 (Revised September 2014)
  • Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia
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  • December 2008 (Revised January 2011)
  • Case

Arcadia Biosciences: Seeds of Change

By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman
Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company... View Details
Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Biotechnology Industry; China; India; California
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  • 14 May 2019
  • HBS Seminar

Patti Williams, Wharton, University of Pennsylvania

  • 26 Jan 2018
  • HBS Seminar

John Helveston, Boston University

  • 07 Dec 2015
  • HBS Seminar

Antonio Moreno-Garcia, Assistant Professor of Managerial Economics & Decision Sciences, Kellogg School of Management, Northwestern University

  • Profile

Merve Ciplak

As a management consultant with Bain & Co. in Istanbul, Merve Ciplak had “almost complete freedom” to work for up to six months, without penalty, in any industry of her choice on an ‘externship’ from the firm. Merve applied the... View Details
  • 18 Mar 2008
  • Working Paper Summaries

Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail
  • August 2, 2016
  • Article

Uncalculating Cooperation Is Used to Signal Trustworthiness

By: Jillian J. Jordan, Moshe Hoffman, Martin A. Nowak and David G. Rand
Humans frequently cooperate without carefully weighing the costs and benefits. As a result, people may wind up cooperating when it is not worthwhile to do so. Why risk making costly mistakes? Here, we present experimental evidence that reputation concerns provide an... View Details
Keywords: Social Evaluation; Experimental Economics; Moral Psychology; Cooperation; Reputation; Decision Making
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  • January 2020
  • Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski
It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details
Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Technology Industry
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  • September 2019
  • Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details
Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy
Related
  • 2019
  • Working Paper

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

By: Rafael Di Tella and Dani Rodrik
We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details
Keywords: Labor; Markets; System Shocks; Trade; Attitudes; Surveys
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  • 2012
  • Chapter

Citizens' Perceptions and the Disconnect Between Economics and Regulatory Policy

By: Jonathan Baron, William T. McEnroe and Christopher Poliquin
Economic theory is clear about the advantages and disadvantages of various ways of regulating negative externalities, such as command and control, cap and trade, taxation, subsidies, and tort law. Yet public policy rarely follows the recommendations that follow from... View Details
Keywords: Regulation; Decision Making; Government and Politics; United States
Related
  • 28 Nov 2017
  • News

Renshaw '20: Thank you, mom, for working all the time

  • 26 Mar 2024
  • HBS Seminar

Szu-Chi Huang, Stanford Graduate School of Business

    Better, Not Perfect

    Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Max H. Bazerman argues that we can better balance both dimensions—and we needn’t seek... View Details

    • 15 May 2007
    • Working Paper Summaries

    I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders

    Keywords: by Todd Rogers, Katherine L. Milkman & Max H. Bazerman; Food & Beverage
    • Web

    Cold Calling - Christensen Center for Teaching & Learning

    them to seem punitive. Randomly selected student: An instructor may randomly select a student to open with the aim of making the choice unpredictable and discouraging the notion that students who participate frequently are "immune" from... View Details
    • 28 Apr 2015
    • First Look

    First Look: April 28

    http://www.amazon.com/Strategy-Rules-Timeless-Lessons-Gates/dp/0062373951/ref=tmm_hrd_title_0?ie=UTF8&qid=1427236936&sr=8-1 April 2015 Harvard Business Review Leaders as Decision Architects: Structure Your Organization's Work to Encourage Wise View Details
    Keywords: Sean Silverthorne
    • 05 Mar 2009
    • Working Paper Summaries

    CPC/CPA Hybrid Bidding in a Second Price Auction

    Keywords: by Benjamin Edelman & Hoan Soo Lee