Publications

November 2024 (Revised April 2025)
Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai

Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details

Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London

06 Mar 2012
First Look

First Look: March 6

3.8% of GDP (the Congressional Budget Office's most likely scenario) to just over 1%. Read the article: http://hbr.org/2012/03/macroeconomic-policy-and-us-competitiveness/ar/1 Entry into Platform-based... View Details

Keywords: Sean Silverthorne

09 Jan 2007
First Look

First Look: January 9, 2007

information. In contrast, the recent historiography of Brazil suggests that after 1890 the network of corporate relations became less important for entrepreneurs trying to obtain capital and concessions, once the institutions promoted... View Details

Keywords: Martha Lagace

September 2006 (Revised July 2007)
Case

SAP: Industry Transformation

By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Digital Platforms

26 Jun 2000
Research & Ideas

Presentation Round-Up

took a slightly different approach, noting that barriers to entry are not likely to become insurmountable. "As services proliferate, how do you... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

17 Dec 2001
Research & Ideas

Becoming the Next Real Estate Mogul

business that attracts more unethical people than usual?" Segel wondered. "There is the perception that it's very deal-oriented, and that's exciting to people," responded McCall. "The View Details

Keywords: by Julia Hanna; Construction; Real Estate

18 Sep 2007
First Look

First Look: September 18, 2007

Working PapersOptimal Reserve Management and Sovereign Debt Authors:Laura Alfaro and Fabio Kanczuk Abstract Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. However,... View Details

Keywords: Martha Lagace

27 May 2009
First Look

First Look: May 27, 2009

Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships Authors:Roy Y.J. Chua and Michael W.... View Details

Keywords: Martha Lagace

September 2019 (Revised May 2020)
Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

content has grown quicker than Yelp and TripAdvisor. Overall, these results shed light on platform strategy and market entry: tying can facilitate entry in complementary markets, even when the tied product is of worse quality compared... View Details

Keywords: Dina Gerdeman

12 Feb 2008
First Look

First Look: February 12, 2007

symbiotic economic relationship that has developed between the People's Republic of China and the United States of America. The entry of Chinese labor into the world economy has significantly boosted the returns on capital relative View Details

Keywords: Martha Lagace

11 Jul 2006
First Look

First Look: July 11, 2006

markets: Boston, San Francisco, and Philadelphia. Purchase this case:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806166 PayPal Merchant Services Thomas Eisenmann and Lauren Barley 806-188 In early 2006, PayPal management is deciding... View Details

Keywords: Sean Silverthorne

December 2007 (Revised July 2009)
Case

Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details

Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe

13 Jan 2009
First Look

First Look: January 13, 2009

world-class business. Following modern management practices, keeping sharp attention to cost control and capital operations, making aggressive entries into international markets, and maintaining a special... View Details

Keywords: Martha Lagace

12 Oct 1999
Research & Ideas

Right from the Start: Common Traps for the New Leader

In this excerpt from Chapter 1 of the their book, Dan Ciampa and HBS Professor Michael D. Watkins describe some of the common traps into which new leaders can fall. Falling Behind The Learning Curve Not using the time before entry... View Details

Keywords: by Dan Ciampa & Michael D. Watkins

01 Feb 2011
First Look

First Look: Feb. 1

Approach to Partner Choice in Mutualisms Authors:Marco Archetti, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce, and Douglas W. Yu Publication:The American Naturalist 177, no. 1 (January 2011) Abstract One of the main... View Details

January 2010 (Revised April 2010)
Case

Google in China (A)

By: John A. Quelch

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China