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earning conversions, and measuring campaign performance. We’ll explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases... View Details

13 Dec 2016
First Look

December 13, 2016

finance value different sets of skills: innovating in S&E calls for in-depth knowledge and/or interest in a specific subject area, whereas finance tends to value a combination of general analytic skills and social skills over academic... View Details

Keywords: Carmen Nobel

12 Dec 2018
News

Lesson Plan

Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

September 2023 (Revised May 2025)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

Citation

Purchase

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

time at worksites and offices, and developing processes for monitoring social media and conducting meaningful employee surveys, Paine suggests. They should also make sure the company has whistleblower... View Details

Keywords: by Avery Forman; Food & Beverage

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Citation

Purchase

14 Jan 2014
First Look

First Look: January 14

ED. We propose that the dedicated queuing system yielded shorter throughput times because it provided physicians with greater ability and incentive to manage their patients' flow through the ED from arrival to discharge. Consistent with View Details

Keywords: Sean Silverthorne

29 Sep 2009
First Look

First Look: September 29

search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a... View Details

Keywords: Martha Lagace

01 Mar 2016
News

Alumni and Faculty Books for March 2016

extremes. Wineries of the Sierra Foothills: Risk-Takers & Rule-Breakers by Barbara Keck (MBA 1976) (Range of Light Media Group) The Sierra foothills are the largest wine region in America, covering ten California counties that are best... View Details

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

Marketing; Entrepreneurship, Creativity, and Organization; Real Property Asset Management; Venture Capital and Private Equity; Entrepreneurship in the Social Sector; and Running and Growing the Small Company. Several related courses... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

25 Aug 2010
News

Games, Parties, Pranks, and Celebrations

all but one showed up, resulting in them all getting into trouble. 2004B used to have dance parties in our classroom in between classes. We always tried to get professors to join in, but they rarely did. One of our sectionmates, who went on to work at MTV before... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment

15 Jun 2021
News

June 2021 Books and Podcasts

Life of Significance By Warwick Fairfax (MBA 1987) Mount Tabor Media In Crucible Leadership, author and leadership advisor Warwick Fairfax shares the power of embracing the crucible moments: those past trials, failures, and setbacks that... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

01 Dec 2012
News

From Where We Stand

(in that order), so my first jobs were below the MBA level: market research at Carnation, then media at BBDO. When we moved to New York City, I was offered a position as an account executive at BBDO, but I heard that the previous woman in... View Details

22 Mar 2011
First Look

First Look: March 22

and other forms of innovation. We also propose a research agenda to systematically address the social welfare implications of financial innovation. To complement existing empirical and theoretical methods, we propose that scholars examine... View Details

Keywords: Sean Silverthorne

01 Dec 2015
News

Alumni and Faculty Books for December 2015

or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an academic tome, although it is... View Details

Career Coach

Vincent Dessain

Vincent (HBS MBA’87) draws on more than 25 years of experience as a higher education senior executive at HBS and INSEAD and in the corporate world both in the US and in Europe to counsel students and alumni as they evaluate, prepare for and pursue their career options.... View Details

12 Jan 2010
First Look

First Look: Jan. 12

platform for the energy and idealism of young people, a beacon for pilgrims and peace-builders, as well as a focus for seemingly endless media inquiries from reporters, documentary filmmakers, and writers keen on telling its story to... View Details