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Show Results For
- All HBS Web
(2,028)
- People (2)
- News (373)
- Research (1,290)
- Events (11)
- Multimedia (14)
- Faculty Publications (914)
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
grasping the revolutionary potential of the new digital medium. As a result, corporations have failed to adapt to the true nature of their markets in the twenty-first century. Organizational change programs,... View Details
Keywords: by Martha Lagace
- Web
Accessibility | About
Accessibility website 2023 Digital Accessibility policy update Policy update frequently asked questions Digital Accessibility Liaisons (DAL) for each school, including HBS How to make PDF’s Accessible , from... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
everything from R&D and manufacturing to marketing (the company also owns a small plant in South Hadley, Massachusetts). That vision, which Wilcox attributes to MIT professor Joe Jacobson, was nothing less than the ability to hold all of... View Details
- 13 Jan 2020
- Blog Post
Blending my Tech and Managerial Mindsets
tech companies on digital and technology transformation with McKinsey and Company, and previously worked as an engineer deploying rapid prototyping devices for Intel and Apple. Yuval discusses his path to HBS, experience at Harvard... View Details
- 2025
- Working Paper
Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs
By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025.
- 09 Oct 2012
- First Look
First Look: October 9
PublicationsAuctions, Market Mechanisms, and Their Applications Authors:Peter Coles, Sanmay Das, Sébastien Lahaie, and Boleslaw Szymanski Publication:Second International ICST Conference, AMMA 2011 Abstract This book constitutes the... View Details
Keywords: Sean Silverthorne
Rob Gierkink
their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Boston. Elberse is remaining mum on celebrities planning to attend the next session in order to protect their privacy. Participants sign up to learn strategies for launching creative products, managing talent, coping with advances in View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
existing consumers, and their market conditions, were as similar as possible, we compared repurchase rates between consumers who started buying online right before the pandemic (between January 1 and March 14) and those who started buying... View Details
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
technologies developed by the Sony Corporation. In this same astonishingly brief period, Japan's computer makers had become Europe's dominant suppliers of large computer systems and had captured the U.S. market in memory chips.... View Details
- 22 Dec 2009
- First Look
First Look: Dec. 22
This memo discusses "hard-core" antitrust violations, focusing on bid rigging and market allocation, under the laws of the U.S. and other leading antitrust regimes. Purchase this note:... View Details
Keywords: Martha Lagace
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media, digital devices, and invention... View Details
- Fast Answer
FIELD Global Immersion Resources: Rwanda
datagraphics and statistics covering thousands of topics from a wide variety of sources/data providers. Search tips: Navigate specifically to the Rwanda's Economy & Society. Or, explore the Consumer Market Outlook or... View Details
- Career Coach
Sarah Sikowitz
has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering... View Details
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
great deal of time in the car." Combining these two things may well make OnStar extremely popular. However, there are several other aspects of OnStar that raise concerns that it might become the 1990s version of Roger Smith's robots. Entering the online... View Details
- March 2018 (Revised July 2018)
- Case
Cadre
By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane
Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First,... View Details
- Web
The Art of American Advertising: 1865 - 1910
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade... View Details
- 01 Jun 2001
- News
HBS Press Books in Brief
The Digital Enterprise: How to Reshape Your Business for a Connected World is an authoritative collection of cutting-edge Harvard Business Review articles, edited by HBR executive editor Nicholas G. Carr. Containing the latest thinking... View Details