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Show Results For
- All HBS Web
(1,518)
- News (276)
- Research (1,053)
- Events (9)
- Multimedia (2)
- Faculty Publications (407)
- 15 Oct 2008
- First Look
First Look: October 15, 2008
cross-sectional and pooled data collected by the U.S. Census Bureau for quinquenial censuses conducted between 1982 and 2002 support the key predictions of the model. We find that advertising agency establishments are more likely to... View Details
Keywords: Martha Lagace
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
direction of value-based competition today and be better off, even if nobody else changes. They will be more efficient, achieve better customer satisfaction, and the physicians involved will feel more pride in what they are doing. We... View Details
- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch. The data showed that evoking... View Details
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
without an easily identifiable response. As Jim spotted an increasing number of red flags during his hectic summer in Tanzania, he had to consider not only his US employer and his HBS position, but also his local client, his client's employees and their families, View Details
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective, unverifiable, or controversial information. Using data from Encyclopædia Britannica, authored by experts, and... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
behavior of observably similar public and private firms using a new data source on private U.S. firms, assuming for identification that closely held private firms are subject to fewer short-termist pressures. Our results show that... View Details
Keywords: Carmen Nobel
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
other data by geography, and is now working on Common Pass, a platform that will pull clinical information from Common Health and Apple Health to allow travelers to display health status. The goal is to use the information to facilitate... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
number of companies are placing users at the core of their business strategies. Take MUJI, a leading Japanese design retailer, which has created a range of products designed by customers including a car, light fixtures, and sofas. The... View Details
Keywords: by Dina Gerdeman
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
specialist. In the IT industry, opportunities are arising to replace high-cost data centers and incompatible networks with lower-cost Web services platforms. As a result, we've seen renewed interest in "cloud computing" and... View Details
Keywords: by Staff
- 01 Dec 2016
- News
Alumni Books of 2016
where analysis of the facts and data fails to provide a clear answer. Gray areas test managers’ skills and humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human... View Details
- 16 Jul 2013
- First Look
First Look: July 16
worth of a new industry. Analyses of data from multiple sources revealed that framing by early entrepreneurs and the socio-cognitive processes that resulted from the transactions of field-constituents with the new industry constructed the... View Details
Keywords: Anna Secino
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
gas flow into the can and explode. (While all of the data that I am using about the Walmart stories are from publicly available sources, it should be noted that I served as an expert witness in the case of Melvin v. Walmart, Inc.) This... View Details
- 15 May 2012
- First Look
First Look: May 15
the social objective function, tagging generates costs that must be weighed against the benefits it generates through conventional channels. Only tags that are sufficiently predictive of ability, such as disability status, will be used. Calibrated simulations using... View Details
Keywords: Carmen Nobel
- 11 Mar 2008
- First Look
First Look: March 11, 2008
Working PapersTesting Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24 Authors:Dennis Campbell, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan Abstract We analyze balanced scorecard data... View Details
Keywords: Martha Lagace
- 14 Aug 2007
- First Look
First Look: August 14, 2007
stimulates greater use for a given buyer). We find that higher prices screen out those who use the product less. The amount paid does not have a psychological effect on use, but there is some evidence that the act of paying increases use. We use our View Details
Keywords: Martha Lagace
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808026 'Doer's Profile' Nelson Mandela (1918- ) Harvard Business School Case 808-040 Profile of Nelson Mandela designed to facilitate a discussion of the nature of enduring success. Includes both... View Details
Keywords: Martha Lagace
- 02 Jun 2010
- First Look
First Look: June 2
norton ariely.pdf Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers? Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Publication:Management Science (forthcoming) Abstract Firm-level sales... View Details
Keywords: Martha Lagace