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Show Results For
- All HBS Web
(3,035)
- People (2)
- News (1,021)
- Research (1,526)
- Events (6)
- Multimedia (27)
- Faculty Publications (781)
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- June 2013
- Case
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
By: John Deighton and James T. Kindley
The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates... View Details
Keywords: Customer Relationship Management; Competitive Strategy; Marketing; Operations; Auto Industry; Service Industry
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles." Harvard Business School Brief Case 913-568, June 2013.
- March 2013
- Supplement
The Ford Fiesta
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Video Supplement 513-704, March 2013.
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 2022
- Working Paper
The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
- December 2016 (Revised December 2020)
- Course Overview Note
Big Data in Marketing
By: John Deighton and Mike Horia Teodorescu
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)
- June 2013
- Supplement
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)
By: John Deighton and James T. Kindley
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- October 2000 (Revised November 2005)
- Case
Hilton HHonors Worldwide: Loyalty Wars
By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
- fall 2002
- Article
The Impact of Internet Exchanges on Business-to-Business Distribution
By: Narakesari Narayandas, Mary N. Caravella and John Deighton
Narayandas, Narakesari, Mary N. Caravella, and John Deighton. "The Impact of Internet Exchanges on Business-to-Business Distribution." Journal of the Academy of Marketing Science 30, no. 4 (fall 2002).
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- June 1999
- Supplement
Adesemi Communications International: African Communications Group
By: John A. Deighton and Anita M. McGahan
Presents a May 1999 interview with CEO Monique Maddy and CFO Lome Lague that updates the case and describes plans for the future. View Details
Deighton, John A., and Anita M. McGahan. "Adesemi Communications International: African Communications Group." Harvard Business School Video Supplement 799-504, June 1999.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- 22 Dec 2009
- First Look
First Look: Dec. 22
we find the share of vertical FDI (subsidiaries that provide inputs to their parent firms) to be larger than commonly thought, even within developed countries. Most subsidiaries are not readily explained by the comparative advantage... View Details
Keywords: Martha Lagace
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Author: M. H. Bazerman Publication: In Acting in Time on Energy Policy, edited by David T. Ellwood and Kelly Gallagher. Brookings, in press No abstract is available at this time. Interactivity's Unanticipated Consequences for Markets and... View Details
Keywords: Martha Lagace
- 09 Sep 2009
- First Look
First Look: September 9
Social Legitimacy and Global Capitalism Authors:Rawi Abdelal and John G. Ruggie Publication:Chap. 7 in New Perspectives on Regulation, edited by David Moss and John Cisternino,... View Details
Keywords: Martha Lagace
- 05 Jun 2009
- Research Event
Business Summit: Niall Ferguson and the Certainty of Uncertainty
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Speakers: Niall Ferguson, HBS facultyJohn Quelch, HBS faculty After an... View Details
Keywords: Re: John A. Quelch
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice... View Details
- 22 Apr 2013
- Research & Ideas
Earth Day: Recent Research on Sustainability
underscored the importance of employee engagement, contributing to the community, and creating sustainable environment strategies. Harvard Business School at the Kumbh Mela In this video report, Senior Lecturer John Macomber visits the... View Details