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- All HBS Web
(2,182)
- News (440)
- Research (1,557)
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- Faculty Publications (1,245)
- Web
Staff Directory | Baker Library
online and how business professionals engage with it in their day-to-day. Dimitri's past professional experiences span from digital marketing strategy to web publishing. Dimitri holds a B.S. in City and Regional Planning from Cornell... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
Hicks. CP+B is known for work that challenges the definition of traditional advertising (such as its 2004 Subservient Chicken Web site, created for Burger King). The agency has also garnered its share of attention through numerous... View Details
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- February 2001 (Revised November 2009)
- Case
Amazon.com (C)
At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details
Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States
Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (C)." Harvard Business School Case 901-021, February 2001. (Revised November 2009.)
- March 2001 (Revised March 2003)
- Case
Syncra Systems
Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details
Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales
McAfee, Andrew P., and Mona Ashiya. "Syncra Systems." Harvard Business School Case 601-035, March 2001. (Revised March 2003.)
- July 2000 (Revised May 2001)
- Case
WebMD (A)
Discusses the emerging role of the Internet in the health care industry and describes the strategy of WebMD in this new "ehealth" space. Issues include technology strategy, industry transformation, competition in turbulent environments, and strategic alliances. View Details
Keywords: Internet and the Web; Alliances; Competitive Advantage; Industry Structures; Health Care and Treatment; Health Industry
Coughlan, Peter J., Michael G. Rukstad, and Carl Johnston. "WebMD (A)." Harvard Business School Case 701-007, July 2000. (Revised May 2001.)
- December 2021
- Article
Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly
By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use... View Details
Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media
Bellovary, Andrea, Nathaniel Young, and Amit Goldenberg. "Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly." Affective Science 2, no. 4 (December 2021): 391–396.
- September 2019 (Revised June 2020)
- Case
2U: Higher Education Rewired
By: Yael Grushka-Cockayne and Karim R. Lakhani
In its 2019 Partner Symposium, 2U, an online program management provider (OPM), showcased its new vision: “Career. Curriculum. Continuum. A construct for lifelong learning in the 21st century.” 2U, founded in 2008 and went public in 2014, was looking to expand beyond... View Details
Keywords: Digital Innovation; Architectural Innovation; Make V. Buy; Learning; Higher Education; Internet and the Web; Innovation Strategy; Transformation; Digital Transformation
Grushka-Cockayne, Yael, and Karim R. Lakhani. "2U: Higher Education Rewired." Harvard Business School Case 620-044, September 2019. (Revised June 2020.)
- August 2019
- Case
Twiggle: E-Commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
- May 2018 (Revised September 2018)
- Case
BuzzFeed—What Future for Native Advertising and Branded Content?
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States
Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)
- October 2003 (Revised January 2004)
- Case
ITC eChoupal Initiative, The
Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They... View Details
Keywords: Plant-Based Agribusiness; Fairness; Internet and the Web; Supply Chain Management; Emerging Markets; Agriculture and Agribusiness Industry; India
Upton, David M., and Virginia Fuller. "ITC eChoupal Initiative, The." Harvard Business School Case 604-016, October 2003. (Revised January 2004.)
- May 2001 (Revised December 2001)
- Case
Cisco Systems: Building Leading Internet Capabilities
By: Richard L. Nolan and Christina L. Darwall
Cisco has invested in building a leading IT, Internet-based infrastructure. This case describes Cisco's latest efforts to broaden Internet capabilities in the company from 30% to 60% penetration. The strategy is intended to sustain Cisco's double-digit revenue growth... View Details
Keywords: Internet and the Web; Information Technology; Technological Innovation; Revenue; Growth and Development Strategy; Information Technology Industry
Nolan, Richard L., and Christina L. Darwall. "Cisco Systems: Building Leading Internet Capabilities." Harvard Business School Case 301-133, May 2001. (Revised December 2001.)
- January 2001 (Revised June 2001)
- Case
COFIDIS
An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details
Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France
Wathieu, Luc R. "COFIDIS." Harvard Business School Case 501-055, January 2001. (Revised June 2001.)
- April 2021
- Case
Glovo: Expanding Quick Commerce
By: Antonio Moreno and James Barnett
In March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo’s quick commerce delivery service and to approach their expansion in Kenya. View Details
Keywords: Decision Making; Entrepreneurship; Food; Global Strategy; Operations; Strategy; Web Services Industry; Web Services Industry; Web Services Industry; Africa; Kenya; Nairobi; Europe; Spain; Barcelona; Middle East; Central America; South America
Moreno, Antonio, and James Barnett. "Glovo: Expanding Quick Commerce." Harvard Business School Case 621-094, April 2021.
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
the newly designed Alumni Web site (www.alumni.hbs.edu), which was launched earlier this summer. In addition, a subset of the committee worked with the School to develop an in-depth, informative, and lively presentation about the current... View Details
- March 2008 (Revised April 2008)
- Supplement
Opening Dot EU (B)
By: Benjamin Edelman
EURid considers possible market mechanisms to allocate initial domain names within the Internet's newly-created "dot EU." European Union regulations and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms... View Details
Keywords: Governing Rules, Regulations, and Reforms; Internet and the Web; Resource Allocation; Auctions; Information Industry; Europe
Edelman, Benjamin. "Opening Dot EU (B)." Harvard Business School Supplement 908-053, March 2008. (Revised April 2008.)
- April 2005 (Revised February 2006)
- Case
Monster Networking
By: Thomas R. Eisenmann and David Andrew Vivero
The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States
Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
- July 2001 (Revised December 2001)
- Case
WeServeHomes.com
ServiceMaster, a Fortune 500 supplier of home services such as Terminex, Trugreen (lawn care), and MerryMaids, has a 50% interest in an Internet start-up designed to attract new customers to its services and help service providers improve quality and lower costs.... View Details
Keywords: Organizational Change and Adaptation; Internet and the Web; Information Technology; Service Operations; Service Delivery; Service Industry
Hallowell, Roger H., and David Kiron. "WeServeHomes.com." Harvard Business School Case 802-004, July 2001. (Revised December 2001.)
- February 2001 (Revised June 2001)
- Case
eSurg (A): Negotiating the Start-Up
By: Jay O. Light and Anthony Massaro
The founders of an online medical supplies firm must negotiate with an established hospital distributor and a venture capital firm. View Details
Keywords: Venture Capital; Negotiation; Internet and the Web; Financing and Loans; Business Startups; Medical Devices and Supplies Industry
Light, Jay O., and Anthony Massaro. "eSurg (A): Negotiating the Start-Up." Harvard Business School Case 201-050, February 2001. (Revised June 2001.)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details
Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)