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  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; United States
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  • 01 Sep 2011
  • News

Rolling Stock in Baker Exhibit

Railroads and the Transformation of Capitalism, an exhibit in the Baker Library | Bloomberg Center, confirms there is still much to learn about railroads, whose scale and complexity spawned modern business’s management model. Recent scholarship compares the rise of... View Details
Keywords: Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation
  • 25 Feb 2020
  • News

Alumni and Faculty Books for March 2020

equally beautiful photography will transport you to Dishoom's most treasured corners of an eccentric and charming Bombay. Read it, and you will find yourself replete with recipes and stories to share with all who come to your table.... View Details
  • Web

Photograph Albums - Photography Collections - Historical Collections

Depths. Philadelphia and Reading Coal and Iron Company Mss: 351 1930 P544 2 albums, 84 photographs The Philadelphia and Reading Coal and Iron Company, a subsidiary of the Philadelphia and Reading Rail Road, was founded in 1871 to allow its parent corporation to control... View Details
  • 20 Sep 2021
  • Blog Post

Student Spotlight: Summer Internships in Business and Environment

fermentation in a carbon-negative biotechnology process. Solugen envisions a global-scale network of automated, carbon-sequestering mini-mills that are multi-product, drastically impacting the way chemicals are produced and transported... View Details
  • 16 May 2018
  • News

ALUMNI NVC Finals and Regional Roundup

hassle out of moving and furnishing a new residence. The runner-up spot went to Tom DeBrooke (MBA 1972) and his company, Vascular Perfusion Solutions, Inc., which has developed a new system to extend the viability of human organs and limbs during View Details
Keywords: Margie Kelley
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

academic year. If cadavers were available and the schools agreed to cooperate, the transportation and embalming costs could be reimbursed by the end user. In practice, however, school administrators did not consider this competing for... View Details
Keywords: by Michel Anteby; Health
  • 26 Apr 2011
  • First Look

First Look: April 26

Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an Italian-Russian consortium announced South Stream natural gas pipeline, which would diversify transport routes for the delivery of... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

times the $132 billion that the 1995 Kobe earthquake did, making it one of the Japan's most costly natural disasters. Transportation disruptions and the closing of many factories throughout Japan will shrink Japanese aggregate demand and... View Details
Keywords: Re: Multiple Faculty
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

(www.icic.org), has shown that inner cities have advantages in terms of proximity to transportation infrastructure, unmet market needs, lower employee turnover and much more. Have you seen a growing awareness of the potential of urban... View Details
Keywords: by Sean Silverthorne
  • 08 Nov 2024
  • Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

capital cost for the BRT was funded by the World Bank, and the operations are funded through a public-private partnership with Meridiam, a global infrastructure investor and developer, and the Executive Council of Urban Transports in... View Details
Keywords: by John Macomber; Green Technology; Energy
  • 05 Apr 2018
  • News

A Philanthropic Eye Reframes African American Abstract Art

adults, but not this painting. It’s beautiful. I’m the living result of what simple exposure can do,” she says. “Art should be accessible, because you don’t know what children will take away. It has a transformational and transportational... View Details
Keywords: Jill Radsken
  • 09 Feb 2017
  • News

Turning Disorder into Opportunity

listen, realizing that the boy was releasing the small stones at consistent intervals. The young man had a terrific gift for precision and a keen focus, revealing capabilities that reached beyond his disabilities. The encounter View Details
Keywords: Jennifer Myers
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

http://cb.hbsp.harvard.edu/cb/product/510055-PDF-ENG Stolt-Nielsen Transportation Group Lynn S. Paine and Lara AdamsonsHarvard Business School Case 310-043 Richard Wingfield considers whether to continue a cooperative agreement with... View Details
Keywords: Martha Lagace
  • 06 May 2022
  • Blog Post

Career Advice: Starting a Sustainable Startup

Solutions, where I helped to launch a service aimed at making transportation easier, more affordable, and more efficient for communities in cities around the world. Through this work, I was able to immerse myself in the evolving landscape... View Details
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry
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  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

relative viability, even if one focuses just on prices, is the pass-through of a higher price realization to the global producer after typically higher transportation and distribution costs, tariffs, or even risks, are netted out.... View Details
Keywords: by Martha Lagace
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

varieties, we show that there is no pure strategy symmetric price equilibrium in general (for n > 2 with linear transportation costs). In turn, if the limitation on the number of varieties consumers purchase comes from a budget... View Details
Keywords: Martha Lagace
  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Asia; India
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  • Web

Design: At, Into, & Beyond - Race, Gender & Equity

stations on public transportation (if all of them are not equipped if you have access to that infrastructure or sidewalks with curb cuts at all)? Are there heat lamps in more wealthy neighborhoods and police cameras in poorer ones? Can... View Details