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Show Results For
- All HBS Web
(6,768)
- People (11)
- News (1,689)
- Research (3,985)
- Events (36)
- Multimedia (146)
- Faculty Publications (2,858)
- 20 Oct 2017
- News
Is the ‘incredible shrinking universe of stocks’ a bad thing?
- 24 May 2021
- News
The First Step of Searching for a Financial Adviser: Trust No One
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- Fall 2012
- Article
The Flattening Firm—Not As Advertised
By: Julie Wulf
For decades, management consultants and the popular business press have urged large firms to flatten their hierarchies. Flattening (or delayering, as it is also known) typically refers to the elimination of layers in a firm's organizational hierarchy and the broadening... View Details
Wulf, Julie. "The Flattening Firm—Not As Advertised." California Management Review 55, no. 1 (Fall 2012): 5–23.
- 15 Aug 2019
- Blog Post
Stan Chang: “A Guided Experience into the World of Entrepreneurship”
particular industry, he saw his internship as a gateway to entrepreneurship. “Microsoft was immense,” he says. “I wanted to work at a smaller company.” While following the social media account of HBS’ Career... View Details
- Web
The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- 13 May 2019
- Working Paper Summaries
The Changing Landscape of Auditor Litigation and Its Implications for Audit Quality
Aiyesha Dey
Aiyesha Dey has been part of the Accounting and Management unit at the Harvard Business School (HBS) since July 2017. She started her career as an accounting faulty at the Booth School of Business, University of Chicago, after which she joined the accounting group at... View Details
- 27 Oct 2017
- News
Lessons for 2017 from a Man Who ‘Called’ the Crash of 1929
- 12 Nov 2015
- News
Airbnb Pledges to Work With Cities and Pay ‘Fair Share’ of Taxes
- 04 Aug 2023
- Blog Post
Four Remarkable Stories of HBS MBA Students Tackling Climate Change
can decarbonize is by doing it at scale and thinking about the future implications that a solution like green cement would have,” Dylan tells us. (02:10) The energy-intensive processes involved in construction, including cement production, View Details
- 08 Sep 2014
- News
From A Chinese Apartment To Wall Street Darling: The Rise Of Alibaba
- December 2022
- Article
The Contribution of Price Growth to Pharmaceutical Revenue Growth in the United States: Evidence from Medicines Sold in Retail Pharmacies
By: Pragya Kakani, Michael Chernew and Amitabh Chandra
Context: To what extent does pharmaceutical revenue growth depend on new medicines versus increasing prices for existing medicines? Moreover, does using list prices, as is commonly done, instead of prices net of confidential rebates offered by manufacturers, which are... View Details
Kakani, Pragya, Michael Chernew, and Amitabh Chandra. "The Contribution of Price Growth to Pharmaceutical Revenue Growth in the United States: Evidence from Medicines Sold in Retail Pharmacies." Journal of Health Politics, Policy and Law 47, no. 6 (December 2022): 629–648.
- 01 Jun 1998
- News
Renewing Baker: Tom Michalak, Executive Director of Baker Library
revitalization of our Historical Collections and HBS Archives department, which includes treasures as wide-ranging as the fifteenth-century Medici family account books, whaling records from... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by... View Details
- 09 Mar 2023
- Blog Post
Where Will You Be in 30 Years: Behind the Scenes of the 5 Big Life Decisions Documentary
the sense of guilt felt by women was unique. For Black alumni, the discouraging truth was that racism had been part of every participant’s story over a span View Details
- Web
A Marketing Revolution - The Art of American Advertising
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- Career Coach
Mansi Raythatha
Having both worked hands-on in these positions, as well as led recruitment into the US, Europe and Asia as head of Merck's Global Leadership Development Program, Mansi can provide insights into how these industries recruit, what the job... View Details