Product Design - Publications - Faculty & Research

01 Aug 1998
News

High Honors

expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details

09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

last forever. Cote had used targeted layoffs for permanent changes to Honeywell’s product portfolio after becoming CEO in 2002, divesting businesses that did not meet his requirement that each Honeywell business be in a “great position in... View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on... View Details

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

behavior. In fact, the code responsible for creating many consumer electronics is widely available and is often used as a springboard for developers to further innovate, sharing ideas and crafting new products for all to use. Everyone... View Details

Keywords: by Lane Lambert

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

to government estimates. And, in 2020, 3,142 people were killed in car crashes involving distracted drivers. With automation gaining more momentum, Sadun hopes car designers will double down on safety features. After all, commuters may... View Details

Keywords: by Jay Fitzgerald

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

attracting younger fans. Gazette: The product on the field is just too slow and boring for younger fans compared to, say, the NBA? Greyser: I’m not saying that it’s slow and boring, especially to knowledgeable fans. I’m saying the pace is... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

07 Feb 2012
First Look

First Look: February 7

academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, View Details

Keywords: Sean Silverthorne

Web

Introducing One-Step Photography - Edwin H. Land & Polaroid | Harvard Business School

February 21, 1947, at a meeting of the Optical Society of America in New York City, Edwin Land introduced the one-step photography process. "Land's introduction of the concept of instant photography was not a traditional commercial View Details

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

option leads to a fourteen-fold increase in the ex-post licensing rate. Two additional experimental interventions are designed to reduce search costs for (i) price and (ii) product information. Both... View Details

Keywords: Dina Gerdeman

04 May 2011
Research & Ideas

Is Web Surfing Distracting Your Workers?

according to new research. The researchers found that the students facing temptation were more apt to make mistakes and were less productive By banning web surfing, employers are essentially asking their workers to resist temptation until... View Details

Keywords: by Michael Blanding

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

Citation

Educators

Purchase

Web

Industry Information - Alumni

the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the... View Details

02 Mar 2010
First Look

First Look: March 2

performance, in whatever way one chooses to define performance (for example, quality of life, or value creation for all entities), and provides access to that causal link. Integrity is thus a factor of production as important as knowledge... View Details

Keywords: Martha Lagace

Web

Launching Tech Ventures | HBS Online

completion of the course. 5-6 hrs Module 1 Designing the Tech Startup Business Model Evaluate the quality of startup business models and understand the importance of aligning models’ different components. Highlights Daniel Choi, Plastiq... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by... View Details

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

relationship that favored all parties. We discuss implications for research in the economics and management of MSPs. Specifically, we argue that the literature would benefit from work that endogenizes platform design and that considers... View Details

Keywords: Dina Gerdeman

Web

HBS - Financials | Supplemental Financial Information

production costs include, for example, Harvard Business Review's printing expense. They also include strategic investments in digital infrastructure and content designed to extend the group's record of... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

generally is at a tipping point, with category killers being the first significant casualties of the (r)evolution that is occurring. Retail store asset productivity has been in decline since the start of the recession in 2007, and we... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

01 Feb 2010
Research & Ideas

The ‘Luxury Prime’: How Luxury Changes People

link between the notion of luxury and self-interest. What did you find? Roy Chua: In the first experiment, participants were asked to answer a series of business-related decision-making questions that were designed to tap the extent to... View Details

Keywords: by Sarah Jane Gilbert

24 Jan 2012
First Look

First Look: Jan. 24

feature-level entry choices. In addition, we contribute to work on dominant designs, going beyond characterizing a dominant design as a set of technological choices to understanding cognitive convergence on a standard set of demand-side... View Details