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  • 27 May 2014
  • First Look

First Look: May 27

for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from traditional media? Answering that... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2016
  • Blog Post

Meet the HBS Tech Club

and jointly hosted workshops is quite easy for student clubs around the city to do. We also have a Wednesday night speaker series featuring movers and shakers in tech, a variety of student treks to the Bay Area, New York, and parts of... View Details
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
  • 19 Mar 2012
  • HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

In March 2010, CEO Hiroshi Mikitani (HBS MBA '93) stood in front of his employees at online retail giant Rakuten's Tokyo headquarters and dropped a bomb: all 7,100 workers would have two years to become proficient in English—the... View Details
Keywords: by Kim Girard
  • 22 Nov 2011
  • First Look

First Look: November 22

seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social media, View Details
Keywords: Sean Silverthorne
  • 20 Aug 2015
  • Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

After ten weeks (eight in Stockholm and two in New York City) working for a company that does this very thing, I can confidently say that I would like to continue down this path after I graduate Harvard Business School. At Night / PRMD is... View Details
Keywords: Entertainment / Media / Sports
  • 21 Aug 2007
  • First Look

First Look: August 21, 2007

decisions confronting the founding management team of a new online financial services company. Prosper Marketplace is an internet-based market for individuals to borrow money from other individuals who wish... View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

buy or sell stock. Read the article: http://hbr.org/2012/07/what-good-are-shareholders/ar/1 Clear and Present Danger: Planning and New Venture Survival amid Political and Civil Violence Authors:Shon R. Hiatt and Wesley Sine... View Details
Keywords: Sean Silverthorne
  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

Consumer bankruptcies usually climb alongside unemployment rates as filers seek to discharge debt and get a fresh start, write the authors of the new working paper Bankruptcy and the COVID-19 Crisis. “Historically, the number one cause of... View Details
Keywords: by Rachel Layne
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and... View Details
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the... View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

minimal attention from historians and sociologists of science, whose analysis of scientific infrastructure has instead focused on formal scientific communication through journal articles and online forums, the formation of View Details
Keywords: Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

distribution, where new startups fail within the first three years following entry. This churning emphasizes a new mechanism through which financial sector reforms impact product markets. It is not... View Details
Keywords: Martha Lagace
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

expansion," Ghemawat argues. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well. An expert on global strategy, Ghemawat lays out an action plan for business in... View Details
Keywords: by Martha Lagace
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics, animation, and video). Google has... View Details
Keywords: Martha Lagace
  • 08 Jul 2014
  • First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage... View Details
Keywords: Carmen Nobel
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
  • 15 May 2012
  • First Look

First Look: May 15

interconnected world, leveraging Home Depot's brick-and-mortar success in the new environment, and continuing to build and sustain lasting emotional connections with customers. Purchase this... View Details
Keywords: Carmen Nobel
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this... View Details
Keywords: Martha Lagace
  • 29 Sep 2009
  • First Look

First Look: September 29

the level of new investment. But, in the case of investment centers, Economic Value Added, or EVA, is likely to be the most effective single-period measure because it is designed to encourage only value-increasing investment decisions.... View Details
Keywords: Martha Lagace