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  • February 2012 (Revised October 2013)
  • Case

OpenIDEO

By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa
The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and... View Details
Keywords: Social Issues; Product Design; Social and Collaborative Networks; Collaborative Innovation and Invention; Ghana; New Zealand
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Lakhani, Karim R., Anne-Laure Fayard, Natalia Levina, and Stephanie Healy Pokrywa. "OpenIDEO." Harvard Business School Case 612-066, February 2012. (Revised October 2013.)

    Stefan H. Thomke

    Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details

    Keywords: aerospace; automobiles; automotive; banking; biotechnology; chemical; computer; defense; electronics; health care; high technology; home video games; information technology industry; manufacturing; marketing industry; pharmaceuticals; plastics; semiconductor; service industry; telecommunications; video games
    • 09 Jan 2020
    • Book

    Rethinking Business Strategy in the Age of AI

    in AI, eclipsing most other firms and universities in the number of publications and patents. What did it mean for Google to be AI first? Pichai wasn’t talking about introducing a new AI-inspired product or... View Details
    Keywords: by Dina Gerdeman
    • 07 Apr 2022
    • Research & Ideas

    Giving Back: Consumers Care More About How Companies Donate Than How Much

    seems like a sizable portion of the firm’s earnings. In fact, consumers favor brands that seem to be giving a larger cut of their profits, even if the total dollar amount is lower compared to brands that give a smaller proportion of profits but larger total dollar... View Details
    Keywords: by Pamela Reynolds
    • October 2006
    • Case

    Lean at Wipro Technologies

    Wipro Technologies, a rapidly growing software services firm based in India, decided to use principles from the Toyota Production System (also known as lean) to fundamentally change their operating model. Looks at why Wipro chose to use lean and how they went about... View Details
    Keywords: Organizational Change and Adaptation; Competitive Advantage; Applications and Software; Operations; Information Technology Industry; India
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    Upton, David M., and Bradley R. Staats. "Lean at Wipro Technologies." Harvard Business School Case 607-032, October 2006.
    • January 1996 (Revised February 1997)
    • Case

    Exploring Brand-Person Relationships: Three Life Histories

    The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
    Keywords: Consumer Behavior; Relationships; Brands and Branding
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    Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
    • February 1995 (Revised September 1995)
    • Case

    The Bourland Companies

    By: William J. Poorvu and John H. Vogel Jr.
    Michael Bourland, the president of the Bourland Companies, needs to refinance two properties, an office building in southern New Hampshire and a retail property in Massachusetts. He is considering three alternatives: a renewal of a bank mini-perm, a 15-year mortgage... View Details
    Keywords: Capital Markets; Property; Mortgages; Family Business; Financial Management; Family Ownership; Real Estate Industry; Massachusetts; North and Central America
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    Poorvu, William J., and John H. Vogel Jr. "The Bourland Companies." Harvard Business School Case 395-151, February 1995. (Revised September 1995.)
    • April 2017
    • Case

    Yushan Bicycles: Learning to Ride Abroad

    By: Christopher A. Bartlett and Paul S. Myers
    Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty... View Details
    Keywords: Globalized Firms and Management; Growth and Development Strategy; Competitive Strategy; Conflict Management; Learning; Bicycle Industry; Taiwan; Australia
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    Bartlett, Christopher A., and Paul S. Myers. "Yushan Bicycles: Learning to Ride Abroad." Harvard Business School Brief Case 917-539, April 2017.
    • Teaching Interest

    DESIGN THEORY AND PRACTICE ES285

    By: Roberto Verganti

    Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

    Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design

      Rebecca A. Karp

      Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

      • 12 Sep 2023
      • Research & Ideas

      How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

      How can financial planners expand their businesses as their core population ages and young investors flirt with novel financial products like cryptocurrency? The most profitable path forward is to follow the very advice they often give... View Details
      Keywords: by Ben Rand; Financial Services
      • October 2012 (Revised March 2022)
      • Case

      Kleiner-Perkins and Genentech: When Venture Capital Met Science

      By: Felda Hardymon and Tom Nicholas
      Genentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into... View Details
      Keywords: Innovation & Entrepreneurship; Venture Capital; Innovation and Invention; Entrepreneurship; Information Technology; Science; Biotechnology Industry; United States
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      Hardymon, Felda, and Tom Nicholas. "Kleiner-Perkins and Genentech: When Venture Capital Met Science." Harvard Business School Case 813-102, October 2012. (Revised March 2022.)
      • 06 Dec 2012
      • News

      Wall Street Doesn't Understand Innovation

      • 13 Feb 2024
      • HBS Seminar

      Stijn van Osselaer, Cornell SC Johnson College of Business

        Marco Iansiti

        Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

        Prof. Iansiti's research examines the digital transformation of companies and... View Details

        Keywords: automotive; computer; e-commerce industry; electronics; fiber optics; high technology; information; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
        • February 2018
        • Article

        Heterogeneous Technology Diffusion and Ricardian Trade Patterns

        By: William R. Kerr
        This study tests the importance of Ricardian technology differences for international trade. The empirical analysis has three comparative advantages: including emerging and advanced economies, isolating panel variation regarding the link between productivity and... View Details
        Keywords: Exports; Comparative Advantage; Technological Transfer; Innovation; Networks; Patents; Residency; Technology Adoption; Trade; Research and Development; Immigration; United States
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        Kerr, William R. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns." World Bank Economic Review 32, no. 1 (February 2018): 163–182.
        • 2013
        • Working Paper

        Heterogeneous Technology Diffusion and Ricardian Trade Patterns

        By: William R. Kerr
        This study tests the importance of Ricardian technology differences for international trade. The empirical analysis has three comparative advantages: including emerging and advanced economies, isolating panel variation regarding the link between productivity and... View Details
        Keywords: Exports; Comparative Advantage; Technological Transfer; Innovation; Networks; Patents; Residency; Technology Adoption; Trade; Research and Development; Immigration; United States
        Citation
        SSRN
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        Kerr, William R. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns." Harvard Business School Working Paper, No. 14-039, November 2013. (NBER Working Paper Series, No. 19657, November 2013.)
        • June 1994
        • Background Note

        Scope and Challenge of Business-to-Business Marketing

        By: V. Kasturi Rangan
        Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
        Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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        Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.

          Transforming Manufacturing Waste into Profit

          Every manufacturing process leaves waste, but Assistant Professor Deishin Lee believes much of this left-behind material can be put to productive—and profitable—use. Key concepts include:

          • The concept of "by-product synergy" consists... View Details
          • TeachingInterests

          Executive Education: Leading Growth through Customer Centricity — India

          By: Rajiv Lal

          Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details

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