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  • All HBS Web  (7,915)
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  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Citation
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
  • Research Summary

Strength of Incentives

By: Jerry R. Green
When economists analyze the incentive properties of decision making systems they assume that all economic agents are capable of optimizing their decisions and that they respond without error to the incentives that the system creates. In this project, Jerry R. Green... View Details

    Tarun Khanna

    Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

    • 13 May 2003
    • Other Presentation

    The Competitive Advantage of Regions

    By: Michael E. Porter
    This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2001,... View Details
    Keywords: Economics; Growth and Development; United States
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    Porter, Michael E. "The Competitive Advantage of Regions." Indiana Leadership Summit, Indianapolis, IN, May 13, 2003.
    • 27 Feb 2004
    • Other Presentation

    The Competitive Advantage of Regions

    By: Michael E. Porter
    This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2001,... View Details
    Keywords: Economics; Growth and Development; United States
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    Porter, Michael E. "The Competitive Advantage of Regions." Columbus Partnership Retreat, John F. Kennedy School of Government, Cambridge, MA, February 27, 2004.
    • 12 PM – 1 PM EST, 06 Nov 2018
    • Webinars: Trending@HBS

    China in the Age of Xi Jinping: Domestic Changes and Global Ambitions

    China's outward push will remake the global economic and political environment, and business leaders need an understanding of China's leadership to navigate this new world. Join Associate Professor Rithmire to discuss the evolution of the business landscape in China. View Details
    • 07 Apr 2014
    • Research & Ideas

    Excerpt: ‘The Art of Negotiation’

    things as well. Familiar routines and old assumptions have to be disrupted, even though doing so entails risk. Otherwise nothing new can be created. Frank Barrett calls this trait "provocative competence." It tops his list of key... View Details
    Keywords: Re: Michael A. Wheeler
    • 2023
    • Working Paper

    Organizational Responses to Product Cycles

    By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicolas Torres
    Product cycles entail the mass production of new—and often increasingly complex—products on a regular basis. How do firms manage these changes? We use granular daily data from a leading automobile manufacturer to study the organizational impacts of introducing new... View Details
    Keywords: Training; Organizational Change and Adaptation; Knowledge Management; Production; Product; Organizational Structure; Auto Industry; Argentina
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    Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo, and Nicolas Torres. "Organizational Responses to Product Cycles." Harvard Business School Working Paper, No. 23-061, March 2023. (Revise & Resubmit Journal of Political Economy.)
    • December 2014 (Revised July 2021)
    • Case

    Discovery Limited

    By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
    Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details
    Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa
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    Porter, Michael E., Mark R. Kramer, and Aldo Sesia. "Discovery Limited." Harvard Business School Case 715-423, December 2014. (Revised July 2021.)
    • 2024
    • Working Paper

    Public Sector SME Grading System in Emerging Markets: A Focus on Nigeria

    By: Saveshen Pillay, Anywhere Sikochi, Charles Odii, Zaakirah Ismail, Regina Bamaiyi and Denise Mubaiwa
    In this paper, we explore the impact of creating a public sector nano, micro, small and medium enterprise (nMSME) grading system in Nigeria. Using insights from work with the Nigerian government, the first country in Africa to attempt to establish a public sector SME... View Details
    Keywords: Small Business; Economic Growth; Emerging Markets; Economic Sectors; Africa; Nigeria
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    Pillay, Saveshen, Anywhere Sikochi, Charles Odii, Zaakirah Ismail, Regina Bamaiyi, and Denise Mubaiwa. "Public Sector SME Grading System in Emerging Markets: A Focus on Nigeria." Working Paper, October 2024.
    • 30 May 2000
    • Research & Ideas

    Market Makers Bid for Success

    In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what... View Details
    Keywords: by Staff; Web Services; Technology
    • July 2016
    • Article

    Taxation, Corruption, and Growth

    By: Philippe Aghion, Ufuk Akcigit, Julia Cagé and William R. Kerr
    We build an endogenous growth model to analyze the relationships between taxation, corruption, and economic growth. Entrepreneurs lie at the center of the model and face disincentive effects from taxation but acquire positive benefits from public infrastructure.... View Details
    Keywords: Endogenous Growth; Public Goods; Corruption; Crime and Corruption; Entrepreneurship; Taxation; Economic Growth
    Citation
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    Aghion, Philippe, Ufuk Akcigit, Julia Cagé, and William R. Kerr. "Taxation, Corruption, and Growth." Special Issue on The Economics of Entrepreneurship. European Economic Review 86 (July 2016): 24–51.
    • 24 Mar 2015
    • News

    Integrated Reporting: Corporate Disclosure for China’s “New Normal”

    • 21 Oct 2005
    • Other Presentation

    In Search of a Competitive Identity: Towards A Competitiveness Agenda for Colombia

    By: Michael E. Porter
    This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2005-06, (World... View Details
    Keywords: Economics; Colombia
    Citation
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    Porter, Michael E. "In Search of a Competitive Identity: Towards A Competitiveness Agenda for Colombia." Institute for Strategy and Competitiveness, Cartagena, Columbia, October 21, 2005.
    • 26 Apr 2010
    • News

    Pharma's Future Depends on These Three Trends

      Mitchell B. Weiss

      Mitch Weiss is the Richard L. Menschel Professor of Management Practice at the Harvard Business School. He created and teaches the school's course on Public Entrepreneurship—on public leaders and private entrepreneurs who invent a difference in the... View Details

      • January 1984
      • Article

      A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

      By: Robert J. Dolan
      Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
      Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
      Citation
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      Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984).
      • 2023
      • Working Paper

      How People Use Statistics

      By: Pedro Bordalo, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon and Andrei Shleifer
      We document two new facts about the distributions of answers in famous statistical problems: they are i) multi-modal and ii) unstable with respect to irrelevant changes in the problem. We offer a model in which, when solving a problem, people represent each hypothesis... View Details
      Keywords: Decision Choices and Conditions; Microeconomics; Mathematical Methods; Behavioral Finance
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      Bordalo, Pedro, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon, and Andrei Shleifer. "How People Use Statistics." NBER Working Paper Series, No. 31631, August 2023.
      • May 2025
      • Case

      The Future of the BBC: Public Ownership vs. Privatization

      By: Henry McGee
      With viewership of the British Broadcasting Company (BBC) in decline, the country’s Culture Minister must recommend a new funding model for the venerated public institution which will allow the broadcaster to succeed in an increasingly competitive media environment. View Details
      Keywords: Television Entertainment; Cooperative Ownership; State Ownership; Privatization; Public Ownership; Media and Broadcasting Industry; United Kingdom
      Citation
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      McGee, Henry. "The Future of the BBC: Public Ownership vs. Privatization." Harvard Business School Case 825-086, May 2025.
      • June 2018
      • Supplement

      Amil and the Health Care System in Brazil (B)

      By: Regina Herzlinger, Ana Maria Malik, Ruth Costas and Priscilla Zogbi
      Brazilian Managed Care Organization Amil faces a series of challenges while trying to redefine the terms of its relationship with hospitals and clinics and to implement a new health care model based on primary care and family medicine. View Details
      Keywords: Health Care; Brazil; Managed Care; Innovation; Health Care Industry; Health Care and Treatment; Health; Cost Management; Innovation and Invention; Competitive Strategy; Health Industry; Insurance Industry; Brazil
      Citation
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      Herzlinger, Regina, Ana Maria Malik, Ruth Costas, and Priscilla Zogbi. "Amil and the Health Care System in Brazil (B)." Harvard Business School Supplement 318-149, June 2018.
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