Publications

01 Apr 1998
News

Gardella Joins Alumni Career Services

service here." The ACS office has experienced a growing demand for its services, reflecting a dynamic job market and changing career patterns. Gardella fields calls from alumni at all stages of their careers - a 1997 MBA whose first job... View Details

Keywords: Caroline Chauncey

Career Coach

Pamela Harder

architect behind the Amazon HQ2 $1.1B tech talent investment program. Prior to that, Pam ran Strategy & Business Operations at Clever, a K12 edtech startup in San Francisco. Under her leadership, she helped the company explore new View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

April 2020 (Revised May 2020)
Case

NTT DOCOMO's Race to 5G

By: Juan Alcácer, Horst Melcher and Akiko Kanno

The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and... View Details

Keywords: 5G; Mobile and Wireless Technology; Product Launch; Strategic Planning; Decision Making; Strategy; Telecommunications Industry; Technology Industry

01 Sep 2018
News

Case Study: A Good Fit

corporate wellness market by partnering with health plans and employers, and has expanded into more general health and wellness areas, with apps for people who want to eat better, for instance, or be more... View Details

Keywords: Jen McFarland Flint

01 Apr 2001
News

New Ventures New Gains

waited seven to ten years before setting up their own shops, today’s graduates are taking the plunge much sooner. In 1997, the first-ever HBS Business Plan Contest yielded a formidable number of participants and mobilized a strong... View Details

Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

Career Coach

Vincent Dessain

Strategy consulting at Booz-Allen & Hamilton in New York and Paris; research; course development; recruitment and Executive Education at INSEAD and Harvard Business School; European Marketing Director at Timberland and New Balance. View Details

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

word-of-mouth, marketers should influence word-of-mouth, is actually not entirely correct. We still do advertising because you control 100 percent of your advertising. You have very little, sometimes no control over what other people say... View Details

Keywords: by Brian Kenny; Advertising; Travel

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

planning shouldn't be so contrived and serious. "The corporate culture is such that line executives don't want to get playful," Deighton says. "As soon as you try to come up with your positioning line and try to translate that into... View Details

Keywords: by Dina Gerdeman; Advertising

Web

Annual Cost of Attendance | MBA

for the 2025–2026 Academic Year 9-Month Total Cost Single Tuition $78,700 Course & Program Materials Fee $2,800 HUHS Student Health Fee (SHF) $1,800 Student Health Insurance Plan (SHIP) $4,308 HUSHP for Student Spouses/Dependents $0... View Details

03 Nov 2003
Research & Ideas

Making Money Making Movies

the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

03 Mar 2014
Research & Ideas

Facebook’s Future

their children, plan social interactions, be alerted to pertinent products and services, and accelerate the value of a person's connections. Two trends will lead to this outcome. First, people are already sharing private information... View Details

Keywords: by Mikolaj Piskorski

01 Apr 1999
News

Alumni Career Services Update

part of the HBS Alumni Advisory Network Contact with the worldwide network of some one hundred HBS alumni clubs Baker Library's Career Resources Center's individualized research assistance to alumni in the job market An upgraded work area... View Details

Keywords: Eileen K. McCluskey

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

Speaking of Beijing, Cisco, Google, Microsoft, and Yahoo have recently garnered some negative headlines for concessions they made to do business in China. As companies plan their marketing campaigns for the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

September 2010
Case

NetApp

By: Das Narayandas and Elizabeth A. Kind

NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details

Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Manufacturing Industry; Computer Industry; Information Technology Industry

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Internet—their computer or their phone. And for us, it's about figuring out how to market that." Future Plans In terms of future investments, Higgins says the partners are keeping an eye on... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry