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- All HBS Web
(2,689)
- People (8)
- News (711)
- Research (1,613)
- Events (2)
- Multimedia (7)
- Faculty Publications (860)
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details
- 01 Apr 1998
- News
Gardella Joins Alumni Career Services
service here." The ACS office has experienced a growing demand for its services, reflecting a dynamic job market and changing career patterns. Gardella fields calls from alumni at all stages of their careers - a 1997 MBA whose first job... View Details
Keywords: Caroline Chauncey
- Career Coach
Megan Gardner
Megan (HBS ’06) is an executive coach, board member and tactical advisor for CEOs and senior executives. As a founder and CEO of a technology business, she knows first-hand the value of strong coaching in a rapidly growing business. In her last venture, she raised over... View Details
- 01 Apr 1999
- News
Alumni Career Services Update
part of the HBS Alumni Advisory Network Contact with the worldwide network of some one hundred HBS alumni clubs Baker Library's Career Resources Center's individualized research assistance to alumni in the job market An upgraded work area... View Details
Keywords: Eileen K. McCluskey
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
planning shouldn't be so contrived and serious. "The corporate culture is such that line executives don't want to get playful," Deighton says. "As soon as you try to come up with your positioning line and try to translate that into... View Details
- 01 Sep 2013
- News
Class Day/Commencement 2013
truly engages them seemed to resonate with her audience. At HBS's 103rd Commencement the following day, the Bulletin caught up with three members of the MBA Class of 2013 and asked about their HBS experience and their plans for the... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
Speaking of Beijing, Cisco, Google, Microsoft, and Yahoo have recently garnered some negative headlines for concessions they made to do business in China. As companies plan their marketing campaigns for the... View Details
- November 2001
- Case
Gold Kist Inc.
By: Ray A. Goldberg and Stephanie Oestreich
An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details
- 01 Sep 2018
- News
Ask the Expert: Delivering the Goods
expectations with promises of same-day delivery, the logistics industry is looking to completely new models, like crowdsourcing, autonomous technology, and on-demand delivery. Robert Reisner (MBA 1971), who led the Postal Service’s technology and strategic View Details
Keywords: Jen McFarland Flint
- September 1983 (Revised February 1989)
- Background Note
The Oil Tanker Shipping Industry in 1983
Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details
Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry
Porter, Michael E. "The Oil Tanker Shipping Industry in 1983." Harvard Business School Background Note 384-034, September 1983. (Revised February 1989.)
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
- August 2007 (Revised November 2008)
- Case
Biocon: Launching a New Cancer Drug in India
By: Sunil Gupta and Das Narayandas
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
- 01 Dec 2014
- News
Case Study: Growing the Family Business
centers in the Cleveland suburbs. The first has been open two years; the second is almost a year old and approaching operational breakeven—about the same timeline as the first center. The team expects to open a new center later this month and View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
plan within their organization. A: There are many issues inherent in this question. But I would point to three issues that typically are front and center when companies get serious about developing and executing an integrated strategy in... View Details
- 01 Dec 2012
- News
Taking Time to Make Time
goal is a great marketing plan or a brilliant idea for a software system, it doesn't matter if it took 2 hours or 20 hours. The client is paying for the quality of the solution. What do you think about the... View Details
Keywords: Time management
- Career Coach
Vincent Dessain
Strategy consulting at Booz-Allen & Hamilton in New York and Paris; research; course development; recruitment and Executive Education at INSEAD and Harvard Business School; European Marketing Director at Timberland and New Balance. View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
- 01 Sep 2014
- News
All For One
don’t know what the answer is. They have to act, not plan their way forward. Hill began to despair of finding an answer to her problem until a chance meeting with Pixar executive Greg Brandeau in the lobby of a biotech firm—Hill was there... View Details
- 01 Mar 2011
- News
Ace That Interview; Go Global, Too
The HBS Alumni Career and Professional Development Office is presenting an April 6 webinar on interview strategies and techniques. “Interview with Confidence” will help participants identify their competitive edge, market their skill... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized ground game with Democratic Party... View Details
Keywords: by John Quelch and Thales Teixeira
- 01 Feb 2001
- News
High Stakes: Springboard 2000 Comes to HBS
pitch their business plans at the Springboard 2000 New England venture-capital forum. Organizers of Springboard 2000, which is a series of events that debuted with sessions in Silicon Valley and Virginia, have an ambitious goal. "We want... View Details