Publications

2001
Working Paper

Limited Arbitrage in Equity Markets

By: Mark Mitchell, Todd Pulvino and Erik Stafford

2013
Book

The Handbook of Market Design

By: Nir Vulkan, Alvin E. Roth and Zvika Neeman

2017
Working Paper

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Feng Zhu

We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details

Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Mobile and Wireless Technology; Innovation Strategy; Market Entry and Exit

Article

Losing to Win: U.S. Steel's Pricing, Investment Decisions, and Market Share, 1901-1938

By: F. L. Reinhardt and T. K. McCraw

Keywords: Price; Investment; Revenue; Steel Industry

December 2014
Article

The Real Product Market Impact of Mergers

By: Albert Sheen

I document sources of value creation in mergers by analyzing novel data on the quality and price of goods sold by merging firms. When two competitors in a product market merge, their products converge in quality, and prices fall relative to the competition. These... View Details

Keywords: Value Creation; Quality; Price; Goods and Commodities; Mergers and Acquisitions

October 2009 (Revised April 2021)
Case

Ingrid Johnson and Nedbank Business Banking

By: Michael Tushman and David Kiron

This case discusses the issue of leading change at the business banking division of Nedbank, a prominent South African bank, between 2005 and 2009. (This timeframe, beginning just 11 years after Apartheid's end, covers Ingrid Johnson's leadership of this division... View Details

Keywords: Leadership And Change Management; Leadership; Leading Change; Banks and Banking; Organizational Culture; Organizational Structure; Change Management; Leadership Style; Banking Industry; South Africa

Educators

2 PM – 3 PM EST, 02 Dec 2015
Webinars: Trending@HBS

Managing Family Strife: Market Baskets Lessons about Buyouts

You'd have to have been sleeping under a rock to miss the family war and media frenzy over Market Basket, the Boston-based, family-owned supermarket chain. The confrontation between two cousins (both named Arthur Demoulas) over control of the company was finally... View Details

autumn 2005
Article

Six Sigma Comes To Marketing

By: John A. Quelch and Brian Harris

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

communicate directly with fans. The band members often visited Weverse to reply to ARMY members’ posts and sometimes posted their own messages. From a business perspective, BTS’ strength lay in its ability to identify View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

1990
Book

The Marketing Challenge of 1992

By: John A. Quelch, Robert D. Buzzell and Eric Salama

April 2021 (Revised April 2022)
Case

Next Insurance: Considering New Markets

By: David S. Scharfstein, Ishita Sen and Dean Xu

Educators

2009
Other Unpublished Work

The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization on Corporate Hierarchies

By: Maria Guadalupe and Julie Wulf

This paper establishes a causal effect of product market competition on various characteristics of organizational design. Using a unique panel-dataset on firm hierarchies of large U.S. firms (1986-1999) and a quasi-natural experiment (trade liberalization), we find... View Details

Keywords: Trade; Managerial Roles; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Business Strategy; Competitive Strategy

01 Jul 2010
News

Fine Tuning Market Oriented Practices

Keywords: Brendan Gray

2008
Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details

Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare

2018
Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details

Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry

SSRN

July 2010
Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details

Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value

January 1999
Exercise

Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing

Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details

Keywords: Negotiation Participants; Business Divisions; Power and Influence; Manufacturing Industry

2019
Working Paper

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

By: Rafael Di Tella and Dani Rodrik

We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details

Keywords: Labor; Markets; System Shocks; Trade; Attitudes; Surveys

November 2013 (Revised January 2016)
Course Overview Note

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl and Matthew Weinzierl

This course is about one question: What is the proper role of the government in the market economy? We study the role of government as it plays out in the real world, using vivid case studies from many countries, decades, and policy angles. At the same time, we align... View Details

Keywords: Policy; Economy; Government and Politics