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      • February 2009 (Revised September 2011)
      • Case

      Big Spaceship: Ready to Go Big?

      By: Boris Groysberg and Michael Slind
      Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
      Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
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      Groysberg, Boris, and Michael Slind. "Big Spaceship: Ready to Go Big?" Harvard Business School Case 409-047, February 2009. (Revised September 2011.)
      • Article

      A Blueprint for Pharmacy Benefits Managers to Increase Value

      By: William Shrank, Michael E. Porter, Sachin H. Jain and Niteesh K. Choudhary
      Pharmacy benefits managers (PBMs) have a unique opportunity to promote public health and generate value in the healthcare system. However, PBMs are largely evaluated on their ability to control costs rather than improve health. PBMs should be evaluated along three... View Details
      Keywords: Opportunities; Health; System; Cost Management; Partners and Partnerships; Motivation and Incentives; Value; Innovation and Invention; Performance Effectiveness; Health Industry; Pharmaceutical Industry
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      Shrank, William, Michael E. Porter, Sachin H. Jain, and Niteesh K. Choudhary. "A Blueprint for Pharmacy Benefits Managers to Increase Value." American Journal of Managed Care 15, no. 2 (February 2009).
      • January 2009 (Revised February 2009)
      • Case

      Sydney IVF: Stem Cell Research

      By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred
      This case examines the strategy implementation and risk management decisions at Sydney IVF, a research-based in vitro fertilization and stem cell company based in Australia. Drs. Robert Jansen and Jock Anderson, who co-founded Sydney IVF in 1986, developed novel... View Details
      Keywords: Ethics; Governing Rules, Regulations, and Reforms; Innovation and Management; Growth and Development Strategy; Risk Management; Genetics; Commercialization; Health Industry; Australia
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      Simons, Robert L., Kathryn Rosenberg, and Natalie Kindred. "Sydney IVF: Stem Cell Research." Harvard Business School Case 109-017, January 2009. (Revised February 2009.)
      • January 2009 (Revised May 2009)
      • Case

      Innovation at Mahindra & Mahindra (A)

      By: Stefan H. Thomke and Briana Doerr Luthra
      Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details
      Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India
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      Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
      • January 2009 (Revised May 2009)
      • Supplement

      Innovation at Mahindra & Mahindra (B)

      By: Stefan H. Thomke and Briana Doerr Luthra
      Supplement to 609-065 View Details
      Keywords: Innovation and Invention
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      Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (B)." Harvard Business School Supplement 609-067, January 2009. (Revised May 2009.)
      • January 2009 (Revised May 2009)
      • Supplement

      Innovation at Mahindra & Mahindra (C)

      By: Stefan H. Thomke and Briana Doerr Luthra
      Supplement to 609065 View Details
      Keywords: Innovation and Invention; Alternative Energy
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      Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (C)." Harvard Business School Supplement 609-068, January 2009. (Revised May 2009.)
      • January 2009 (Revised June 2024)
      • Case

      Design Thinking and Innovation at Apple

      By: Stefan Thomke and Barbara Feinberg
      Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
      Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry
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      Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
      • January 2009 (Revised February 2009)
      • Case

      F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market

      By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen
      Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details
      Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry
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      Applegate, Lynda M., Robert D. Austin, Kalle Lyytinen, Esko Penttinen, and Timo Saarinen. "F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market." Harvard Business School Case 809-099, January 2009. (Revised February 2009.)
      • 2009
      • Chapter

      Creativity, Improvisation, and Organizations

      By: Colin M. Fisher and Teresa M. Amabile
      Although the literatures on both organizational creativity and organizational improvisation have been expanding in recent years, the links between these literatures have not been deeply explored. This chapter explores those links to create a conceptualization of... View Details
      Keywords: Body of Literature; Innovation and Invention; Organizational Culture; Research; Creativity; Theory
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      Fisher, Colin M., and Teresa M. Amabile. "Creativity, Improvisation, and Organizations." In The Routledge Companion to Creativity, edited by Tudor Rickards, Mark A. Runco, and Susan Moger. Oxford, U.K.: Routledge, 2009.
      • January 2009
      • Article

      Innovation Lessons from the 1930s

      By: Tom Nicholas
      Keywords: Innovation and Invention; Learning; History
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      Nicholas, Tom. "Innovation Lessons from the 1930s." McKinsey Quarterly (January 2009).
      • 2009
      • Article

      Marketing and Innovations Management: An Integrated Perspective

      By: Elie Ofek and Olivier Toubia
      Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective
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      Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends® in Marketing 4, no. 2 (2009): 77–128.
      • January 2009
      • Article

      Spatial Diversity in Invention: Evidence from the Early R&D Labs

      By: Tom Nicholas
      This article uses historical data on inventor and firm R&D lab locations to examine the technological and geographic structure of corporate knowledge capital accumulation during a formative period in the organization of US innovation. Despite the localization of... View Details
      Keywords: Factories, Labs, and Plants; Geographic Location; Innovation and Invention; Patents; Knowledge Acquisition; Research and Development; United States
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      Nicholas, Tom. "Spatial Diversity in Invention: Evidence from the Early R&D Labs." Journal of Economic Geography 9, no. 1 (January 2009).
      • December 2008 (Revised March 2009)
      • Case

      The Metropolitan Opera (A)

      By: Anita Elberse and Crissy Perez
      In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details
      Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry
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      Elberse, Anita, and Crissy Perez. "The Metropolitan Opera (A)." Harvard Business School Case 509-033, December 2008. (Revised March 2009.)
      • December 2008 (Revised February 2010)
      • Case

      ViniBrasil: New Latitude Wines

      By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
      ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
      Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil
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      Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
      • December 2008 (Revised April 2010)
      • Case

      Proteus Biomedical: Making Pigs Fly

      By: Richard G. Hamermesh, Lauren Barley and Ginger Graham
      Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is... View Details
      Keywords: Business Startups; Entrepreneurship; Technological Innovation; Rights; Negotiation Deal; Business Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry
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      Hamermesh, Richard G., Lauren Barley, and Ginger Graham. "Proteus Biomedical: Making Pigs Fly." Harvard Business School Case 809-051, December 2008. (Revised April 2010.)
      • 2008
      • Case

      Nike Considered: Getting Traction on Sustainability

      By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
      Keywords: Innovation and Invention; Product Design; Environmental Sustainability; Apparel and Accessories Industry
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      Henderson, Rebecca, C. Reavis, R. Locke, and C. Liddy. "Nike Considered: Getting Traction on Sustainability." Cambridge, MA: Massachusetts Institute of Technology (MIT) Case, 2008.
      • 2008
      • Working Paper

      The Supply Side of Innovation: H-1B Visa Reforms and U.S. Ethnic Invention

      By: William R. Kerr and William F. Lincoln
      This study evaluates the impact of high-skilled immigrants on US technology formation. Specifically, we use reduced-form specifications that exploit large changes in the H-1B visa program. Fluctuations in H-1B admissions levels significantly influence the rate of... View Details
      Keywords: Information Technology; Patents; Ethnicity; Immigration; Innovation and Invention; United States
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      Kerr, William R., and William F. Lincoln. "The Supply Side of Innovation: H-1B Visa Reforms and U.S. Ethnic Invention." Harvard Business School Working Paper, No. 09-005, December 2008. (FAQ on paper, Appendix, forthcoming at Journal of Labor Economics.)
      • December 2008
      • Article

      To Innovate or Imitate? Entry Strategy and the Role of Market Research

      By: Elie Ofek and Ozge Turut
      Keywords: Innovation and Invention; Strategy; Markets; Research
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      Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).
      • December 2008
      • Article

      Which Kind of Collaboration Is Right for You?

      By: Roberto Verganti and Gary P. Pisano
      Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details
      Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy
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      Verganti, Roberto, and Gary P. Pisano. "Which Kind of Collaboration Is Right for You?" Harvard Business Review 86, no. 12 (December 2008).
      • November 2008 (Revised June 2009)
      • Case

      Sole-Sourcing the Intel 386: A Company and Industry Transformed

      By: Richard S. Tedlow and David Ruben
      Intel's precedent-breaking decision not to second-source its groundbreaking 386 microprocessor in 1986 propelled Intel to new heights and fundamentally transformed the computer industry. View Details
      Keywords: Decisions; Technological Innovation; Production; Information Infrastructure; Transformation; Brands and Branding; Product Development; Computer Industry; United States
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      Tedlow, Richard S., and David Ruben. "Sole-Sourcing the Intel 386: A Company and Industry Transformed." Harvard Business School Case 809-076, November 2008. (Revised June 2009.)
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