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Show Results For
- All HBS Web
(5,428)
- People (29)
- News (1,638)
- Research (2,676)
- Events (8)
- Multimedia (6)
- Faculty Publications (1,145)
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- Program
Leading Professional Service Firms
Should Attend Leaders who define and execute strategy for firms and organizations that provide services and who serve in roles such as chief executive officer, general manager, principal, partner, or head of View Details
- November 2007 (Revised June 2011)
- Case
ISS A/S (A)
By: Clayton S. Rose
Provides the opportunity to examine the nature and extent of a company's responsibilities to its bondholders, and to develop an enhanced understanding of the challenges in managing contractual obligations, and circumstances under which business leaders might agree to... View Details
Keywords: Risk and Uncertainty; Bonds; Contracts; Private Equity; Leveraged Buyouts; Privatization; Business and Stakeholder Relations; Borrowing and Debt; Cross-Cultural and Cross-Border Issues; Europe
Rose, Clayton S. "ISS A/S (A)." Harvard Business School Case 308-054, November 2007. (Revised June 2011.)
- 2013
- Working Paper
Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s
By: Geoffrey Jones and Christina Lubinski
This working paper examines the growth of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. German business has been regarded as pioneering corporate environmentalism after World War II. In contrast, this study reveals... View Details
Keywords: Sustainability; Green Business; Pollution; Environmental Sustainability; Business History; Chemical Industry; Germany; United States
Jones, Geoffrey, and Christina Lubinski. "Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s." Harvard Business School Working Paper, No. 14-018, August 2013.
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details
Keywords: by Carmen Nobel
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
compete in them. It is now starting to do so in markets such as India, which does not allow foreign direct investment in retailing. Wal-Mart has therefore entered via a joint venture with View Details
Keywords: by Martha Lagace
- 08 Nov 2011
- First Look
First Look: Nov. 8
Abstract In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of... View Details
Keywords: Sean Silverthorne
- 06 Oct 2023
- Book
Yes, You Can Radically Change Your Organization in One Week
solve difficult problems. Denouncing Mark Zuckerberg’s informal Facebook motto, “move fast and break things,” partners Frei and Morriss combine their decades of consulting experience—Frei as the UPS Foundation Professor of Service... View Details
Keywords: by Kristen Senz
- Program
Building a Legacy
mid-career professionals who face new investments or major life decisions. In this program, you will gain an in-depth understanding of best practices in family wealth management; explore the governance,... View Details
- Program
Foundations of Private Equity and Venture Capital
industry models, from venture capital to growth equity to buyouts, as well as the key issues related to investment criteria, management strategies, and decision-making... View Details
- February 2024
- Supplement
Can Cities Beat the Heat? (B13): Seattle Climate Action Snapshot
By: Rosabeth Moss Kanter, Hailey Chen and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- February 2024
- Supplement
Can Cities Beat the Heat? (B12): San Antonio Climate Action Snapshot
By: Rosabeth Moss Kanter, Natania Elias and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- February 2024 (Revised April 2024)
- Supplement
Can Cities Beat the Heat? (B8): Minneaoplis-St. Paul Climate Action Snapshot
By: Rosabeth Moss Kanter, Praveen Kumar and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- February 2024
- Supplement
Can Cities Beat the Heat? (B2): Boston Climate Action Snapshot
By: Rosabeth Moss Kanter, Margot Zuckerman and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
In the family of investment products, a U.S. savings bond might be cast as boring old Uncle Ned, snoozing away in the corner after dinner. There's nothing wrong with that—but HBS professor Peter Tufano... View Details
- Article
Reimagining the Balanced Scorecard for the ESG Era
By: Robert S. Kaplan and David McMillan
Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations
Kaplan, Robert S., and David McMillan. "Reimagining the Balanced Scorecard for the ESG Era." Harvard Business Review Digital Articles (February 3, 2021).
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- February 2024
- Supplement
Can Cities Beat the Heat? (B1): Birmingham Climate Action Snapshot
By: Rosabeth Moss Kanter, Natania Elias and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- February 2024
- Supplement
Can Cities Beat the Heat? (B9): Nashville Climate Action Snapshot
By: Rosabeth Moss Kanter and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details