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  • All HBS Web  (7,680)
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  • All HBS Web  (7,680)
    • People  (20)
    • News  (2,393)
    • Research  (3,746)
    • Events  (28)
    • Multimedia  (169)
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  • December 2018 (Revised October 2020)
  • Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
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Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
  • January 2024 (Revised January 2025)
  • Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu
In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details
Keywords: International Strategy; Semiconductors; Smartphone; Government And Politics; Government And Business; Digital Infrastructure; 5G; Political Risk; Business and Government Relations; Global Strategy; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; AI and Machine Learning; Mobile and Wireless Technology; Leadership; Retirement; Corporate Strategy; Technology Industry; China; United States; Europe; Asia; Middle East
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Kirby, William C., and Daniel Fu. "Huawei: Resilience amid Autarky and Adversity." Harvard Business School Case 324-069, January 2024. (Revised January 2025.)
  • 2010
  • Book

The Class Moves the World: How Business Elites Decipher the World Economy

By: Richard Vietor and Akiko Nakajo
This book is an update of How Countries Compete. View Details
Keywords: Globalized Economies and Regions; Management Teams
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Vietor, Richard, and Akiko Nakajo. The Class Moves the World: How Business Elites Decipher the World Economy. Tokyo, Japan: Tokuma Shoten, 2010, Japanese ed.
  • May 2012 (Revised October 2012)
  • Case

Yum! Brands

By: Jordan Siegel and Christopher Poliquin
Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push.... View Details
Keywords: International Business; International Marketing; Global Strategy; Competitive Strategy; Food and Beverage Industry; United States; Europe; Australia; Africa; Asia
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Siegel, Jordan, and Christopher Poliquin. "Yum! Brands." Harvard Business School Case 712-422, May 2012. (Revised October 2012.)
  • Research Summary

Overview

By: William C. Kirby
A historian by training, Professor Kirby examines contemporary China's business, economic, and political development in an international context. He writes and teaches on the growth of modern companies in China (Chinese and foreign; state-owned and private); Chinese... View Details
Keywords: China; Internationalization; Educational Policy And Politics; Infrastructure; Government And Business; The Revival Of Family Business In China; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Agribusiness; Education; Entrepreneurship; Globalization; Governance; Government and Politics; History; Philanthropy and Charitable Giving; Social Enterprise; Auto Industry; Education Industry; Food and Beverage Industry; Health Industry; Semiconductor Industry; Asia; Europe; North and Central America
  • 24 Jun 2013
  • Working Paper Summaries

The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy

Keywords: by Robert L. Simons
  • 17 Dec 2014
  • News

Facilitating an understanding of business and society in Turkey and the surrounding region

As executive director of HBS’s Istanbul Research Center, Esel Çekin (AMP 184, 2013) serves as a bridge between the business world in Turkey and, more frequently, the broader Middle East with HBS faculty, alumni, and students. The Istanbul... View Details
  • Web

Case Writing & Industry | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the Case Method The Case Method Classroom Teaching & The Case Method Impact on... View Details
  • Web

Lehman Brothers Archives | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family Partners 1960s – 2000s Leadership Transitions 2008 Bankruptcy... View Details
  • Editorial

International Entrepreneurship at the Crossroads Between Innovation and Internationalization

By: Birgit Hagen, Stefano Denicolai and Antonella Zucchella
Keywords: Entrepreneurs; Innovation; International Business; Entrepreneurship; Globalization; Innovation and Invention
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Hagen, Birgit, Stefano Denicolai, and Antonella Zucchella. "International Entrepreneurship at the Crossroads Between Innovation and Internationalization." Special Issue on Innovation and International Entrepreneurship edited by B. Hagen, S. Denicolai & A. Zucchella. Journal of International Entrepreneurship 12, no. 2 (June 2014): 111–114.
  • Web

Related Archival Collections | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family Partners 1960s – 2000s Leadership Transitions 2008 Bankruptcy... View Details
  • Web

From the Director | Baker Library | Bloomberg Center | Harvard Business School

TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Baker Library Search Search Search U.S. Steel Resources From the Director From the Director From the Director American businesses in the mid-twentieth... View Details
  • Web

The Business History of India & South Asia - Creating Emerging Markets

historians, economists, political scientists, and others debated the origins of the Great Divergence in wealth and power between South Asia and the West; the role of family business and networks; South Asian View Details
  • Web

Archival Collections - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working... View Details
  • Web

Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working... View Details
  • June 2020 (Revised July 2023)
  • Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
  • Web

Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School

expansion for U.S. Steel, increased output of steel from foreign sources began to impact domestic markets. With their post-war economic recoveries well underway, Europe and Japan emerged as major competitors in the global steel market.... View Details
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

said Harvard Business School Associate Professor of Business Administration Karim R. Lakhani. "The 2016 Faculty Research Symposium also looked ahead to major collaborations between Harvard’s school of... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • January 2018
  • Supplement

Jumia Nigeria PowerPoint Supplement

By: Ramon Casadesus-Masanell
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Nigeria; Africa; Ecommerce; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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Casadesus-Masanell, Ramon. "Jumia Nigeria PowerPoint Supplement." Harvard Business School PowerPoint Supplement 718-468, November 2017.
  • Web

Baker Old Class Collection | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family Partners 1960s – 2000s Leadership Transitions 2008 Bankruptcy... View Details
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