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  • All HBS Web  (4,968)
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  • All HBS Web  (4,968)
    • People  (22)
    • News  (1,387)
    • Research  (2,751)
    • Events  (19)
    • Multimedia  (20)
  • Faculty Publications  (1,303)
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    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: high technology; high technology; high technology
    • September 2017
    • Case

    NBCUniversal Telemundo: Transforming Latino Television

    By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
    In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details
    Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami
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    McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.

      Srikant M. Datar

      Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

      Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
      • 07 Feb 2022
      • Research & Ideas

      Digital Transformation: A New Roadmap for Success

      the emotional side of digital transformation Digital transformation can be bewildering and exhausting for leaders and employees alike. Emerging digital technologies are disrupting everything from supply chains and manufacturing to selling... View Details
      Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
      • Article

      Distributionally Robust Optimization and Its Tractable Approximations

      By: Joel Goh and Melvyn Sim
      In this paper we focus on a linear optimization problem with uncertainties, having expectations in the objective and in the set of constraints. We present a modular framework to obtain an approximate solution to the problem that is distributionally robust and more... View Details
      Keywords: Information Technology; Mathematical Methods; Operations
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      Goh, Joel, and Melvyn Sim. "Distributionally Robust Optimization and Its Tractable Approximations." Operations Research 58, no. 4 (pt.1) (July–August 2010): 902–917.
      • 13 Jan 2003
      • Research & Ideas

      The Subconscious Mind of the Consumer (And How To Reach It)

      about consumer behavior and in using that knowledge to benefit consumers. These firms include McNeil Consumer Health Care, McCann-Erickson, Procter & Gamble, Hallmark, Bank of America, Kraft, Samsung Electronics, IBM, Pfizer, J. Walter Thomson, and View Details
      Keywords: by Manda Mahoney
      • December 2011
      • Article

      Data Impediments to Empirical Work on Health Insurance Markets

      By: Leemore S. Dafny, David Dranove, Frank Limbrock and Fiona Scott Morton
      We compare four datasets that researchers might use to study competition in the health insurance industry. We show that the two datasets most commonly used to estimate market concentration differ considerably from each other (both in levels and in changes over time),... View Details
      Keywords: Competition; Analytics and Data Science; Market Participation; Insurance Industry
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      Dafny, Leemore S., David Dranove, Frank Limbrock, and Fiona Scott Morton. "Data Impediments to Empirical Work on Health Insurance Markets." B.E. Journal of Economic Analysis & Policy 11, no. 2 (December 2011).
      • September 2015
      • Article

      Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

      By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.
      Objective
      To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details
      Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago
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      Kho, Abel, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers, and et al. "Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago." Journal of the American Medical Informatics Association 22, no. 5 (September 2015): 1072–1080.
      • Web

      Strategy - Faculty & Research

      challenges of simultaneously leading multiple companies, such as Tesla, SpaceX, and xAI, while briefly serving in the U.S. government. It examines Musk’s high-stakes bets on autonomous driving, humanoid robots, and generative AI, as well... View Details
      • Web

      Initiatives & Projects - Faculty & Research

      interdisciplinary perspectives. Case Method Project The Case Method Project is bringing case method teaching to high schools and colleges in U.S. History, Government, and Civics & Democracy. Creating Emerging Markets The Creating Emerging... View Details
      • January 1996 (Revised March 2000)
      • Case

      R.R. Donnelley & Sons: The Digital Division

      By: David A. Garvin and Artemis March
      In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley's Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology--digital printing presses and... View Details
      Keywords: Business Divisions; Business Model; Business Plan; Leading Change; Problems and Challenges; Groups and Teams; Technology Adoption; Value Creation
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      Garvin, David A., and Artemis March. "R.R. Donnelley & Sons: The Digital Division." Harvard Business School Case 396-154, January 1996. (Revised March 2000.)
      • September 30, 2019
      • Article

      Climate Change and Our Emerging Cultural Shift

      By: Andrew J. Hoffman
      Today, we have made climate change trivial by making its solutions easy, looking for simple answers that are palatable, generally framing it in the language of commerce. In the long run, it won’t work. There is no technological or political silver bullet to solving our... View Details
      Keywords: Culture; Climate Change; Values and Beliefs; Transition
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      Hoffman, Andrew J. "Climate Change and Our Emerging Cultural Shift." Behavioral Scientist (September 30, 2019).
      • 05 Nov 2007
      • Research & Ideas

      The Changing Face of American Innovation

      The contributions made by immigrant scientists and engineers for developing new U.S. technologies have been formidable—but not always well described. What we do know: While the foreign-born account for just over 10 percent of the U.S.... View Details
      Keywords: by Sarah Jane Gilbert; Technology
      • 20 Aug 2013
      • First Look

      First Look: August 20

      compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity across all segments; (2) overachievement commissions help sustain the View Details
      Keywords: Anna Secino
      • November 2014
      • Case

      Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

      By: Lena G. Goldberg, Marcel Saucet and Christine Snively
      Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
      Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Technology Industry; Technology Industry
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      Goldberg, Lena G., Marcel Saucet, and Christine Snively. "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand." Harvard Business School Case 315-025, November 2014.
      • February 2014
      • Case

      BGI: Data-driven Research

      By: Willy Shih and Sen Chai
      BGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving... View Details
      Keywords: Genomics; Gene Sequencing; Life Sciences; Plant Breeding; Human Genome Program; Beijing Genomics Institute; BGI; Rice Genome; Technological Innovation; Innovation Strategy; Research; Research and Development; Science; Genetics; Science-Based Business; Strategy; Commercialization; Corporate Strategy; Information Technology; Applications and Software; Agriculture and Agribusiness Industry; Biotechnology Industry; Food and Beverage Industry; China; United States
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      Shih, Willy, and Sen Chai. "BGI: Data-driven Research." Harvard Business School Case 614-056, February 2014.
      • February 2015 (Revised June 2016)
      • Case

      Solar Geoengineering

      By: Joseph B. Lassiter III and Stephanie Puzio
      On December 8th 2013, as Dr. David Keith was leaving the set of the Colbert Show, he couldn't help but replay the interview over and over in his mind. Did he actually get his point of view on solar geoengineering across or had he just added to the stereotype that he... View Details
      Keywords: Geoengineering; Carbon; Carbon Emissions; Energy; Nuclear; Nuclear Energy; De-extinction; Climate Change; Engineering; Entrepreneurship; Innovation and Invention; Energy Sources; Green Technology Industry; Energy Industry
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      Lassiter, Joseph B., III, and Stephanie Puzio. "Solar Geoengineering." Harvard Business School Case 815-081, February 2015. (Revised June 2016.)
      • 31 Mar 2009
      • First Look

      First Look: March 31, 2009

      PE-backed firms generally have higher earnings quality than those that do not have PE sponsorship, engage less in earnings management, and report more conservatively both before and after the IPO. Further, PE-backed firms that are... View Details
      Keywords: Martha Lagace
      • Fall 2022
      • Article

      China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics

      By: Margaret Pearson, Meg Rithmire and Kellee Tsai
      Contrary to expectations that economic interdependence might lessen security conflict between China and the U.S. and its allies, much of the contestation between China and several OECD countries has focused on firms and economic links. This paper explains the... View Details
      Keywords: Globalized Markets and Industries; Government and Politics; Information Technology; China
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      Pearson, Margaret, Meg Rithmire, and Kellee Tsai. "China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics." International Security 47, no. 2 (Fall 2022): 135–176.
      • Teaching Interest

      Overview

      The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details
      Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry
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