Publications

June 1995 (Revised July 2006)
Supplement

Barilla SpA (B)

By: Janice H. Hammond

Supplements the (A) case. View Details

Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy

December 2010
Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé

The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela

October 1999
Teaching Note

Snapple TN

By: John A. Deighton

Teaching Note for (9-599-126). View Details

Keywords: Food and Beverage Industry; New York (city, NY)

May 2001
Teaching Note

Campbell Soup Company: A Leader in Continuous Replenishment Innovations TN

By: Ananth Raman

Teaching Note for (9-195-124). View Details

Keywords: Demand and Consumers; Price; Policy; Production; Customers; Food and Beverage Industry

September 2007
Case

Still Leading (B8): Paul Newman—Newman's Own Script

By: Rosabeth Moss Kanter and Lance P. Pierce

Well known actor Paul Newman started a business to give profits to charity. Summarizes his experience in making the transition from one kind of leadership to another. View Details

Keywords: Transition; Philanthropy and Charitable Giving; Social Entrepreneurship; Food and Beverage Industry

Educators

April 1982 (Revised March 1986)
Case

Standard Fruit Co. in Nicaragua (B)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua

November 1983
Supplement

Pepsi-Cola United Kingdom (C)

By: Benson P. Shapiro and Edward J. Hoff

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United Kingdom; United States

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

23 Dec 2008
First Look

First Look: December 23, 2008

CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision... View Details

Keywords: Martha Lagace

10 Jul 2018
Blog Post

Embracing Entrepreneurship & the Asian American Community

then went on to sell it to SalesForce. Kyle is now a VC at DCM Ventures. Andrew and Bin from Boba Guys - I’m particularly interested in scaling out Food & Beverage... View Details

Debra J. S. Fields

Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States View Details

Keywords: Food & Tobacco

18 Mar 2008
News

Election ’08, HBS Style

of the issues near and dear to the Class of 2009. The event, which organizers thought might be a first in HBS history (or at least the first in quite some time) included complimentary beverages View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

November 7, 2023
Article

How Courage Can Help Leaders Stay the Course

By: Ranjay Gulati

Keywords: Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability; Profit; Food and Beverage Industry

Register to Read

01 Jun 2000
News

A Natural Balance

food store or that it won't appeal to a luxury product consumer. We wanted to create something in a beautiful package, with high-quality, grade-A ingredients that are good for you." View Details

May 1994 (Revised May 1995)
Teaching Note

Cola Wars Continue: Coke vs. Pepsi in the 1990s TN

By: David B. Yoffie

Teaching Note for (9-794-055). View Details

Keywords: Food and Beverage Industry; North and Central America

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry