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  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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  • March 2021 (Revised August 2024)
  • Case

Hotwire.com: Navigating Through Turbulence

By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that... View Details
Keywords: September 11; Corporate Entrepreneurship; Business Growth and Maturation; Disruption; Decisions; Job Cuts and Outsourcing; Growth Management; Digital Platforms; Problems and Challenges; Risk and Uncertainty; Expansion; Internet and the Web; Leading Change; Leadership Style; Air Transportation Industry; Tourism Industry; San Francisco
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  • 16 Aug 2017
  • Research & Ideas

Researchers Use Google Street View to See the Future of Cities

extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools,... View Details
Keywords: by Michael Blanding; Real Estate
  • 23 Jul 2012
  • Research & Ideas

Book Excerpt: ‘Talk, Inc.’

communicate with them in a dynamic, two-way fashion. Fifth, there is technological change. As digital networks make instant connectivity the norm of business life, and as social media platforms grow more... View Details
Keywords: Re: Boris Groysberg
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own... View Details
Keywords: Re: Sunil Gupta; Retail
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

the most interest: “The value of diversification is as true for supply chains as it is for investment portfolios Amazon is just the topic of the article but the same could be said for digital platforms that dominate their industry.” Jacob... View Details
Keywords: by James Heskett; Retail
  • 17 May 2011
  • First Look

First Look: May 17

California, policy mattered a great deal. However, Danish firms, building on inherited technological capabilities and benefitting from a small-scale and decentralized industrial structure, benefitted more from Californian public policies.... View Details
Keywords: Sean Silverthorne
  • 04 Jul 2016
  • Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

If you want to be awed by the pace of technological advancement over the past few decades, compare the capabilities of a bulky PC from 1984 with those of a sleek smartphone in 2016. You’ll find stark differences. But if you want to be... View Details
Keywords: by Carmen Nobel
  • 29 Jun 2017
  • Research & Ideas

Why Uber Is Worth Saving and How To Do It

love didn’t last, though, especially when Kalanick defied those same cities when they tried to enforce local laws or when Uber would start a service without municipal permission. (Uber argued it was a technology company connecting riders... View Details
Keywords: by Dina Gerdeman; Transportation
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

health of the enterprise rather than near-term returns to its shareholders. Their model would refocus companies’ attention to innovation, strategic renewal, and investment in the future. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52623 View Details
Keywords: Re: Multiple Faculty
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53636 Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Using the farm tractor as a case study, I show that lags in View Details
Keywords: Carmen Nobel
  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

one with fewer answers? Those were the questions implied by this month's column. The predominance of responses suggested that the answers to the questions are "yes, yes, and maybe." Adam Hartung commented that "As View Details
Keywords: by James Heskett
  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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  • 06 Mar 2013
  • What Do You Think?

Who Should Manage Our Work Time?

of the digital gadgets, Etienne Douaza commented that "there is a constant temptation (on our part) to overreach to download another report we won't have the time to read to add a new project to the 15 we already try to get moving... View Details
Keywords: by James Heskett
  • February 1998 (Revised February 1999)
  • Case

FreeMarkets OnLine

By: V. Kasturi Rangan
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry
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  • 11 Dec 2012
  • First Look

First Look: Dec. 11

unavailable at this time. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43686 The Spatial Diffusion of Technology Authors:Comin, Diego A., Mikhail Dmitriev, and Esteban Rossi-Hansberg Abstract We empirically study View Details
Keywords: Sean Silverthorne
  • 23 Mar 2021
  • Book

Succeeding in the New Work-from-Anywhere World

emphasize answers to those recurring questions. They include: How do you measure productivity? How do you trust people you barely see? How do you even think about digital tools? Blanding: One of the recommendations you make in the book is... View Details
Keywords: by Michael Blanding
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical and View Details
Keywords: by Danielle Kost; Retail
  • 10 Nov 2003
  • Research & Ideas

The Hard Numbers on Social Investments

to social problems through market solutions, the rate of return on these deals should be at least as high as traditional early stage investments. The big winners were in the technology and health care sectors, and in another group of... View Details
Keywords: by Manda Salls
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

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