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  • All HBS Web  (2,425)
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  • Profile

Jeremy Andrus

chain, and selling. I worked for a while as a hotel developer for a Marriott franchisee. Before HBS, I was a management consultant at Monitor, which sharpened my perspective on business and industry strategy. I learned a huge amount at... View Details
Keywords: Entrepreneurship; Consumer Products; Entertainment / Media
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a greater sense of empowerment when... View Details
Keywords: by Dina Gerdeman; Health
  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

design—versus those who merely use the system from time to time. “Understanding patterns of behavior in transport could be super relevant for policymakers,” Ascarza says. You Might Also Like: When Bias Creeps into AI, Managers Can Stop It... View Details
Keywords: by Rachel Layne; Transportation
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

medical radiation safety. "The demand shock caused by an accident could actually be good news for companies." “There was suddenly a huge spike in the public’s attention on medical radiation risk,” says Hong Luo, James Dinan and... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

encouraging, how and when we set overall rules for encouraging (volunteerism) and how we plan to assess, monitor, and manage need to (be) addressed." Alden Cushman added: "how information is collected, put into context,... View Details
Keywords: by Jim Heskett
  • Web

Harvard Business School

Archival Collections Bibliography Site Credits Visiting the Exhibit Council for Opportunity in Graduate Management Education (COGME) Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years &... View Details
  • 08 Apr 2002
  • Research & Ideas

How to Negotiate “Yes” Across Cultural Boundaries

Chinese manager balked, insisting there was no demand for the additional products. The U.S. management team tried to resolve the dispute through negotiations, and when the... View Details
Keywords: by James K. Sebenius
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

in-person operations, sinking demand to near zero. Professional services businesses have fared better, but they have not been spared—just 63 percent say they could weather a four-month public health lockdown. [div class=infogram-embed... View Details
Keywords: by Kristen Senz; Financial Services
  • 13 Nov 2006
  • Research & Ideas

Science Business: What Happened to Biotech?

the industry, and what lessons managers might learn from an industry in structural disharmony. Sean Silverthorne: Biotech has not lived up to its expectations, either in providing outstanding returns for investors or improving R&D... View Details
Keywords: by Sean Silverthorne; Biotechnology
  • 22 Nov 2016
  • First Look

November 22, 2016

the complex regulatory environment that governs Indian gaming. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51932 Fall 2016 Manufacturing & Service Operations Management The Impact of Supplier Inventory Service... View Details
Keywords: Sean Silverthorne
  • September 22, 2023
  • Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details
Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy
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Bussgang, Jeffrey J., and Oliver Jay. "How Software Companies Can Avoid the Trap of Product-Led Growth." Harvard Business Review (website) (September 22, 2023).
  • 2018
  • Working Paper

Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment

By: Kristin Sippl
The marketing literature classifies products along a spectrum from utilitarian (e.g. rice) to hedonic (e.g. cannabis), and additionally using terms such as “luxury” and “illicit.” Research in business ethics has proposed a counter-intuitive mismatch between ethics and... View Details
Keywords: Ethics; Luxury; Consumer Behavior; Environmental Sustainability
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Sippl, Kristin. "Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment." Working Paper, September 2018. (Work in Progress.)
  • 01 Jun 2010
  • Sharpening Your Skills

Sharpening Your Skills: Social Reporting

greater clarity about the relationship between financial and nonfinancial key performance indicators; better management decisions; deeper engagement with the broad stakeholder community; and lower reputational risk. How Can Nonprofit... View Details
Keywords: by Staff
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be the likely winner here” There is... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

Summing Up Should "Moneyball Analytics" Play a Greater Role in Preparation for Management? There was general agreement among respondents to this month's column that we will see a growing emphasis on analytics among managers as... View Details
Keywords: by James Heskett
  • 20 Jun 2012
  • Lessons from the Classroom

Teaching Leadership: What We Know

grown, so has the demand for courses on the topic. Scan the mission statements of most major universities and professional schools and you'll find that "educating leaders" is the common thread. Search the catalogues of almost... View Details
Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

In the debate over whether to increase or decrease the stringency of environmental regulations, the possibility that government agencies might use purchasing to stimulate market demand for "green" products and services is often... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 04 Jan 2021
  • What Do You Think?

How Do We Sustain Organization Diversity?

in new people? This is not as simple as it sounds. Inclusion is difficult. Research suggests that much of it does not lend itself to training. We can train managers to give “voice” to everyone in their organizations. What remains,... View Details
Keywords: by James Heskett
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

niches. They report that "nearly 70 percent of managers admit that excessive complexity is raising their costs and hindering their profit growth." In other words, there is a trade-off between innovation and complexity on the one... View Details
Keywords: by James Heskett; Consumer Products
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