Publications

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

doubt to them than they should. The discrepancy may come from just how apparent it is that information is being hidden. "People don't notice the dog that doesn't bark," says John. By including the "choose not to answer" View Details

Keywords: by Michael Blanding

26 Jan 2024
Blog Post

HBS Alumna Fighting Cancer with a Novel Cell Therapy

Boston, Guardian Bio was accepted into the Y Combinator accelerator program and officially launched in June 2022. Zutshi’s desire to help fight cancer isn’t just a business choice – it’s personal as well.... View Details

16 Apr 2013
First Look

First Look: April 16

including work/life choices she made as a wife and mother of five children. Purchase this case: http://hbr.org/search/413094-PDF-ENG Harvard Business School Case 113-114 Corporate Solutions at Jones Lang... View Details

Keywords: Sean Silverthorne

September 2018
Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley

Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels

24 Jun 2014
First Look

First Look: June 24

terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily poultry, reveals broad patterns about the use of alternative financing... View Details

Keywords: Sean Silverthorne

January 2005 (Revised August 2006)
Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston

Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details

Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity

Find at Harvard

August 1998 (Revised August 2002)
Case

MicroFridge: The Concept

By: John A. Deighton

Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details

Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

20 Jan 2010
First Look

First Look: Jan. 20

self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, View Details

Keywords: Martha Lagace

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

hoc process at many firms. Most adopt a simple decision rule: look at the best reps, and try to hire more like them. But you'll never have enough stars for all sales positions and, in fact, don't want stars... View Details

Keywords: by Carmen Nobel

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

that we don't allow our decisions to get sidetracked (or sidetrack them ourselves). In their book Decisive, the Heath brothers cite four major reasons—all linked to common human traits—why we make poor View Details

Keywords: by James Heskett

Web

Business & Environment - Faculty & Research

experimental methods to further demonstrate causality and to consider the effects of potential moderators. These findings have implications for decisions related to product pricing, placement View Details

September 1998 (Revised July 1999)
Case

Costco Companies, Inc.

By: David E. Bell and Ann Leamon

Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details

Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details