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Show Results For
- All HBS Web
(2,215)
- News (319)
- Research (1,601)
- Events (14)
- Multimedia (5)
- Faculty Publications (767)
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs affect the quality and subject matter of online content? Bloggers Analyzed For their study, the pair drew on a data set from a leading Chinese media website that offers a range of services, including blogging. In September 2007,... View Details
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
How Do Incumbents Fare in the Face of Increased Service Competition?, Campbell, fellow HBS professor Frances X. Frei and doctoral student Ryan W. Buell explore this dance between service levels, customer loyalty, and competitive strategy. The study drew on extensive... View Details
Keywords: by Julia Hanna
- 05 May 2015
- Blog Post
See What's New on our Site
events that match your hiring needs Finding Student Clubs to partner with that are relevant to your target audience 2) Data & Statistics - The new data and statistics section provides a more interactive... View Details
Keywords: All Industries
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are... View Details
Keywords: Dina Gerdeman
- Web
Preview the Harvard Business School Online Learning Experience
Learn about the difference between leadership and management, and how you can be a more effective leader. Download for Free Strategy E-Book Strengthen your abilities in strategic planning, strategy... View Details
- 01 Sep 2012
- News
What’s the Big Idea?
experiencing,” says Amabile, who gathered and analyzed the data with the help of HBS research associates and doctoral students, ultimately writing The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work... View Details
- 01 Mar 2015
- News
Clubs Hopping
Reaching Out The first annual HBS Latino Alumni Association Southern Dinner, held in Dallas last fall, was more than a social occasion for outgoing club president Al Suarez (MBA 2005) and event organizer Eric Calderon (MBA 2013)—it was also a successful trial of the... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
Case Study features alumni and faculty offering advice on strategy to alumni who are leading businesses at a crossroads. Charles Philp (MBA 2006) started Colorado-based Sneakz Organic with his business partner in 2012 after a lightbulb... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the momentum generated in the U.S. Buzz, it appears, quickly wears out. There is an important caveat. Our study suggests that foreign exhibitors—not foreign audiences—mostly drive this effect. Shortening release times can thus be a useful aspect of a push View Details
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 01 Mar 2012
- News
Get Creative
whatever reason, when God created the world, he made data only available about the past. As teachers at HBS, we’re trained to nail students to the wall if they ever make an assertion in class discussion that is not backed up with View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
the same over time? Does it increase or decrease? A: Customer value changes over time, and in our data we find that the value is increasing over time. In general, we expect customer value to initially increase as the firm grows and later... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
and donate part of the proceeds to a charity to feed the hungry. Not all PWYW strategies are created equal, however. Santana investigated data from a pet adoption agency in New York, finding that on average... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
lobbying efforts in local and federal circles for stricter regulations governing Airbnb. The study focused on data from 2014, and the impact on hotels could be even greater today given Airbnb's strong growth since then. In addition to... View Details
- 31 Jul 2006
- Research & Ideas
When Not to Trust Your Gut
recall when someone else was faced with a similar situation or to collect data on what you should rationally expect. In addition, ask yourself this simple question: If someone I cared about asked me for my opinion in a negotiation such as... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
- 01 Dec 2015
- News
Accelerating Research in China
of the world will be critical for future economic growth. “Harvard Business School can play a key role in shaping aspects of these global economic relationships,” says Plummer, the chief strategy officer at TalkingData, China’s leading... View Details
- 16 Sep 2015
- News
Creating more effective content across all media
Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media. Thales draws upon View Details
- 01 Jun 2010
- News
Health IT at the Bedside
Sachin H. Jain (MBA ’07, MD ’08,) is a special assistant to the National Coordinator for Health Information Technology in the Obama administration. He was previously a resident physician at Boston’s Brigham and Women’s Hospital and a member of the faculty of the... View Details
- Fast Answer
What are the top resources for nonprofit company/sector research?
target="new">Chronicle of Philanthropy: Our subscription to the online product includes access to articles, a jobs section, and interactive features. A Facts and Figures section includes data on donors, charities & foundations,... View Details