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Show Results For
- All HBS Web
(2,068)
- News (376)
- Research (1,427)
- Events (1)
- Multimedia (6)
- Faculty Publications (626)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation. In return, producers extract... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
employer would be interested. —Harry McCracken (AMP 114, 1994) A highly competitive market with one-year sales cycles on the one hand; a pilot customer in a less-competitive niche with a massive opportunity to create View Details
Keywords: Jen McFarland Flint
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still... View Details
Keywords: Dan Morrell
- 04 Mar 2015
- What Do You Think?
Can a Laissez-Faire Approach Fix Labor Market Inequality?
"Instead of an outside regulation, an internal governance on salary structure, which is based on a value that 'Every employee should go home with a smile on his face' will create win-win situations for employees and... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner (HBS AMP '90), vice chairman of... View Details
Keywords: by James E. Aisner
- 02 Jul 2018
- Blog Post
Pursuing A Passion in Health Care
assessing the opportunity for a new medical diagnostic tool that targets a previously unaddressed customer segment. My job involves reaching out to our different country teams across the globe to evaluate the opportunity in their market,... View Details
Keywords: Health Care
- Profile
Ann Chao
uncovered a different story: strong interest in the product but confusion about price and lack of awareness due to poor distribution. “We recommended a re-launch that bypassed the distribution network and took the packets to the streets, to the local markets that View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
you're buying a car, and then you find out six months later that the car will cost 25 percent less. It’s terrible.” The perceived value of an object by buyers is essential, especially if you look at View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
diagnosis and treatment. We’re Crazy!: A Memoir About U.S. Values by Bert McLachlan (MBA 1959) (CreateSpace Independent Publishing Platform) McLachlan has written a personal guidebook for future generations that explains the confusion of... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details
Keywords: Dina Gerdeman
- 08 Jan 2001
- What Do You Think?
Have We Extended the Boundaries of the Firm Too Far?
Summing Up "What we are looking at is a fundamental challenge to our assumptions about which corporate structures work," commented Daniel Hayes in response to the recent piece on the future bounds of the organization. Raman Julka was just as dramatic:... View Details
Keywords: by James Heskett
- 29 May 2006
- What Do You Think?
How Important Is the “Service Sector Effect” on Productivity?
lower paying jobs . . . one look at the American auto industry gives us a glimpse into the future economy." As Daniel Hayes put it: "I see a shakeout coming among low-cost service providers unless they find ways to provide value... View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
getting a deal and still be honest, Ngwe suggests they use wiggle words such as “compare at” or “value at” before the original price. “This could be a very useful tool, because it allows them to inform the customer of the View Details
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic... View Details
Keywords: by James Heskett
- Web
Systems for Scaling Ventures (SSV) - Course Catalog
actively apply tools. This course is for founders, joiners, investors, and consultants aspiring to create value by designing (or helping design) the management systems necessary to bring new ventures from early-stage startups to... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
allow holders of patents the right but not the obligation to sue others. We suggest that the likelihood of a patent's being litigated is positively associated with the value of the patent and the extent of disclosure (prior art cited) in... View Details
Keywords: Martha Lagace
- 08 Jul 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke
them to build a business where they could: Help their customers unlock value while improving their impact on society Put their Finance, Consulting and SaaS experience to good use. Conversations with HBS... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
(Bazerman, Loewenstein & White, 1992). The present analysis, however, shows that the perceived value of such tradeoffs—the transaction utility (Thaler, 1985; 1999)-depends on whether the allocation occurs within a particular social... View Details
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. HBS professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance... View Details
Keywords: by Staff
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
part-time consultants are considered best-in-class—they are paid industry-competitive wages, and customers include LEGO, Microsoft, and Oracle—75 percent of them live with what others might consider a handicap: They have Asperger syndrome... View Details