Customer Lifetime Value - Publications - Faculty & Research

01 Sep 2004
News

Steve Barger (MBA 1974)

what I’m doing today, but the culture at Northwest Cascade really suits me. We are a company that is focused on human waste. Among other things, we install septic systems and sewer lines, lease portable toilets, and manufacture and clean septic tanks. Our company View Details

Keywords: Water, Sewage and Supply Systems; Utilities

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

proposition and were creating value for customers. That's my definition of success. They operated more like communities offline in order to help create communities online. The online communities were View Details

Keywords: by Staff

01 Jun 2009
News

Crisis and Creativity

fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the... View Details

Keywords: Bhaskar Chakravorti

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

improving working conditions in their supply chain, creating better safety procedures, and reaping profits from products that address environmental and social problems. "Regulators and investors are asking for it, customers are... View Details

Keywords: by Dina Gerdeman; Manufacturing

December 1997 (Revised May 1998)
Case

CUC and HFS: Corporate Identity for a "Merger of Equals"

By: Stephen A. Greyser and Robert J. Crawford

In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details

Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry

Citation

Find at Harvard

01 Mar 2012
News

School’s Financial Picture Brighter than Expected

School’s two main revenue generators, Executive Education and Harvard Business Publishing, led with strong revenue growth. Driven by newly launched open-enrollment courses and the first increase in custom program participation since the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

16 Jul 2018
Blog Post

3 Key Take-a-Ways From My Summer at Zalando

approach that the taskforce took to deal with the challenge, as diversity discussions can easily become very subjective and opinion-based. 2. Customer Care (CuCa) Experience Training One of Zalando’s core View Details

Keywords: Consumer Products / Retail

10 Jan 2005
What Do You Think?

Public Pension Reform: Does Mexico Have the Answer?

lifetime income benefits should be dramatically lower than...under the proposed PIA approach." These comments raise some questions for us. Given how politically sensitive this matter is, just how different, structurally, can a new... View Details

Keywords: by James Heskett; Financial Services

24 Mar 2009
First Look

First Look: March 24, 2009

economies. Consistent with the presence of network effects in IFRS adoption, we find that a country is more likely to adopt IFRS if other countries in its geographical region are IFRS adopters. (No PDF is available.) Cases & Course MaterialsBasic Techniques for... View Details

Keywords: Martha Lagace

02 Jul 2010
What Do You Think?

Is Profit as a “Direct Goal” Overrated?

set goals around creating value faster than costs (his preferred goal)." Deepak Alse reminded us that "the world of business is an unbounded system! The 'Corporation' is in effect an acceptance of the idea that profit seeking... View Details

Keywords: by Jim Heskett

01 Dec 2018
News

Case Study: Your Data, Your Health

during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details

Keywords: Jen McFarland Flint

11 May 2017
Blog Post

Why We Recruit: Microsoft

“empowering every person and organization on the planet to achieve more,” really captures the essence of Microsoft. We are customer obsessed, data driven, and always encouraged to have a growth mindset. What recruiting tactics have you... View Details

Keywords: Technology

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details

Keywords: by Peter Jacobs

25 Aug 2022
News

Labs Enable Large-scale Research

Marvin Bower Associate Professor Marco Di Maggio, Ogunlesi Family Associate Professor of Business Administration Scott Duke Kominers, Professor of Business Administration SEAS: David Parkes, George F. Colony Professor of Computer Science View Details

11 May 2011
Research & Ideas

Building a Better Board

mechanics that add very little to the competitive position or underlying value of the enterprise." But while board members are now taking their jobs more seriously, their input is not necessarily as helpful or effective as it could... View Details

Keywords: by Carmen Nobel

Web

IT Strategy: Improving Service to Support Innovation | Information Technology

launching the Service Delivery Improvement Plan initiative, TSS, in partnership with the IT Service Delivery Team (ITSD), began to generate solutions that would greatly improve overall service delivery and customer satisfaction. Among the... View Details

01 Jun 2022
News

Case Study: Glass Half Full

Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to offer Neutrall’s products there... View Details

Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade

26 May 2009
Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details

Keywords: by John Quelch

Web

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding who you are and the values that drive you. My journey has been defined by... View Details

12 Jul 2021
News

Your Fullest Self

to hide. She began wearing wigs and extensions for the convenience and versatility they offered, not as a necessity. That experience was the seed for what inspired her to leave a secure position at Shell and launch Upgrade, an online platform selling high quality,... View Details

Keywords: venture capital; entrepreneurship; female founders

Publications