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- All HBS Web
(2,033)
- People (2)
- News (321)
- Research (1,529)
- Events (2)
- Multimedia (4)
- Faculty Publications (910)
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
rotten customer experience as well as major financial troubles for some large players. What does Toyota understand about its channels that GM is still learning? A: We didn't specifically focus on Toyota's... View Details
Keywords: by Sean Silverthorne
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
Lema21.com.br will offer fashionable, quality eyewear products for a revolutionary price via an online retail channel. We also will focus on social sustainability to empower less fortunate individuals. mid-atlantic us Knock out!® is a... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
job performance, failing to consider the job's difficulty? Why do university admissions officers focus on high GPAs, discounting influence of easy grading standards? Francesca Gino and colleagues investigate the phenomenon of the... View Details
Keywords: by Staff
- 01 Jul 2008
- First Look
First Look: July 1, 2008
the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along... View Details
Keywords: Martha Lagace
- 20 May 2013
- Op-Ed
Making America an Industrial Powerhouse Again
commercial R&D efforts by pharmaceutical, biotechnology, diagnostics, and agricultural companies. The latter was a very specific commercial bet. Placing these commercial bets requires a depth of understanding of markets and customers... View Details
- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
partnerships, values-driven leadership, fi duciary duties, and the blurring of lines between government and business. Three cases focus on issues encountered by Unilever—one of which examines how the multinational conglomerate deals with... View Details
- 27 Nov 2013
- News
No Bologna, Please
for products and experiences that made them feel special, and the handcrafted approach of St. Louis Bread Company was the best way to meet that need. "By May 1999 all of our other businesses were monetized, and we were able to focus... View Details
- 20 Dec 2018
- Blog Post
A Time For Opportunity In Food and Agriculture
noise and figuring out what consumers want and how we can pull that through the supply chain is challenging and really exciting.” How can MBAs launch their careers in this sector, keep up with what’s new, and establish consumer confidence? Panelists offered two pieces... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
algorithm uncovers two distinct behavioral types: "leaders" and "managers." Leaders focus on multi-function, high-level meetings, while managers focus on one-to-one meetings with core functions. Firms with... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Where the Jobs Are
approach to taking a more in-depth look at a single topic through the experiences of alumni and the insights of faculty experts. HBS alumni interviewed for this issue lead companies ranging in size from a global powerhouse to just twenty employees. Whatever the size or... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
season and what it will take to win over anxious customers. Here's what they said. Jill J. Avery: Mind the details and focus on customer service Persistent unemployment plagues many families, and people are... View Details
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
Bureau, the Centers for Disease Control, the Environmental Protection Agency, and the Department of Interior, without focusing on specific "customer" needs. One executive observed, "What customers do is up to the... View Details
- 01 Jun 2005
- News
Transforming the IRS
feedback from taxpayers and employees as well as measures of meaningful business results, was a critical step in changing attitudes. How did you improve customer service? There were no quick fixes or silver bullets. The IRS had to... View Details
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
to solve challenges for customers quickly without a supervisor's approval. This capability is one reason why an analyst on Bloomberg recently opined that Southwest might be the airline best prepared to adapt and emerge successfully from... View Details
Keywords: by Euvin Naidoo
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com launched in 1995, offering... View Details
- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
twenty years ago the company was unprepared for changes in the marketplace as competitors emerged that offered clients individual pieces of the technology package, such as a database program or storage device. This brought about increased options and lower prices for... View Details
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
customize products and respond to customers. Regional managers take responsibility for sales, product development, distribution, and manufacturing. As a consequence, the spans of control for managers back at the head office are relatively... View Details
Keywords: by Robert Simons
- 28 May 2019
- News
Leading Questions
successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 01 Oct 1996
- News
The Drive for Excellence: An Interview with Jim Henderson
short-term results with adherence to a long-term strategy and direction. At Cummins, we are driven by the concept of maximizing shareholder value -- but the question is, value over the next quarter or two, or over a longer period? Either View Details