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Show Results For
- All HBS Web
(2,364)
- People (7)
- News (450)
- Research (1,452)
- Events (4)
- Multimedia (3)
- Faculty Publications (801)
- 2024
- Working Paper
Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys
By: Ryann Noe
Through a longitudinal study of the emergence of connected toys – physical toys that interact with
digital devices – I build theory about moral incoherence: when competing views about the moral
worth of a category persist over time. During the course of their... View Details
Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior
Noe, Ryann. "Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys." Harvard Business School Working Paper, No. 24-071, May 2024.
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
in the hearts of consumers more quickly than camcorders, personal computers, or cell phones. In the Palm, Dubinsky and her colleagues created a sleek, portable tool that can be “synced” with a desktop computer to store information such as... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
communication technology that works with the same cellular spectrums that telecommunications companies use. Since that first experiment four years ago, Project Loon has improved balloon steerability, connectivity, and stamina—the balloons... View Details
- Web
GlobalData Disruptor | Baker Library
GlobalData Disruptor Market research database covering technology disruption across multiple industries. Read More GlobalData's Disruptor database covers technology focused innovations, trends, View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details
- 01 Sep 2013
- News
Who Are We?
three days straight, but it was the best three days of my life—much better than flying to Europe and dealing with labor unions in France." Wolf Creek Farm produces 30 tons of beef a year for the local market, selling directly to consumers... View Details
- Web
Creating Brand Value - Course Catalog
managing brands to achieve their full value potential has never been more difficult. Consumers are increasingly diverse, skeptical of marketing, and empowered by digital technologies that easily connect them... View Details
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Information Technology Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- Working Paper
Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application
By: Flora Feng, Charis Li and Shunyuan Zhang
Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years featured by unique offerings from individual providers. Despite the perceived value of uniqueness, scalable quantification of visual uniqueness in P2P platforms like Airbnb has been largely... View Details
Keywords: Peer-to-peer Markets; Marketplace Matching; AI and Machine Learning; Demand and Consumers; Digital Platforms; Marketing
Feng, Flora, Charis Li, and Shunyuan Zhang. "Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application." SSRN Working Paper Series, No. 4665286, February 2024.
- Article
Why Build in Web3
By: Jad Esber and Scott Duke Kominers
A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details
Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry
Esber, Jad, and Scott Duke Kominers. "Why Build in Web3." Harvard Business Review Digital Articles (May 16, 2022).
- 04 Sep 2019
- News
Clicks and Mortar
tend to default to thinking about a consumer’s functional goals: I want something quickly and easily at a low price. But consumers buy for many other reasons. They might have social goals or they might want to have an experience that’s... View Details
- 01 Dec 2020
- News
AI Enhances Diagnostic Care
likelihood of an illness, and precision imaging that can detect abnormalities not visible to the human eye. Tantawy says that MRC, founded in 1989, uses advanced technologies to deliver the highest standards of health care in the field of... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
business or investing in emerging markets. New half-courses The Art of Marketing Science is intended for students interested in gaining a deeper understanding of consumer behavior and, most importantly, gaining expertise in changing View Details
Keywords: curriculum
- 01 Dec 2020
- News
The Digital Transformation Of Health Care
leaders have the knowledge and insight needed to tackle critical issues facing business and society—including those pertaining to our health and well-being. Digital Health Care: Empowering Consumers A New Approach to Contact Tracing... View Details
- Profile
Tessa Vacher-Desvernais
by making people feel uniquely connected with a brand. Changes in consumer shopping patterns made me want to build brands of the future. Digital was an invaluable echo chamber to the craftsmanship of heritage products. View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
defined, more traditional innovations. So, while it is not impossible, it is less likely that large and successful companies will be the setting for the development of the kinds of novel combinations of business and social ideas that constitute the special social View Details
- Web
High-Tech Greenhouse Innovations in The Netherlands - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment... View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
utilize technology to ensure individual privacy. In this world, the system works in favor of privacy, not against it. The distributed imperative we describe recognizes that all value is located in individual end View Details
Keywords: by Martha Lagace
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
You have access to a wider diversity of ideas than you ever had before. But it’s up to the consumer whether to take advantage of that. Facebook and Twitter don’t cause the filter bubble—even though they provide the tools that make it easy... View Details
- 01 Sep 2010
- News
Online Fashionistas
Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity is a selling point for both... View Details