Publications

Becherer rebuilt Deere & Company, following the financial farm crisis of the 1980s, into a diverse, global competitor. In 1998, revenues from outside the United States accounted for approximately 25% of Deere & Company sales. Becherer so successfully... View Details

Keywords: Agriculture & Mining

Web

From Concept to Product: Meroë Morse and Polaroid’s Culture of Art and Innovation, 1945–1969 | Baker Library

Baker Library Special Collections & Archives Edwin Land with Polaroid Land Camera, 1947. Polaroid Corporation Records, Photograph & Visual Materials Collection, b. X.650, f. 1. EXHIBITION WEBSITE COMING SOON Exhibition Video Exhibition Catalog The universal appeal of... View Details

Career Coach

Michele Biamonte

Michele (HGSE, Adult Development '05) combines her professional experience in finance, talent management and higher ed admin to help students and alumni optimize their self-assessment, career exploration and personal branding process. She coaches students and alumni... View Details

Keywords: Commercial Banking; Commercial Banking; Commercial Banking; Commercial Banking; Commercial Banking; Commercial Banking; Commercial Banking

Herbert H. Dow

Dow Chemicals began by producing bleaching powder as its main product. Through Dow’s inventiveness, Dow Chemical expanded dramatically, especially with the discovery of many uses for brine. Dow manufactured insecticides, oxychloride for stucco, light metals, and iodine... View Details

Keywords: Chemicals & Industrial

Thomas W. Mastin

Mastin was instrumental in the development and commercialization of many of Lubrizol’s products, the world’s largest manufacturer of chemical additives for lubricants. Mastin was a published chemist who held over 20 patents for new... View Details

Keywords: Chemicals & Industrial

Ernest Gallo

cooler, a new wine product, selling 2 million cases, and helping the company to exceed an estimated $1 billion in sales that same year. The commercial characters Gallo created to pitch his new wine cooler to the public, Frank Bartles... View Details

Keywords: Food & Tobacco

Web

Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Commercial photographers worked their medium not only to capture the realistic elements of a subject but also to imbue it with idealized qualities. The modernist sensibility manifested itself in the creation of fractured forms and... View Details

01 Dec 2001
News

BOOK: Ruling the Waves

technology, Spar asserts, four sequential phases typically occur: innovation (a technology's invention and initial development); commercialization (introduction of the technology to the mainstream); creative anarchy (conflict over issues... View Details

Keywords: Publishing Industries (except Internet); Information

01 Sep 2010
News

Big Turnout for Business Plan Contest

27. The winner of the business venture track, OsComp Systems, is commercializing an innovative technology that forces natural gas through pipelines at lower cost and with greater efficiency. The social venture track winner, Urban Water... View Details

Keywords: contests; awards; Natural Gas Distribution; Utilities; Water, Sewage and Supply Systems; Utilities

August 2009 (Revised June 2015)
Case

MINTing Innovation at NewYork-Presbyterian (A)

By: Richard G. Hamermesh and David Kiron

Several top surgeons at NewYork-Presbyterian Hospital (NYP) are receiving financial and administrative support to advance their surgical device inventions through the earliest stages of commercialization. View Details

Keywords: Health Care; Innovation ＆ Entrepreneurship; Hospital; Entrepreneurship; Financing and Loans; Investment; Health Care and Treatment; Innovation and Invention; Intellectual Property; Commercialization; Health Industry; Medical Devices and Supplies Industry; New York (state, US)

10 May 2023
News

Students Strive to Solve Climate Change

plans to expand the company to other African nations; Angela Son will focus on what the clean economy transition means for the future of work; Karan Khimji cofounded 44.01, which eliminates CO2 from the atmosphere by converting it into inert rock; and Dylan Small will... View Details

Keywords: Carbon capture

March 2007
Case

Hallstead Jewelers

By: William J. Bruns Jr.

A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details

Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry

March 2006 (Revised April 2006)
Case

NOK (A)

By: Das Narayandas and Kate Attea

Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details

Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization

October 1994 (Revised January 1997)
Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details

Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Food and Beverage Industry