Publications

May 2024
Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie

Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details

Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Selling is changing, but broad generalizations and false dichotomies about ecommerce, big data, and other trends—hallmarks of current sales advice—are keeping business leaders from making sound decisions, says Frank Cespedes, author of a... View Details

Keywords: by Kristen Senz

2010
Other Paper

Clear and Present Danger: Planning and New Venture Survival Amid Political and Civil Violence

By: Shon R. Hiatt and Wesley Sine

Prior strategy research is divided on the utility of new-venture planning. Some scholars argue that planning enhances new-firm performance and others make the opposite argument. This paper attempts to reconcile these contradictory views by exploring the extent of... View Details

Keywords: Business Startups; Entrepreneurship; Government and Politics; Success; Performance Effectiveness; Strategic Planning; Business and Government Relations; Colombia

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Web

Courses by Faculty Unit - Course Catalog

3 Technologies that Will Change the World Shikhar Ghosh Spring 2026 Q3Q4 3.0 Avoiding Startup Failure DJ DiDonna Spring 2026 Q3Q4 3.0 B2B Sales and Distribution (also listed under Marketing) Lou Shipley Spring 2026 Q3 1.5 View Details

December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy

January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

we need.” The Harvard Business School case study Mobile Banking for the Unbanked explores two very different examples of mobile financial service models: WIZZIT, a third-party startup that teamed with a... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

12 Sep 2023
Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

reason we structure these resources as on-demand and 1:1 is because most of the Climate Circle founders are far enough along in their startup journeys that the challenges they’re facing are unique and contextual. We get questions such as... View Details

June 2005 (Revised May 2006)
Case

Vidient (A)

Vidient, a young company, is in the process of being spun out of a much larger, established Japanese business. Vidient is in the business of analyzing the feeds from security cameras and catches security breaches automatically, without human assistance. The parent... View Details

Keywords: Technological Innovation; Business Growth and Maturation; Corporate Entrepreneurship; Financing and Loans; Business Startups; Service Industry; Japan

Find at Harvard

April 2000 (Revised April 2004)
Case

TixToGo: Financing a Silicon Valley Start-up

Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in... View Details

Keywords: Business Model; Information Technology; Financing and Loans; Business Startups; Information Technology Industry; San Francisco

January 2003 (Revised February 2004)
Case

The Credit Suisse Group

By: Ashish Nanda and Kelley Elizabeth Morrell

On September 19, 2002, Lukas Muhlemann announced that he would step down as chairman and CEO of the Credit Suisse Group, effective January 1, 2003. The bank had progressed from a small Swiss start-up 150 years ago to a global banking powerhouse. Over the past 5 years,... View Details

Keywords: Change Management; Business Growth and Maturation; Management Succession; Problems and Challenges; Business Startups; Banks and Banking; Banking Industry; Switzerland

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July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details

Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa