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Publications

Publications

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  • All HBS Web  (1,833)
    • People  (3)
    • News  (285)
    • Research  (1,364)
    • Multimedia  (8)
  • Faculty Publications  (910)

Show Results For

  • All HBS Web  (1,833)
    • People  (3)
    • News  (285)
    • Research  (1,364)
    • Multimedia  (8)
  • Faculty Publications  (910)
← Page 71 of 1,833 Results →
  • 01 Aug 2014
  • News

A closer look at the industry of beauty

entrepreneurial imagination: the ability to understand values and trends and to shape them into brands people want," says Jones. Jones describes how, as the industry gained momentum, it played a significant role in standardizing beauty... View Details
  • 01 Jun 2014
  • News

Screen Saver

choice. For Lopez, that has meant deploying a multifaceted strategy with an underlying premise: Make the customer feel at home while providing a sense of escape. "My career has always been about consumer persuasion," says Lopez, who came... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 03 Aug 2010
  • First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details
Keywords: Martha Lagace
  • 21 May 2018
  • News

Community Partners Delivers “Expert Goodness” to the Bay Area

opportunity to learn brand-building and strategies from four top brand leaders. This year’s panel featured: Bahram Akradi, CEO, chairman, and founder of Life Time, a chain of fitness clubs focused on total... View Details
Keywords: Margie Kelley
  • March 2020 (Revised July 2022)
  • Case

Levi Strauss (A): A Pioneer Lost in the Wilderness

By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details
Keywords: Turnarounds; Transformation; Strategy; Decision Choices and Conditions; Decision Making; Strategic Planning; Brands and Branding; Product Positioning; Product Marketing; Apparel and Accessories Industry
Citation
Educators
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Margolis, Joshua, Ashish Nanda, Margaret Cross, Imran Manji, and Bismah Rahmat. "Levi Strauss (A): A Pioneer Lost in the Wilderness." Harvard Business School Case 720-405, March 2020. (Revised July 2022.)
  • July 2011
  • Teaching Note

Shanghai Diligence Law Firm (TN)

By: Robert G. Eccles and Penelope Rossano
Teaching Note for 409065. View Details
Keywords: Problems and Challenges; Opportunities; Brands and Branding; Competitive Strategy; Innovation and Invention; Compensation and Benefits; System; Talent and Talent Management; Legal Services Industry; Shanghai
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Eccles, Robert G., and Penelope Rossano. "Shanghai Diligence Law Firm (TN)." Harvard Business School Teaching Note 412-018, July 2011.
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • Fast Answer

Sustainability Resources for HBS MBAs

(Hart) Strategies for the Green Economy (Makower) Cradle to Cradle (McDonough and Braungart)  Business and think-tank resources McKinsey Featured Insights / Climate Change Carbon Commentary Newsletter World Economic Forum Platforms... View Details
  • 01 Apr 2001
  • News

Ed Tian: Boardroom Revolutionary

At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details
Keywords: Alejandro Reyes; Telecommunications; Information
  • 22 May 2007
  • First Look

First Look: May 22, 2007

resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details
Keywords: Martha Lagace
  • November 1998 (Revised July 1999)
  • Case

Merrill Lynch's Acquisition of Mercury Asset Management

By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler
In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one... View Details
Keywords: Acquisition; Asset Management; Currency; Financial Strategy; Global Strategy; Brands and Branding; Distribution; Production; Organizational Change and Adaptation; Retirement; Japan; Europe; United Kingdom
Citation
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Perold, Andre F., Imran Ahmed, and Randolph B Altschuler. "Merrill Lynch's Acquisition of Mercury Asset Management." Harvard Business School Case 299-005, November 1998. (Revised July 1999.)
  • 04 Mar 2008
  • News

HBS Blogs

Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning, organization, resources, and more; archived since Jan. 2003) MBA... View Details
Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information
  • 03 Mar 2015
  • First Look

First Look: March 3

other forms of competition in strategy and organizations. Next, we organize and review the findings of three ostensibly separate theoretical perspectives that have arisen from game theory, competitive dynamics, and institutional... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2019
  • News

In My Humble Opinion: Easy Rider

native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
Keywords: Julia Hanna; Transportation Equipment Manufacturing; Manufacturing
  • 01 Apr 2000
  • News

Getting the Message

years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
  • 06 Jul 2015
  • News

Lights! Camera... Market!

an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Jun 1996
  • News

Capitalist Revolutions Analyzed in MBA "Foundations" Course

brand equity after a dramatic breakthrough in the 1760s Rolls-Royce and the Rise of High-Technology Industry From luxury cars to aeroengines German Capitalism How a new country industrialized rapidly using an unorthodox View Details
Keywords: Susan Young
  • 01 Dec 2017
  • News

Yoga Inc.

phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual... View Details
Keywords: Deborah Halber
  • October 2000 (Revised November 2001)
  • Case

Garage.com (A)

By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry
Citation
Find at Harvard
Related
Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)
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