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Show Results For
- All HBS Web
(2,044)
- People (13)
- News (424)
- Research (1,321)
- Events (1)
- Multimedia (5)
- Faculty Publications (820)
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as View Details
Keywords: Arts, Entertainment
- Profile
Tessa Vacher-Desvernais
literature, languages, and creative arts. When Tessa completed her master’s degree at the ESSEC Graduate Business School, she began her career with another hybrid: luxury brands eager to embrace modernity. She was selected for a... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
successfully increase immigrants' political participation, even when they do not specifically target their communities and concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53575 November 28, 2017 athenaInsight The No-excuses Way to View Details
Keywords: Carmen Nobel
- February 2008
- Teaching Note
Innovation at Timberland: Thinking Outside the Shoe Box (TN)
By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064]. View Details
- December 2017
- Case
Clover Food Lab in 2016
By: Lena G. Goldberg, Sonia Smith and Sandra Bahous
Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he... View Details
Keywords: Restaurant Industry; Food; Growth Management; Strategic Planning; Brands and Branding; Marketing Strategy; Innovation and Management; Customer Satisfaction; Small Business; Expansion; Decision Choices and Conditions; Food and Beverage Industry
Goldberg, Lena G., Sonia Smith, and Sandra Bahous. "Clover Food Lab in 2016." Harvard Business School Case 318-094, December 2017.
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- 13 Jun 2016
- News
Brenda Bence (MBA 1991)
connected through shared experiences.” After scoring high on an aptitude test, Bence was urged by coaches from the School’s Career & Professional Development team to pursue marketing and then to apply for a brand View Details
- 19 Jul 2011
- First Look
First Look: July 19
abnormal returns associated with routine traders are essentially zero. Further, opportunistic insiders predict future firm-specific news, as well as announcement returns around future analyst forecasts, management forecasts, and earnings... View Details
Keywords: Sean Silverthorne
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to... View Details
Keywords: Julia Hanna
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, and View Details
- Career Coach
Warren Radtke
been a small business owner. Work Experience: General Electric, Right Management Consultants, Interim Executive assignments in Human Resources/Talent Management; Director of a nonprofit urban grant making agency; Small business owner... View Details
Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing in turbulence." How... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science... View Details
Keywords: Sean Silverthorne
- 15 Dec 2011
- News
An HBS gift guide
accessible travel easy to find and up to date for people with all kinds of physical challenges.” Help Brehm spread the word Previous Next Supporting African vineyards Selena (MBA 2003) and Khary Cuffe (MBA 2006) Founders, Heritage Link View Details
- 01 Jun 2015
- News
A World of Support
HBS Fund Supports the School’s Global Interests “No other management school has the global reach of HBS or a similar global brand power.” Gaëtan Hannecart (MBA 1994) Global Understanding is one of four key... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart,... View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
- 29 Jan 2021
- News
Holding Business to Account
Photo courtesy Geeta Aiyer Photo courtesy Geeta Aiyer In the early 1990s, Geeta Aiyer (MBA 1985) was an analyst and portfolio manager at the United States Trust Company of Boston. Among her investments was Albertsons, a rapidly expanding... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Vice Chairman & Managing Director, Mahindra & Mahindra Ltd. Return to Alumni Achievement Awards main page EARLIER EUDUCATION Harvard College, 1977 A.B., Visual Studies (Film) LESSONS FROM HBS “Having seen that ninety bright minds in an... View Details