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  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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  • Web

Understanding Health Systems, Payors, and Regulation - Health Care

products and pricing on the public health insurance exchanges, and co-payment coupons for prescription drugs. Featured Research 15 Nov 2016 Harvard Business Review Health Care... View Details
  • September 2022
  • Article

Human Versus Machine: A Comparison of Robo-Analyst and Traditional Research Analyst Investment Recommendations

By: Braiden Coleman, Kenneth J. Merkley and Joseph Pacelli
We provide the first comprehensive analysis of the properties of investment recommendations generated by “Robo-Analysts,” which are human analyst-assisted computer programs conducting automated research analysis. Our results indicate that Robo-Analyst recommendations... View Details
Keywords: Fintech; Analysts; Robo-analysts; Investment Recommendations; Investment; Information Technology; Performance
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  • 05 Nov 2021
  • Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details
Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • Web

Trends and Insights: Board Leadership Diversity and Organizational Performance - Blog: RGE Report

70 companies including Airbnb, Bank of America, and GE set public gender diversity targets for 2025 or 2030. In August 2024, JP Morgan insisted on a 30% female executive ratio in Japan. As Alexandra Kalev... View Details
  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • May 2011
  • Article

Consequences and Institutional Determinants of Unregulated Corporate Financial Statements: Evidence from Embedded Value Reporting

By: George Serafeim
I analyze Embedded Value (EV) reporting by firms with life insurance operations to assess the impact of unregulated financial reporting on transparency and to examine the institutional characteristics that promote unregulated reporting. Under EV accounting the present... View Details
Keywords: Financial Statements; Mergers and Acquisitions; Financial Reporting; Cash Flow; Contracts; Equity; Profit; Value; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Business and Shareholder Relations; Business Earnings
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  • Article

The Use of Broker Votes to Reward Brokerage Firms' and Their Analysts' Research Activities

By: David A. Maber, Boris Groysberg and Paul M. Healy
In traditional markets, the price mechanism directs the flow of resources and governs the process through which supply and demand are brought into equilibrium. In the investment-research industry, broker votes perform these functions. Using detailed clinical data from... View Details
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  • 09 Apr 2024
  • News

To Serve and Protect the Markets

she says. “We have a critical mass of Americans—around 60 million—who don’t even actively use a bank account. So, in addition to monitoring and regulating these sophisticated entities View Details
Keywords: Margie Kelley
  • April 1995 (Revised August 1995)
  • Case

Empire Blue Cross and Blue Shield (A)

By: Regina E. Herzlinger and Ramona Hilgenkamp
Mounting financial losses and increasing public scrutiny present many challenges to the board of directors of a large nonprofit health insurer. This case series presents chronologically the increasing problems of the company. View Details
Keywords: Governing and Advisory Boards; Corporate Governance; Financial Condition; Organizational Culture; Problems and Challenges; Nonprofit Organizations; Insurance Industry
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  • 04 Dec 2000
  • What Do You Think?

Have We Overdone Deregulation and Privatization?

Summing Up Let's hear it for deregulation, at least its long-term effects. It's well worth the short-term disruptions and consumer confusion. That's the near-unanimous judgement of those of you responding to my recent piece on the... View Details
Keywords: by James Heskett

    The Hidden Costs of Working Multiple Jobs: Implications for Spending Behavior and Wellbeing

    To cope with the economic pressures of inflation and rising costs of living, it has become increasingly common for individuals to rely on multiple jobs. This trend has been further fueled by the growing availability of remote work, gig opportunities, and... View Details

    • 29 Jan 2019
    • First Look

    New Research and Ideas, January 29, 2019

    Our results have important implications for understanding how feedback shapes gender gaps in self-assessments. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55540 The Impact of Pensions and View Details
    Keywords: Dina Gerdeman
    • 05 Mar 2019
    • First Look

    New Research and Ideas, March 5, 2019

    Experimentation In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial... View Details
    Keywords: Dina Gerdeman
    • 05 May 2003
    • Research & Ideas

    SEC Commissioner Sees “Healing and Reform”

    through," he said, noting that the drive for investment banking revenues on Wall Street led to conflicts of interest between those sectors. "Self-governing, particularly in the auditing process, was a disaster." Out of... View Details
    Keywords: by Catherine Walsh
    • 11 Mar 2001
    • Research & Ideas

    Wired and Black: Focus on Careers

    much an alternative as investment banks has led to students asking more fundamental questions." Thomas said students are finding new ways to use their expertise as the workplace changes and the... View Details
    Keywords: by Carrie Levine
    • 04 Sep 2018
    • First Look

    New Research and Ideas, September 4, 2018

    the Largest Bank in the U.S.? When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products View Details
    Keywords: Dina Gerdeman
    • Fast Answer

    Securitization process and credit rating agencies

    investment bank analyst reports on securitization, click on the Research tab and select Advanced Research. Under Keyword Search click the drop down where it says ‘Document’ View Details
    • 12 Feb 2019
    • First Look

    New Research and Ideas, February 12, 2019

    the cultural differences between immigrants and natives. These results indicate that diversity might be economically beneficial but politically hard to manage. Harvard Business School Case 218-127 Introduction to Life Settlements Life... View Details
    Keywords: Dina Gerdeman