Awareness - Publications - Faculty & Research

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

sharing rather than freeriding. Therefore, our analysis of p2p shows that sharing prevails in a world where individuals are all selfish, consistent with the evidence. We should point out that p2p users are well aware of their sharing... View Details

Keywords: by Sean Silverthorne; Music

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

new Web site that draws together white papers, video, and other materials we hope will be useful as people go deeper into these problems and identify possible solutions. The other important forum we have is our classroom. Underlying everything we do must be an View Details

Keywords: by Kim B. Clark

01 Mar 2011
News

Local Hero

the Giants were the first MLB team to sponsor an AIDS awareness campaign, an ongoing project. All Giants players are involved in at least one community organization, and many participate in the team’s flagship project, the Junior Giants,... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

10 Dec 2014
News

Front-Row Seat

events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

certification. Second, adoption levels are low, and rates of decertification almost as high as certification. Third, awareness raising among consumers and partnerships with public actors are equally weak. Yet programs do align well with... View Details

Keywords: Dina Gerdeman

01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

Neumann, Harvey Weinstein, and the Sackler family. But we rarely think about the many people who supported their unethical or criminal behavior. In each case there was a supporting cast of complicit business partners, employees, investors, news organizations, and... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

Defeat Covid-19 in Rural Areas” that includes distributing free masks, involving governing councils, and using “digital weapons" that include awareness campaigns targeted to mobile phones. SEPTEMBER 30 Robert Wah (AMP 175, 2008), a... View Details

17 Jul 2012
First Look

First Look: July 17

Review 90, nos. 7-8 (July-August 2012) Abstract The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation.... View Details

Keywords: Sean Silverthorne

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

Publications