Publications

May 2001 (Revised June 2010)
Case

Many in the nonprofit sector doubt whether organizational performance can be measured. Jumpstart, a 10-year-old nonprofit, developed performance measurement and management systems from its inception. The organization has experienced explosive growth and attributes a... View Details

Keywords: Management Systems; Measurement and Metrics; Organizational Culture; Performance Improvement; Nonprofit Organizations

April 2001 (Revised November 2001)
Case

AvantGo

By: Alan D. MacCormack and Kerry Herman

Richard Owen, CEO of AvantGo, is preparing for a meeting in which he will set the human resource policy for the firm going forward. It has been three months since the company's IPO, and given the tremendous cramp in hiring over the six months prior to the IPO, he knows... View Details

Keywords: Initial Public Offering; Management Teams; Selection and Staffing; Retention; Growth and Development Strategy; Performance Evaluation; Information Technology; Decisions; Information Technology Industry; Service Industry; United States

April 2001 (Revised July 2001)
Case

Verge Software (A)

By: Dorothy A. Leonard and Elizabeth Kind

Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details

Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Applications and Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States

April 2001 (Revised November 2001)
Case

Supply Chain Management at World Co., Ltd.

By: Ananth Raman, Marshall L. Fisher and Anna Sheen McClelland

Describes a supply chain with very quick (i.e., two week) response times and allows students to explore how such short response times are achieved. Allows students to explore why other supply chains, with much longer response times, might not be able to replicate this... View Details

Keywords: Supply Chain Management; Supply Chain; Knowledge Management; Organizational Change and Adaptation; Management Practices and Processes; Performance Improvement

Article

Strategic Performance Measurement and Management in Nonprofit Organizations

By: Robert S. Kaplan

Keywords: Performance; Measurement and Metrics; Strategy; Management; Nonprofit Organizations

March 2001 (Revised November 2005)
Case

Cisco Systems Architecture: ERP and Web-enabled IT

By: Richard L. Nolan, Kelley Porter and Christina Akers

In a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office... View Details

Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Management Practices and Processes; Technology Adoption; Information Technology Industry

Article

Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I

By: Robert S. Kaplan and David P. Norton

Keywords: Balanced Scorecard; Transformation; Performance; Measurement and Metrics; Strategy; Management

February 2001 (Revised November 2009)
Case

Amazon.com (C)

By: Jeffrey F. Rayport

At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details

Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States

December 2000 (Revised March 2001)
Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall

John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details

Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry

December 2000 (Revised January 2002)
Background Note

Incentives and Controllability: A Note and Exercise

By: Brian J. Hall

Describes three performance measures for "plants" or businesses: cost centers, revenue centers, and profit centers. Discusses what should be done if a function outside of the "controllability" of the manager affects the performance measure and therefore compensation. View Details

Keywords: Factories, Labs, and Plants; Cost; Profit; Revenue; Compensation and Benefits; Managerial Roles; Performance Evaluation; Motivation and Incentives

December 2000 (Revised February 2007)
Case

Achieving Customer Satisfaction at Pizza Hut (A)

By: V.G. Narayanan and Preeti Choudhary

Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations. View Details

Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Food and Beverage Industry; Service Industry

December 2000
Case

Friona Industries, L.P.

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry

November 2000 (Revised November 2002)
Case

Activity-Based Management at W.S. Industries (A)

By: V.G. Narayanan and Sanjay Pothen

W.S. Industries undertakes the design and implementation of an activity based costing (ABC) system, and the ABC information empowers workers to make process improvement decisions. Workers' incentive pay is tied to cost savings from process improvements. View Details

Keywords: Activity Based Costing and Management; Motivation and Incentives; Performance Evaluation; Organizational Change and Adaptation; Knowledge Management; Energy Industry; India

November 2000 (Revised May 2002)
Case

Oracle Corporation

By: Frances X. Frei and Hanna Rodriguez-Farrar

Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management... View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Service Operations; Service Delivery; Applications and Software; Management Teams; Innovation and Invention; Web Services Industry; Information Technology Industry

November 2000 (Revised November 2005)
Case

Tellme Networks, Inc.

By: Thomas R. Eisenmann and Nicole Tempest

Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details

Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Telecommunications Industry; Technology Industry

November 2000 (Revised July 2019)
Teaching Note

Cafes Monte Bianco: Building a Profit Plan

By: Robert Simons and Indra Reinbergs

Teaching Note for (9-198-088). View Details

Keywords: Business Strategy; Cash Flow; Capital Structure; Business Earnings; Financial Statements; Business Plan; Profit; Cost Management; Performance Evaluation; Strategic Planning; Financial Management; Investment Return; Food and Beverage Industry; Manufacturing Industry; Italy

November 2000 (Revised April 2001)
Case

CMR Enterprises

By: Das Narayandas and Mary N. Caravella

Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details

Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry

October 2000 (Revised June 2017)
Case

Vyaderm Pharmaceuticals: The EVA Decision

By: Robert Simons and Indra A. Reinbergs

In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details

Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)

September 2000
Background Note

Professional Services Module Five: Serving Clients Effectively

By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry

It is imperative for the internal systems and processes to be connected to the external processes of client management, competitive adaptation, and service delivery. View Details

Keywords: Competency and Skills; Customer Relationship Management; Knowledge Acquisition; Service Delivery; Performance Effectiveness; Adaptation; Competitive Strategy