writing - Publications - Faculty & Research

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

Profile

Ann Chao

forward to in your career? I look forward to being a bridge between people and cultures - business and creative, the US and Asia. My dream since childhood has been to write stories that inspire people, and I love to see the spark in... View Details

Keywords: Entertainment / Media

Web

Meet the Team | Information Technology

web development, UI design, and product innovation. When not at his workstation, Ivan enjoys (somewhat) competitive golfing with a league west of Boston and playing blues piano. Matthew Preble Multimedia Producer Matt began his career at the Harvard Business School... View Details

01 Jun 2016
News

Ink

Strategy for Leading Innovation. We talked to him about those boxes and how they apply to everything from bottom lines to personal health. —Dan Morrell You write about the need for strategies to be simple. When people ask you what the... View Details

Portrait Project

Yuval Gonczarowski

I wrote my first line of code when I was twelve. My father challenged me to write a famous program called The Game of Life, which shows the evolution of cells on the monitor. I vividly remember going to sleep that night with a smile on my... View Details

01 Dec 2006
News

Soul Man

and evangelical exercises have attracted some 2 million young people, “more than Paul McCartney has pulled in,” Luce said. At one such recent gathering, Luce exhorted his audience to write down on pieces of paper all the negative societal... View Details

Keywords: Youth Mania; youth ministry; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details

Keywords: by Sean Silverthorne

01 Jun 2007
News

Up from the Ashes

Schumpeter Illustration by Anita Kunz Joseph Alois Schumpeter (1883–1950), an Austrian who taught at Harvard for twenty years, was “one of the greatest economists who ever lived, and an electrifying personality besides,” writes HBS... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2022
News

Turning Point: Soul Cycle

what I’m doing”; in other words, guiding people to full expression. But I wasn’t ready to listen. My response was, “Yeah, no. I went to Wellesley and Harvard. I work in corporate.” She said, “Well, at a minimum, you’re going to write a... View Details

Keywords: transitions; life experience; career change; entrepreneurship

21 Oct 2013
News

Moving the Needle

more focused on maximizing shareholder value." Specifically, a class taught by Professor Josh Lerner on venture capital prompted her to write a paper on the nature of value. "I wrote a paper calling for a different kind of value... View Details

Keywords: Jill Radsken; Securities, Commodities, and Other Financial Investments; Finance

Portrait Project

Jake Cusack

seen those things that separate war in the abstract from war in reality: how hard it is to successfully intervene in another country, no matter how noble the goal, no matter how great the effort. The difference between writing... View Details

23 Sep 2020
News

HBS Action Plan for Racial Equity

that creates unacceptable, even dire inequities for our Black community members,” writes Nohria. “This moment has made urgently clear that the School must redouble its commitment to combat racism—and anti-Black racism in particular—to... View Details

01 Sep 2013
News

Class Day/Commencement 2013

moments? Being part of the HBS Show production team, drinking Coke Zero, and writing the script in the i-lab. What's next? Back to Oklahoma! I'll be working in marketing at the Stephenson Cancer Center in Oklahoma City. What will you miss... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services

04 Feb 2008
News

After Twenty Years, Rankings Remain Controversial

and scholarly reputations of faculty, writes HBS professor Rakesh Khurana in his new book, From Higher Aims to Hired Hands. BusinessWeek had the audacity to base its rankings on the view of the schools’ two main “customers,” students and... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

01 Feb 1998
News

Touching All the Bases: Stephen A. Greyser

numerous corporate and nonprofit organizations. He is a past national vice-chairman of PBS and currently chairs the marketing committee of Boston's Museum of Fine Arts. A lifelong Bostonian, Greyser has held season tickets to both the Celtics and Red Sox for more than... View Details

Keywords: Marguerite Rigoglioso

Web

Jewish American Heritage Month | Baker Library

. You can download a PDF of the above spread here . Below are Estée Lauder's Rules of Success in Business, excerpted from the Profiles : Rule 1. Find the proper location Rule 2. When you're angry, never put it in writing Rule 3. You get... View Details

Portrait Project

Taniel Chan

deeper appreciation for one another and are better versions of ourselves because of him. His name was Tan, and I am reminded of him each time I write my name. I am twenty-seven. I am immensely grateful for my family. I aspire to live a... View Details

Portrait Project

Laurent Chenot

companies or their lives. I want to write creative fiction that entertain people but also make them think. I want to raise my kids for whoever they are and not for what I want them to be. I want to be a true support for my partner,... View Details

01 Jun 2006
News

Faculty Research Online

video games are all examples of multisided markets, where firms need to get two or more distinct groups of customers on the same platform or place. Assistant Professor Andrei Hagiu discusses this new field of business research and why it matters to you. Oprah: A Case... View Details