Publications

Find at Harvard

08 Jul 2014
First Look

First Look: July 8

upgrading of its channel strategy design that accounted for 46% of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with... View Details

Keywords: Carmen Nobel

January 1973 (Revised March 2006)
Case

Tyler Abrasives, Inc.

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry

03 Mar 2008
First Look

First Look: March 4, 2008

they go about assessing things like creativity, trust, and loyalty? This set of cases puts the students into the roles of the seller (an advertising agency named Butler, Shine, Stern and Partners) and the buyer (MINI USA) and asks them to develop a View Details

Keywords: Martha Lagace

01 Mar 2004
News

Job Hunting in a Tight Market: Strength in Numbers

creation tactics, the club uses small-group strategy sessions led by trained career coaches to guide members through the job search process. “It’s a practical yet sophisticated approach to the job hunt,” said Angela Piscitello (MBA 1995),... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

Complementors: An Empirical Look at Amazon.com,” co-written with Qihong Liu, an associate professor of economics at the University of Oklahoma. In June 2013, Zhu and Liu identified 163,853 products for sale by third-party retailers via... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

18 Apr 2017
First Look

First Look at New Ideas, April 18

Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing... View Details

Keywords: by Sean Silverthorne

02 Feb 2012
Op-Ed

Once a Castle, Home is Now a Debtors’ Prison

very own debtors' prisons. Their task is Sisyphean: they work, pay the monthly debt to the lender, yet see a perpetual gap between payments and value. The payments can seem like an extortion episode from The Sopranos. Exit strategies are... View Details

Keywords: by Nicolas P. Retsinas; Financial Services; Construction; Real Estate

Career Coach

Matt Spielman

the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt... View Details

Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Sports; Technology; Venture Capital; Financial Services (All)

October 1993 (Revised September 1994)
Case

Catalina Marketing Corp.

By: David E. Bell, Walter J. Salmon and Dinny Starr

Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details

Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry

23 May 2000
Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

counting on to drive sales over the next few years might not be forthcoming. Corporate downsizing is hardly anything new. Indeed, in recent years it has often been management's tool of choice for improving competitiveness. Ironically, new... View Details

Keywords: by Peter K. Jacobs

September 2013
Case

SafeBlend Fracturing

By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh

The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of... View Details

Keywords: Information Technology; Customer Relationship Management; Price; Negotiation; Competitive Advantage; Environmental Sustainability; Energy Sources; Sales; Energy Industry

December 1998 (Revised December 1999)
Case

Morgan Stanley Dean Witter Private Client Services

By: Thomas J. DeLong, David M. Darst, Ann K Rusher and Catherine M. Conneely

The 1997 merger of retail giant Dean Witter and investment bank Morgan Stanley was a year old when Bob Sculthorpe was appointed director of Private Client Services (PCS) at Morgan Stanley Dean Witter (MSDW). The firm was still operating under two separate broker-dealer... View Details

Keywords: Mergers and Acquisitions; Business Divisions; Investment Banking; Brands and Branding; Salesforce Management; Competitive Strategy; Retail Industry

01 Dec 2015
First Look

December 1, 2015

Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical strategy to measure the size of... View Details

Keywords: Sean Silverthorne

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

ones caught short when Apple announced a $200 iPhone price decrease 8 weeks after launch. This suggested iPhone sales had slowed considerably below post-launch expectations and might not meet holiday season targets. The stock price was... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

01 Mar 2014
News

Cutting Edge

and bolts: exiting underperforming adjunct businesses (e.g., pickles and fresh poultry); shaking up the management team; improving the supply chain (thereby increasing plant productivity by 50 percent); and developing a sequenced regional expansion View Details

Keywords: Manufacturing; Food and Beverage Stores; Retail Trade

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States