Publications

November 2020
Case

Creating a Virtual Internship at Goldman Sachs

By: Prithwiraj Choudhury, Iavor I. Bojinov and Emma Salomon

Goldman Sachs runs an annual internship for over 3,000 participants, spread across dozens of the firm's global offices. In 2020, the team brought all its resources to bear to transform the internship program into a fully virtual format in just a few short weeks. The... View Details

Keywords: Remote Work; Remote Operations; Remote Internship; Internship; Virtual Socialization; Human Capital Management; Human Resources; Management; Health Pandemics; Adaptation

March 1990 (Revised October 1999)
Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston

Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details

Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States

August 2004 (Revised March 2009)
Exercise

Your Own Case Study

By: Joshua D. Margolis and Sarah Marie Kauss

Designed to aid in the transfer and application of knowledge gained from the executive program to the live situation that program participants face in their jobs. Teaching Purpose: To bring practical relevance to executive education programs, permitting focused... View Details

Keywords: Executive Education; Knowledge Use and Leverage; Management; Practice

03 Feb 2015
News

What's missing in America's immigration debate

February 2012 (Revised March 2014)
Case

Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez

In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program... View Details

Keywords: Food; Advertising; Ethics; Food and Beverage Industry

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

Keywords: internet; media; high technology; consumer products

01 Jul 2021
Video

Thank You HBS Operations

Career Coach

Kendall Borges

Kendall Borges (HGSE ’16) is the Director of Alumni and Student Programming in Career & Professional Development at Harvard Business School. In her role, she leads high-impact programming to support both... View Details

Keywords: Health Care

22 Mar 2011
News

Why liberals should back Social Security reform

27 Jul 2015
News

HBS’s Rock Center for Entrepreneurship Names New Director

Nov 12 2013
Interview

Creating Opportunity by Embracing Uncertainty

22 Sep 2016
HBS Seminar

Hunt Allcott, Stanford University

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web